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Community Discussion: Blog by Jonathan Holmes | Seriously, what the f*ck is up with the Bayonetta commercials?Destructoid
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"Where do dreams end and reality begin? Videogames, I suppose."- Gainax, FLCL Vol. 1

"The beach, the trees, even the clouds in the sky... everything is build from little tiny pieces of stuff. Just like in a Gameboy game... a nice tight little world... and all its inhabitants... made out of little building blocks... Why can't these little pixels be the building blocks for love..? For loss... for understanding"- James Kochalka, Reinventing Everything part 1

"I wonder if James Kolchalka has played Mother 3 yet?" Jonathan Holmes



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OK, I'm totally behind on EVERYTHING right now. I have Muscle March to finish playing for review (which is surprisingly hard) Dark Void Zero to finish for review (also surprisingly hard) and Fatal Frame 4 to try and complete for a potential import review (which is surprisingly awesome so far, could turn out to be my favorite horror game on the Wii). I'm also expecting NMH2 and Tatsunoko Vs Capcom in the mail tomorrow, then off to NYC on Saturday for the Tatsunoko Vs Capcom event, then I'll be editing video of the event, then more speed gaming, then review writing, etc etc.

With all that hanging over, why am I writing this pay-free, almost completely worthless C-blog? Well, it's because THE BAYONETTA COMMERCIAL IS SUCH SHIT AND I CAN'T WRAP MY HEAD AROUND IT.

Seriously, what the fuck happened? Why is that woman "singing" like that? What are those lyrics suppose to [b]be[/i]? Sexy? Is it sexy to whine and sound vaguely confused? And what the hell is she talking about at the end? "I hope you understand, tha abba go-ah ulha anne?" Why?

And are those supposed to be the coolest parts of Bayonetta? From a game with countless cool special kills, giant bosses, and cool characters, this is what they show? Bayonetta walking? A car flying through the air? Slow motion gun posing? In 2010? Seriously?

Seriously, I need to know what I'm missing here. Other than the "9 out of 10" score drop, I don't have any fucking clue what these commercials are possibly accomplishing.

Did you want Bayonetta more after watching that commercial? Can you at least tell me who you think these commercials are for?




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Xzyliac response in 3. 2. 1.

- he'll explain it all to you.


As for the trailer I agree that they should've add some action scenes rather than the cinematic BUT the music is a whole different thing son! I'm telling you!
This commercial got me hyped the first time I saw it at Gamestop, I pre-ordered that day, problem is I work at Gamestop, and after hearing that commercial well over 1000 time's I wanted to cancel my pre-order and strangle anyone who uttered the word Bayonetta, Thank god I persevered that shit because the game was fucking amazing, and THANK GOD that fucking song was not in the game.
Somehow I don't think that is going to help the game sell. But a commercial always helps!

Unfortunately, this game just looks to bizarre for me, and this is coming from someone who loves Earthworm Jim, Physconauts, and Secret Of Monkey Island....

Confusing? Thought so....
Hey, at least it got a commercial here...think of it, a Japanese-designed beat-em-up published by Sega, starring a female character, with a jazz/opera/J-pop soundtrack? It doesn't instantly appear to fit the American TV audience.

Anyway, I thought the standard for non-Japanese game commercials was to contain as little gameplay footage as possible. So, at least it's better than if they had some kind of skit involving long hair jokes or something...
Also, as I heard it: "I'm doing it for a thriiiIIIIiiilllah hopin' you'll understand, and then they go 'a maaaaaaaan'!"
The line you are quoting is "And let go of my hand", and the song is from the game.

And while I agree the commercial isn't very enticing, it's just a standard vidya commercial. They show you a bunch of non-storyline cutscenes that have lots of explosions and movie-like bullet-time effects because that's what attracts the "casual" gamer. I mean, it's Sega, it's not like you can expect some kind of mindblowing commercial from them.
@Gen

That song is not in the game, at all. Instead you get 2 jpop version's of "Fly Me to the Moon" and some random jazz. Unless you know of some secret area I've missed that play's the song because I don't remember seeing La Roux featured in the credits either.
Yeah I haven't seen it in the game either , they used it for the ad campaign alone.
Fly me to the moon would be way better.

And as for what I can expect from a videogame commercial, all I expect is to not hate it. With this commercial, expectation not met.
I wasn't totally bothered by the commercial the first few times I heard it in gamestop, then again, I generally don't listen to commercial music for the lyrics.
Give me a review spoiler though, is Dark Void Zero worth my $5?
I liked it.
I'm wondering if Fly Me to the Moon couldn't be used in the TV ad due to licensing rights (Sinatra, etc.). I'm sure it would have cost extra than just having the rights for use in the game.
Why is your blog header so god damn awesome?
As much as the music doesn't really fit, I love La Roux AND Bayonetta, so I shall not complain.
Fapped.

La Roux is awful. Bayonetta is awesome.

You need to be really awful to make Bayonetta awful, but by God, La Roux achieved that.


