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Such ingenious marketing ploy there Reggie.
Kismet | 11:10 AM on 12.15.2007 6 comments


Pretend to be all sad about not being able to spread the Nintendo love with a decent supply of Wii systems, then suddenly pull a ton of them out of his ass and go "HEY GUYZ, WE GOT SUMZ!" but then force them to wait for it. With just 10 shopping days left until Christmas, this is sure to get lots of attention though.

This whole "Rain Check" thing makes me pretty nervous, but I want to feel optimistic about it. To be honest, it really sucks the life out of me, having to constantly say "No" to so many people everyday asking about the Wii, and then having to be so vague about it. I'm a usually cheerful person, so being the bearer of bad news is no good for my soul.

With the Rain Check system, we can finally give out accurate dates and perhaps even availability. But the timing of this announcement has added more stress to our jobs. Now we have to spend time on the phone explaining how the Rain Check system will work to ever so anxious customers. Mix that in with the other mess of phone calls we're getting, mostly asking us if we actually have the system in stock, or customers asking us to explain the differences between the 4 different XB360 bundles or the 2 PS3 bundles, and among other things.

\Makes me wonder...what was Nintendo doing over the summer? We were well stocked in the system throughout the year after the month of May, and now that I think about it, I don't think Nintendo effectively advertised it enough at that time. This mad rush for the system is a result of holiday madness and the fact that parents or loved ones did not have any other reasons or excuse to buy the system until now. Maybe this was their ploy all along? Who knows.

In the end, it still prints money.



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6 comments | showing # 1 to 6

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