In mid August I went to see District 9, as I'm sure many Destructoid readers also did. I enjoyed it immensely and was left with questions. What were the "prawns" fleeing from? Had there been a war? Had their planet been invaded? But then, two weeks later, I see an ad for a game, called Section 8. You might've seen images from the game.
My immediate thought, when I saw this armored figure, was that it was a prawn, and that this was a video game that had been developed alongside the film.
"Aha," I thought, "The similar name is intended to evoke the movie itself, while being different enough to refer to a section of the "prawns" military. This must be a tie in game about whatever it was that drove them to flee their homeworld. Terrific idea."
A day or two later I found out it was not, in fact, an awesome video game based on the District 9 franchise and expanding upon it in a unique way, but instead an unrelated title about separatist human forces in a sci-fi future featuring an emphasis on online multiplayer battles.