This is one of those times where it's really a big deal when you misplace a simple dot.
Tesco Entertainment was accidentally selling Xboxes 360 for just £33.24 on their website.
The pricing slip-up would have meant a giant saving for customers, as the Xbox package was meant to cost ten times as much.
Sharp-eyed shoppers were quick to spot the bargain on the supermarket giant's website. At least one customer ordered 39 of the knock-down consoles online and had the payment accepted - but they have not been delivered.
The deal offered the Xbox 360, the Forza Motorsport 2 and Viva Pinata games plus a wireless control pad.
It has since been removed from the website and similar Xbox bundles are priced at £340.
According to Trading Standards rules, shops are not allowed to increase the price of a product if the customer has already had their order accepted.
But the Tesco website says if they make a mistake with the price, they are not obliged to stick to it, provided they get in contact before the product is sent out.
It is not yet clear if Tesco will honour existing orders at the knock-down price.
(# 0) on 11/09/2007 16:39
(# 1) on 11/09/2007 16:47
(# 2) on 11/09/2007 17:02
Of course, TESCO could just be a bunch of dicks about it at that point and delay shipping for weeks.