The Jpop covers of Fly Me to the Moon used in game are much better than La Roux.
This is coming from someone who doesn't like Sinatra or JPop.
Woah, that's a really bad ad. I tought they wanted bayonetta to be stylish, funny and sexy. If they wanted to show off all the pretty reviews they recieved, then make it so it's favorable for the product. Have Bayonetta read the reviews naked in bed (covered with sheets). Of course next to a fireplace and Sinatra flying us to the moon. Then Jpop it and have bayonetta do some killing.

Also, its not about wanting bayonetta more or not. If you know about bayonetta, you probably saw the "crotch" trailer, wich was more akin to what they're going for. This is not going to help the regular guy.
wait, are you saying an overly-produced commercial that features busty women jumping around and shooting guns in slo-mo, no plot, and all set to pop music doesn't properly advertise Bayonetta?
@ Suitcoat- Well, you have a point, but for me Bayonetta is about something different. If I had made the commercial, I would have shown Bayonetta fighting the first boss, turning into a hair guloteen, turning into a hair panther, then saying "Henshin a go-go, baby".

Perfect, 15 second commercial, all set to Bob Segers "Shakedown".

@ TheCleaningGuy- Dark Void Zero is the first half of a great Capcom produced NES game that never existed. I'd say it's better than the first half of Strider on the NES, but not quite as good as the first half of Bionic Commando. There are definitely some interesting level designs and techniques used to keep the gameplay fresh.

My only real problem withe the game is length. It ends just as it's starting to get really good, but it's still totally worth 5 bucks.
I could have sworn I heard that song while playing the game?
I'm doing it for the thriiiiiiiiiiill...something something something hand...

Seriously, fuck that commercial. But I do love Bayonetta ^_^
I love La Roux and I liked the commercial. I agree they should have a more action oriented commercial to compliment it but I found it a breath of fresh air from the usual "FUCKYEAHMETAL!!" commercials.

"I'm going in for the kill,
I'm doin it for the thrill,
I'm hoping you'll understand,
and not let go of my hand"
MORE FAPS
The point was to convey that this game has sound. 11/10.
It's called being classy, Holmes. Also, the song is great.
i have no interest in the game but i like the commercials i've seen so far, they want to make sure we know its an action game and the lead character is sexy librarian who would walk slowly past bullets to have love with us.

that's what i've gotten from them. wink wink.
I cant stand the way she sings. Ive heard people call her voice unique but to me it sounds like anyone ive ever heard who cant sing trying desperately to sing. And who the hell is she killing for a thrill? I cant not cringe.
Nothing wrong with the ad, IMO. Holmes, to expect every game ad to fit into your myopic vision of what an ad should be isn't good. An open mind is a fertile one.

Bayonetta as a game oozes 'I don't give a fuck, this is how we role' classy style. It knows exactly what it is, doesn't take itself too seriously and has fun with it, similar to the DMC series did before it, but with more OTT style. If you want shit that's too serious for its own good, wait for FFXIII, as it does it in ridiculous spades.

The musical choices for the game are good too, after all, how often do we get jazz music in our games? Like, never ever.
La Roux > Your wacky ideas for wacky Japanese vidyagaems.
@ Cowboy- Oh, I have an open mind alright. I just don't like everything ever made.

Also, Bayonetta is not classy. I love her, but she's about as tacky as the get.
There's some truth in that tackiness, but Bayonetta is a game that doesn't take itself too seriously.

Game ads in general can't always convey the best aspects of a game anyway, as it differs per game. Even demos have the same problem to a degree. The true proof is in the genuine pudding eating, by renting/purchasing a copy of a game. Only then, will you truly understand where Bayonetta and Platinum Games are coming from, tacky or classy, or none of the above.

Your view is your view, and what's one man's classy is anothers tacky, noted.
I never saw the appeal of this game...other than ass.

Excuse me while I pull out my gamecube for some BMX XXX.
There was a tale of two action games released within months of one another. Both had over-the-top moments left and right, both had ridiculous marketing and both heavily "borrowed" from God of War (what doesn't?).

One was almost universally shat upon by "hardcore" gamers here, and one was almost universally loved. The games, my friends, were Dante's Inferno and Bayonetta.

What's the difference? Is it that one doesn't have a "hot" chick? Is it that one is over-the-top in an American way (gruesome violence, the use of a tie-in to an old-ass poem that really bares little resemblance) while the other is over-the-top in a Japanese way (silly cutscenes, crazy pop music)?

Ohhh, and...the commercial. That's right. Yeah. It's crazy. All I can say is that my wife saw me playing this game when I rented it, and instantly wanted me to buy it because of its pure ridiculousness. When Bayonetta's hair became a monster and ate the first boss, she was sold. Of course, she also loved the Dante's Inferno demo, with its ridiculous gore and unfathomable story. See, that I understand! Hating one and celebrating the other, like so many on this site do (not Jonathan Holmes, mind you), makes no sense to me.

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