According to this and this, Ken Levine takes great pride in being an asshole and "pretentious twat" We all know Mr. Levine as the big boss man at 2k Game Boston. They made a little game called Bioshock, you may have heard of it. While in England for Develop Conference 2008, he shared how the development process has changed.

Along the way, he felt the need to share how it was hard form some members on the team to work with him. Well, you know, because he's an asshole and all. Some members actually left the team because of his personality. He also talked about how this was a problem for his wife. I had a hard time with all of this. Was this a fucking therapy session or Ken Levine comedy hour? Whatever it was, it was sheer brilliance. I can totally empathize with you Mr. Levine. Assholes are infinitely cooler than nice people. You "pretentious twat"