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The cake isn't a lie, it's just not advertised
Joosh | 8:34 PM on 04.20.2011 9 comments




Hype is a bitch.

Hype makes people do stupid things like pre-order a game that doesn’t make good on everything the developer has promised. It seems like some developers are more like used car salesmen, saying whatever the customer wants to hear, hoping they won’t realize they’ve purchased a lemon before cash has been exchanged. Practices like these leave people skeptical about the “Next Best Game.” So is the case with Portal 2 (for me).

I have yet to play Portal 2 but this isn’t about the game-play or price or DLC; this is about misleading advertising. I loved Portal, mainly because it was a surprise and a breath of fresh air. Never before has learning to play a game been so fun and immersive. Being pitted against GLaDOS as an individual, forced to solve puzzles or die a painful death, it made the completion of the game all the more rewarding.
So here’s my question: Why did we/I hear nothing about the single-player campaign of Portal 2 before its release?

We all like the funny robots, running around firing off portals, working together, all the while Valve touting the new co-op element of the game. “Ooh, co-op sounds fun…” I thought. I don’t buy games just for co-op, though. As we all know the final result is a single-player campaign which is three times the length of the first game, as well as the added co-op missions (which were specifically designed for co-op play, not simple re-skins of single player puzzles). That’s clearly worth the price they’re asking, in my opinion.
What bothers me is how they advertised the frosting/icing without mentioning the cake it covered. Is that pandering? “Hey kids! You like sugar, right? Here’s a bunch of sugar!” but once you purchase it you realize “Hey, wait a second…there’s cake in my frosting!” Sugary frosting is good, I admit. It’s enjoyable, but without a cake to put it on you’re just a child or glutton. (okay, maybe this is getting away from me…)

I will buy Portal 2, I would have pre-ordered it ages ago if they had actually informed us that it was more than just co-op. Am I the only one bothered because they decided to market this less like a single-player game and more like witty Call of Duty with puzzles? That’s the only game I know of that people bought solely for multiplayer. Why bother making an entire game when your core audience won’t even play it? That was the reason for my skepticism about Portal 2, something I am glad to be wrong about.



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8 comments | showing # 1 to 8
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meteorscrap's Avatar - Comment posted on 04/20/2011 21:20
meteorscrap
Just a thought, but having played through two thirds of the game, I can safely say that anything beyond what you saw in the teaser trailer would be a spoiler. Half the game is about the exploration and discovery, which means advertising too much would be a spoiler.

Honestly? It's a solid game. Worthy of being a sequel, with everything you liked about Portal but more.
MathewRD's Avatar - Comment posted on 04/20/2011 21:27
MathewRD
Portal/Portal 2's Single Player campaign is something you can't talk about much without giving too much away. What if they demonstrated actual in game puzzles? Then once you start off, you know what to do right away. In fact, the Portal 1 trailer actually taught me how to solve one of their puzzles before I got the game. I hated that.

I feel as though Co-op was advertised more because people wanted to play it more, basically. Two heads are better than one. So you can't have puzzles meant for one head. That'd be too easy. So the logic points towards 2 people playing = harder puzzles. And if you're into puzzle games, which is what portal is, then you probably like a challenge, seeing as the challenge is the core of what makes puzzle gaming fun.

I've spent 8 hours on the main story, beat it. Working on Co-op. Altogether so far, 10 hours. So by doing the math, I'm paying $5 per hour so far. That's less than minimum wage. And all 10 hours have been enjoyable.

And you went too far by comparing Portal 2 to Call of Duty. So I'll try to stay as far away from brutally murdering you as humanly possible.


Nice blog though. It's a unique perspective on how Portal 2 was advertised that I haven't heard before. Very thought provoking.
Joosh's Avatar - Comment posted on 04/20/2011 21:43
Joosh
I'll admit the level of secrecy is important to preserve the gameplay experience for each individual. I didn't really expect them to give away major bits of information about the single-player campaign, I just wished they had actually mentioned the game had one.


@MathewRD:
I enjoy Call of Duty. I did, however, play through the single-player campaigns for both Black Ops and Modern Warfare 2. I just wonder why they even bother making the campaign when most people only play online multi-player. Team Fortress 2 has no campaign and there's a huge community of players.
Ashcrexl's Avatar - Comment posted on 04/20/2011 22:08
Ashcrexl
are you serious Joosh? you are blaming Valve for trying to make money off its shiny new game by marketing its new features that differentiates it from its predecessor? and i may be misreading your post, but it seems you based your entire knowledge of this game SOLELY on this marketing without bothering to do some research of your own.

really, don't blame Valve. blame thyself.

also, at least 80% or so of all people who play CoD do play through and enjoy the campaigns.
SlyKill's Avatar - Comment posted on 04/21/2011 09:01
SlyKill
I never played the campaign for Modern Warfare 2, and I didn't like the campaign for Black Ops, but I played it in my free time.
MathewRD's Avatar - Comment posted on 04/21/2011 14:08
MathewRD
@Joosh

There are still people who play the CoD campaigns rather than mulitplayer, such as I. I find the multiplayer way too easy and really repetitive. And TF2 is multiplayer done right, balanced to the utmost degree with very little repetition.

@SlyKill, if you get the chance, play through Mw2's story. It's a lot more cinematic and fast-paced than Black Ops.

In Black Ops, you'll often be standing in one area, killing off the spawning enemies until they stop spawning, whereas Mw2 has you constantly moving and killing and has some of the greatest scenes in gaming history (Second Sun)
Joosh's Avatar - Comment posted on 04/21/2011 17:51
Joosh
Right, I enjoy multiplayer from time to time but not ALL the time. Small doses. I agree, MW2's campaign was better than Black Ops (while I think Black Ops was more inventive).
jawshoeuh's Avatar - Comment posted on 04/22/2011 08:35
jawshoeuh
I guess I didn't really check out much of the hype/press on this game because I have no idea what you're talking about... Even if they failed to mention the single player at all I would've just assumed it was in there, 'cause, ya know, it's Portal.

I'm towards the end of the single player campaign and I've loved it so far. It hasn't felt as challenging as the first one, but I also don't have that learning curve to get over.
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