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Hamza CTZ Aziz's blog

Just sharing some thoughts
8:35 PM on 07.31.2014
E3 2014: From the perspective of a Shark
10:47 AM on 06.09.2014
What's going on behind the scenes
5:42 PM on 05.17.2014
On Twitch
6:54 PM on 05.03.2014
How I get exclusives for Destructoid
8:24 PM on 04.20.2014
Hi, I'm the CEO of Destructoid - AMA
11:45 PM on 11.13.2013





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Hi!†

So there's never a dull moment when you work in the wonderful world of video games. For instance, I just got finished with a move! That Dtoid HQ we had in SF is more or less done. For now at least. Why? Well San Francisco is getting more and more stupidly expensive. So we bailed! Thankfully the way we operate we don't need a central HQ to work so everything is functioning as normal.†

The "studio" we had has been moved over to Max's place, where he and Bill have been making some great content for our video efforts. They're still trying to settle in with the new setup, and we're aiming to start up our Twitch channel again potentially near the end of this month. The idea for how we approach Twitch this time around will be a once a week live show of whatever new game(s) were released that week. It'll be Max and Bill as the hosts, and we'll likely have random guests from our staff to industry people jumping in.†

Podtoid should start up again sometime shortly after Twitch is going too. It's always been rough making a podcast happen with multiple people in different time zones, so for this next version it's going to be the team we have in San Francisco in one room recording. And on video too! Hardline will continue as normal by the way, just expect less of me in it.†

As for the front page in general, we're working on a plan to hopefully help shift gears a little. Part of that plan means giving our veteran writers more time to work on deeper and richer content like original features and more reviews again while we bring in some new blood to focus more on the news/PR stuff so the veterans don't have to worry about that cycle as much. I think we'll be doing an open call for new writers, but we already have some people in mind so we'll see.†

Otherwise, I'm deep in the middle of organizing everything related to PAX. It looks like we'll have two events to throw with some great partners. And we're going to have a panel! It's not going to be a purely Destructoid focused panel this time around though. More of an entertainment panel with some other industry game pals. More details on that once PAX tells us the day/time it's happening.†

Lastly I saw Guardians of the Galaxy two damn weeks ago and for whatever dumb reason we've been under embargo until the movie opens tomorrow. Been dying to talk about it!

Oh yeah, go ahead and ask me anything.








Iím writing this on my flight down to Los Angeles for E3 right now. Iím excited. Itís nice knowing that events like this can still make me excited eight years into this career. Though itís an even mix of excitement between seeing new games, and seeing all the wonderful friends Iíve been fortunate enough to make that are located all over the world.†

This is going to be the first E3 that where weíre sending our smallest team ever. Dale North, Brett Makedonski, Darren Nakamura, Steven Hansen, Max Scoville, Bill Zoeker, and myself are all the people we have flying in. We also have Michael and Mike from Flixist for our video production needs to support Max and Bill as they do their video thing, and theyíre already based out of LA.†

I remember our first few E3s we would have EVERYONE out. People would also say we were an army, and it was kind of nice walking around with such a large crew. Those were wilder times for sure, and weíve changed a lot since then. The game industry has changed even more since our start as a company, and thatís partly why weíre not really worried that we have a smaller team at the show.†

Take a look at the E3 show floor plans today and compare them to just 10 years ago. Itís a bewildering difference. Thatís not to say everyone wonít be hustling and busting ass 12 hours a day. But weíre being smarter than ever about what we're going to cover. We have a good idea of what needs new previews and interviews over doing something where simply posting a new updated trailer would work. A new, for example, Armored Warfare trailer? Sure weíll post that. Write another preview for it? Haha no. Weíve picked our battles wisely.†

Weíre only a minor part of the E3 coverage equation though. Itís the home team that will be really putting in the most work, especially on Monday and Tuesday. Jordan, Andy, Chris, Brittany, Kyle, Jonathan Holmes, Patrick, Abel, Alessandro, and others will all be crucial in getting content from the press conferences on the site, and then navigating through the sea of assets that will be flooding our inboxes come noon on Tuesday, the second the E3 doors open. I canít thank them enough.†

As for me, Iím probably the most stressed out of everyone since Iím responsible for all the awards we do. I do them for every show I go to, and E3 always ends up being the hardest to predict. We have 12 categories this year, with a max of ten possible nominations for each. I have to narrow our lists down, then hand out the nomination cards to all the booths. Itís a process that takes up all of Tuesday, and parts of Wednesday and Thursday.†

Thereís some games we KNOW that will get nominations beforehand and theyíre already set. Largely because weíve seen them at past events/meetings already. Like The Witcher 3. Yeah thatís getting a Best of Show and Best RPG nominations already, thatís set. Thatís not to say it will win though. Thereís so many unknowns that it makes it hard to predict. I have a list of 14 potential games that are under the Game of the Show nominations or so right now just based on guess work/predictions. A list that has to be narrowed down to 10.†

Really the biggest hurdle is from Nintendo, Microsoft, and Sony. At this point I know what everyone has to show, even the unannounced stuff, I just canít talk about it until the game companies make it public (or shit ends up leaking). Itís the big three that have the biggest cards to deal. What will help ultimately is by Dale, Brett, Darren, Steven, Max, and myself seeing the unknowns in person and then debating it with anyone as needed to figure out the final parts of our nomination process.†

Iím stressing. But itís a good stress. Iím excited. I hope you stick with us for all our E3 coverage. Like always, feel free to ask me anything. Though it's E3 right now so I'll be really late in getting back to you all. Probably this weekend.








