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Regardless of your race, gender, religion or sexual orientation, I personally want Gearbox to be an open and welcoming place to you. I can only speak for myself, of course – I'm just a jerkbag writer who's been in the industry for less than five years – but I believe that you can see evidence of attempts at inclusivity throughout Borderlands 2.
Ellie specifically bucks against the stereotypes that all female video game characters must conform to mass-market definitions of beauty
Now, why are these characters gay or bisexual? The answer is simple: we wanted to make our cast more diverse and inclusive, and it cost us effectively nothing to do so.