Three Simple Ways to Make it a Success
The Playstation Vita is coming up on itís one year anniversary of itís North American debut and things are looking too good for this little handheld. I donít really know what exactly it is thatís holding the vita back. It could be lack of marketing or games, but maybe people just want handheldís made specifically for gaming. The question right now is can Sony do anything to save the vita. To answer your question, Yes, I own a vita and I think it is the greatest handheld ever made, but Iíll admit that the selection of games isnít all that great and 2013 even worse. What Iíve decided to do today is give Sony three pieces of advice on what they could do to improve vita sales in North America.
1. Market Cross-Play and Cross Buy
Yes, I know Sony did advertise cross-play with their ad for MLB the Show, but now we need more. Letís look at it this way, most people who buy a vita arenít buying a vita so they can play MLB. Yes some are, but my point is that people want to see that functionality working with a Call of Duty or an Infamous. If Sony can do that then I think theyíll sell plenty of vitas.
Marketing cross buy, to me, seems like a no-brainer. Itís the smartest concept I think Sony has done with the vita. The idea that you can buy a game for your console and get the vita version for free. Right now I think that most people who actually do own a vita have no idea that cross buy even exists. The last game that Sony had cross buy with was PS All-Stars Battle Royale. Sony did market All-Stars but none of the advertisements really even mentioned the fact that a vita version even existed. Sly Cooper Thieves in Time comes out on February 5th, so I recommend that Sony markets it like crazy with ads that show cross buy and cross play.
2. Get all the HD Remakes playable on Vita
The Playstation Vita already has many of the PS1 classics on the playstation store available for vita why not get PS2 games on there too. The other day I was playing the Jak and Daxter Collection on my PS3 and I thought to myself, It would be awesome to be able to play Jak and Daxter on the go with my vita. If the vita can somehow play PS2 games and Sony marketed that it could correctly people who remember all the games that were made for the PS3 would immediately go out and buy vitas.
3. Get Third Party Studios Supporting the Vita
Weíve already seen this form the likes of Capcom and Netherealm, but thatís not enough I want to see games made specifically for vita. The only example of a third party making a game specifically for vita is Ubisoftís Assassinís Creed: Liberation. Liberation is exactly what I want out of a vita game. A game that is related to a console game that plays almost exactly like a console game in that series would, but the game has a different story. My suggestion for Sony is to go to developers and publishers and show them what the vita can do. Get them on board and convince them to make games for it. Better than that get first party studios to make vita games that are amazing and sell well. When developers see the vita succeeding then theyíll get on board on the vita.