I'm going to focus on E3, as really our inboxes are just flooded with all things E3. Dale and I are splitting duties, he's focused on getting all the appointments in order while I manage and prep the team we have heading down to E3. Fact: We have the smallest team ever heading to E3 this year. It's funny, the first few E3s we went to we pretty much had our entire team out there. We were known for always bringing a crazy amount of folks to shows. These days, we go lean, largely because we've grown to realize you don't need an entire army at these shows. A majority of the work that gets done at E3 is by the home team, which Jordan is leading.

Dale is actually busting some serious ass, because on top of having to coordinate our appointment schedule that's growing and growing like crazy, he was also at the Pre-E3 Judges Show. Wait, Pre-E3 Judges Show? What's that?! For the last several years now, a handful of game companies will converge at a location (typically Santa Monica) to do a showcase of all the stuff they'll have on demo at E3 for a select group of press. We're seeing the content early because these companies know how hectic E3 itself can be, and want a chance to make sure the judges get proper time to experience the new product. After E3, judges then vote on the various categories for the Game Critics Awards.†



I didn't attend this year so I don't know what new outlet was added, but every year you can knock some outlets off of the list. From last year to this year's show, there's no more OXM, Penny Arcade Report, or Revision 3.

In more personal stuff, I was just playing the new Wolfenstein. I can't talk about it until our review goes up Monday night, but if you read my preview about it a while back, well, my feelings haven't changed that's for sure. Also been playing Transistor, another one I can't talk about until later on in the week (embargo!).

Anyway, that's been most of my Saturday thus far. You all want to do another AMA with me? I can try and rope in some of the other writers if you leave them a specific question too. :)







Hamza CTZ Aziz
6:54 PM on 05.03.2014

Why we're shutting down our Twitch efforts as you've known it? Because we couldn't afford it any longer. Since day one, the amount of money we put into Twitch has always been more than we've ever gotten out of it. This was never about making money, with Twitch or anything else at the site, but at some point we needed to be breaking even at the very least, and we just didn't see it happening any time soon despite our best efforts. And because of it we just couldn't afford to pay Phil and Spencer anymore, and what we even could wasn't much in the first place, just ask them.

We really didn't want to let Phil and Spencer go, and if things are able to change in a significant way where making a daily show makes sense at all in the future we'd love to have them back. I know they'll keep streaming though, and follow them on Twitter to see what their own channel will be about. Also buy their shirt: http://teespring.com/PizzaKids

The Twitch channel isn't going dark permanently, and it'll come back down the line, just not as a daily thing anymore.










See this people? YOU SEE WHAT I HAVE TO GO THROUGH TO GET YOU EXCLUSIVES?!

For context, the guy feeding me is Nigel Lowrie of Devolver Digital and we were goofing off waiting for some of my people to come through and demo some games. It was the second day of E3 and we were over at their camp (more or less) across the street from the convention center. They had barbeque going on, and campers filled with their upcoming games to show off, like Hotline Miami 2.

There's this ... mode people working trade shows just go into. We don't really eat, we're not really human, we're just kind of on autopilot. So going outside away from all the people, noises, smells, and having some real actual good food in our bellies while checking out rad games was easily the best thing anyone could have experienced at a show like this.†

It's weird, we seriously just mistreat our bodies not on purpose, it just kind of happens. Any food we do eat usually ends up being a quick snack from a nearby corner store for breakfast, and the evenings are filled with dumb finger foods. Oh and alcohol. Loads of that.










Hi. So, uh, what's new? Lot's have changed around here, huh? Like, I'm the CEO of this company now. What the fuck is up with that?

What's the best way I can say this? My life has been just bonkers lately. I got bumped up to the dude that runs this place, someone extremely close to me passed away, some big names left the company, I brought back this idiot, and what else? Oh, we're in the middle of two major console launches. This has been my last two months. There's more, but you get the idea.

Why am I telling you this? Well, for starters this blog is long overdue. I hope you understand now just a little as to why I've been quiet for the most part. Just so much going on, especially with the stuff I didn't expect before saying yes to Niero on becoming CEO. Holy shit I'm responsible for the financial stuff now? I have to make sure people get paid on time? FUUUUUCK.

Anyway, I want to get back to really engaging with all of you. I've been making more efforts to get into the comments on the front page, but that's usually pretty focused to the story (or adding to whatever jokes/gifs you funny bastards make happen). I want the communication to be as open as possible. I love that Char Assnibble (haha I'm a CEO) called us out. Kick us in the ass sometimes, as a reminder. We haven't forgotten about you, just, you know, there's so much happening. So much.

Like Dtoid HQ over here in San Francisco. We threw our couches on the street (for real) and have transformed our living room into a video set. We're about to rebuild it from the ground up thanks to the arrival of Max, in fact.

So I'm sure you have a lot of questions. With the start of this blog, I want to (hopefully, fingers crossed) do a weekly Ask Me Anything style blog where I try to answer whatever the hell you want to ask in the comments below. So yeah, come at me bro.
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