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Guitar Hero 3 has Axe commercials. I want Five Bucks Back.
Farktoid | 10:34 PM on 10.30.2007 13 comments


I'm a little pissed.

Okay, I'm always a little pissed, but now a little bit more. I like Guitar Hero. A lot. I've played it consistently since it first arrived on the scene back in 2005. So I was, of course, gleeful when the third iteration finally came out.

I'm pretty good, so I got through the first two song sections on expert pretty easily. Barracuda was a bit tough because I ain't the best at those long single-note streaks. But that's okay. Then Tom Morello walks on-stage. Wow, sweet, Tom Morello. I loved Rage, I like Audioslave, and I think he's done a lot for guitarists with his innovative style. Plus I want his "Arm the Homeless" guitar.

Then, as those two chicks walk out on stage, I hear something. It's barely audible, but I immediately knew I was hearing the "Bow chicka bow bow" bullshit tagline from Axe deodorants.

I immediately wanted 5 bucks back from my purchase. Gibson can be in my guitar game, okay? Krank amps, Zildjan cymbals, Audioline Mics, those can all be in my guitar game. Axe has no place in my guitar game, and I want 5 bucks back for that blatant and shameless product placement. I think the chicks in the Mitch venue have the tagline on their shirts, not to mention a couple of guitars available for purchase. Brought to us by Axe. Whoop-tee-shit.

Axe deodorant doesn't belong in Guitar Hero III. It's as far away from rock as a lace doily holding a toy poodle with curls in its fur. Famous rock stars don't need Axe. They could smell like badger shit and chicks would still bang them. Axe paid Activision to put their stuff in the game, but I still paid full price for the guitar and disc. I want the developers to see every penny they deserve for the game; they earned it. But Axe detracts from my experience. In fact, I bet the developers all moaned and shook their heads when they got that call from Activision saying "put Axe commericals in it."

So I want five bucks back. That's it. Maybe I'll buy a bottle of Axe. No, just kidding, I won't. Activision, call me. I'm on your speed dial. Under F.



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10 comments | showing # 1 to 10
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Drift64's Avatar - Comment posted on 10/30/2007 23:13
Drift64
What you mean it begins look at EA they put it in their Battlefield 2142 game with in game ads. Also Ubisoft done the same with their games as well.
The Incredible Edible Egg's Avatar - Comment posted on 10/30/2007 23:15
The Incredible Edible Egg
Did you hear theyre planning to do something where they are putting specific spots in games where they can put all the product placement they want and change it.

Pepsi one day, Coke the next and whatnot.
JeRe38's Avatar - Comment posted on 10/30/2007 23:37
JeRe38
ugg, I don't mind when there's billboards or something in games, but when there's going to be commercials int he middle of gameplay, that's bullshit
Suff0cat's Avatar - Comment posted on 10/30/2007 23:46
Suff0cat
How does a barely noticable "Bom Chick a Bow Wow" bass line count as advertising? The only way you would know it's for Axe is if you've already seen their commercials elsewhere.
joepaniic's Avatar - Comment posted on 10/31/2007 00:18
joepaniic
+ "boom chicka wow wow" was around a hell of alot longer than axe........
cbebop007's Avatar - Comment posted on 10/31/2007 01:16
cbebop007
I've seen the Axe commercials, played plenty of Guitar Hero III now and never noticed that. Hardly a "commercial" in the middle of the game. And the Axe guitar? Meh, who cares. Yeah, there's also a can of Red Bull sitting on one of the stages. Big deal.
hippiepieces's Avatar - Comment posted on 10/31/2007 02:49
hippiepieces
In a real rock concert there is sponsorship all over the place. It just adds to the realism. Personally I would love to see them cram the next GH with product placement and lower the price a few bucks.
10BobMarleys's Avatar - Comment posted on 10/31/2007 07:12
10BobMarleys
I think youre reading to much into this. Advertising is rarely that subtle.
Variable Gear's Avatar - Comment posted on 10/31/2007 10:25
Variable Gear
The 'Pontiac Garage' stage sucks as well...
Avid's Avatar - Comment posted on 11/12/2007 19:43
Avid
u win the IW cup.. nice baby eating poem, send me you addy avid [@] 360style.net
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