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Are Games Detracting Theater Audiences?
Grocerspride | 9:37 PM on 04.14.2008 9 comments


With the upcoming release of Grand Theft Auto IV for the PS3 and Xbox 360, it's all but guaranteed that millions of people will be staying home to get their fix of Liberty City come April 29th. The highly anticipated title will be the first Current Generation offering from the GTA series and has already reached over 3 million preorders in the US alone.

With this kind of selling power, gamers will no doubt be devoting a considerable amount of time in front of their televisions making good use of their new purchase. With an estimated 100+ hours of gameplay from the single player missions and the bonus of a slew of multiplayer options, a first for the series, people may choose to spend the week at home rather than going out.

This is a cause for concern in the film industry, where the new Iron Man flick will hit theaters just three days after the release of GTA IV.

The target demographic for both the film and the game are virtually the same for both titles, so the potential audience can for Iron Man's opening weekend could be sapped by GTA's release. Will gamers take a break from their misadventures in Liberty City to watch Tony Stark become Iron Man? Can a film release really be affected by the release of a videogame?

Hollywood is worried that this can absolutely happen.

In October 2007, Halo 3 was blamed for the poor box office showing of the Ben Stiller film "The Heartbreak Kid," which was released in the wake of Halo 3's September 25th release date. The rest of the film industry also suffered supposedly under the weight of Master Chief's gun as it was reported that total industry sales were down 27% compared to 2006 figures.

Personally, I think that Hollywood might have reason to fear big games releases in the future as the game industry continues to increase its mainstream appeal. I know that given the choice between buying a quality $60 game and playing all weekend and paying $10.50 for a night at the movie theater, I'll tend to take the game unless there are other incentives to get me out of the house. I generally only will go out to see a film in a group or on a date, otherwise I'll wait until I can watch it at my leisure in my own home.

The initial investment does cost more for a game, but with a game I'm going to be getting more time spent per dollar than I would for the 90-120 minutes I'll be spending in the theater. Games can also be played through multiple times and I have the option to sell them after I've finished them.

The appeal of a new blockbuster game has more weight than the appeal of a new movie title. The problem is that many movies that are coming out these days are just rehashed old films, unwanted sequels, revived old television shows or just plain bad. there are plenty of good movies that reach the silver screen, but many of the best are often lost in the shuffle.

The film industry still has a saving grace: I'm not going to buy buy Lost Odyssey for a girl to watch me play on a Friday night. As the trend in gaming tends to lean toward being more social, this could change. My friends come over some weekends just to play Rock Band and Wii Sports instead of spending money on a movie, but there are times when it's nice to get out into the world, socialize and interact with other people. As long as going to the theater remains a social event and people are willing to pay to see the new terrible Superhero Movie or Meet the Spartans the industry wont have to worry too much, but it will have to get used to the new kid on the block in the form of videogames taking away some revenues.



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9 comments | showing # 1 to 9

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Segasonicdude's Destructoid Blog
Im a Comic Book Junkie and never Really Cared for GTA

I Know where Ill Be
vexed alex's Destructoid Blog
Home theater systems are killing movie theater releases, not video games. People want to be in controlled environments. The movie industry doesn't have to worry about video games. At least I don't think.

Just because a video game is released, that doesn't mean I'm not going to see a movie I've been anticipating. GTA is going to be sitting in my room. A movie is only about 2 hours of my life. I can be away from my video games for that long to catch a good movie.

I also don't think something like Grand Theft Auto can keep something like Iron Man from selling. Grand Theft Auto is popular among hard core gamers, not the mainstream. Plus, the only reason that Ben Stiller movie didn't sell much was because it was fucking Bell Stiller. No one cares.
Kyousuke Nanbu's Destructoid Blog
I think games are a part of it, the rest is just people not wanting to bother with the theater experience, in some cases you go to watch a movie and get treated to punk kids clowning around, phones ringing and kids crying.

With the right amount of money you can have a killer sound system, a good tv and movies take a little over 3 months to reach DVD after they're gone from theaters.

That and the fact that movies have simply not been that good recently, maybe 1 or 2 decent titles a month or in worst cases, every few months, its only now that upcoming months seemed to be packed with decent movies.
Wexx's Destructoid Blog
Gameing audience =/= Filmgoing audience. Oh wait, you brought comic books into the picture. Now you've got my attention.

Even if I was into Grand Theft auto, I'd still go see both Iron Man, and get GTA. The film industry needs to make better movies if they think that the games are competing with their viewers, because to be honest, I haven't been too happy with a few movies that I've seen in the last few years. Then again, I've been thoroughly upset with a few games too. So my point is Invalid.

tl;dr, I like to prove myself wrong.
vonneuton's Destructoid Blog
I kind of agree with the idea that home theater is somewhat hampering sales for the box office. When I got my projector and set up a 72" screen for it, I felt that the distractions I get in theaters nowadays are worth waiting for the movie to come out on video to watch with friends and family in a comfortable place. Couch > Theater Seat. Plus, most able 360 / PS3 gamers are upgrading to hi-def so their rigs are optimal for both.

In regards to Iron Man, it seems like the same demographic, but hardcore gamers are interested in games and comic fans are interested in comics. There are plenty of people who are both, but you'll always get some segregation.
Mxyzptlk's Destructoid Blog
If people want to see the movie in the first place, they'll take a break from GTAIV for a few hours. The reason the Ben Stiller movie failed is because it looked terrible.
TrailerParkJesus's Destructoid Blog
I agree with Mxyzptlk. That movie took a hit because it was Ben Stiller doing Ben Stiller.

There's room Iron Man, unless it sucks. Then there's less room.

Hollywood needs to worry about greenlighting too many horrible movies.
WDot's Destructoid Blog
Iron Man and Persepolis are going to keep me away from the games for the few hours it takes to watch them. If you make good movies, I will go watch them. Simple as that.
Cowboy TTop's Destructoid Blog
This is an interesting problem for the film industry and one that's not going to go away for a long time too.

There's an easy way they could solve it. Put movies to download for a price online to download, on the day of release, as well as the option to go to the theatre. Unfortunately, this is the film industries greatest fear and they are stuck between a rock and a hard place. If they pulled their fingers from their tight arses, (and while theatre cues could drop) it could work in their favour.

If you count online piracy and bootlegs dvds into that equation and they'll be really hurting if they don't act soon.

Another thing they could do, is go back to the days of double features for half the price. However, the risk of deep vein thrombosis from sitting too long would deter some.

Cross promotions might be another good idea. Come and watch this film Y and we'll give you vouchers for five or ten bucks/pounds/euros etc off of a game X. Something like this could work too.

Indeed, a lot of films aren't up to scratch these days, and with hollywood running out of ideas, they stupidly don't leave the door for new talent to enter open much at all. This will also help their demise if they fail to change and adapt their age old business model.

Personally, I'll still be checking some films over the summer. Ironman, Indy 4, Batman Dark Knight,


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I have almost exclusively played my games on consoles from the Atari 2600 my Dad had when I was little to the NES, Genesis, SNES (After PSX came out), PSX, N64 (After Gamecube Came Out), Two PS2s, Xbox, Gamecube, Xbox 360, PS3 and Finally the Wii. when I was young, we weren't too well off financially so most systems we had in our house were limited to 4 or 5 games which we would receive on Christmas as a family gift, so I missed out on a ton of classics. And recently I got into the PC gaming Circle with Half Life 2 in June of '07.

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