This commercial sucks. Disregard the fact that the “It Only Does Eveything” campaign has been setting itself up for jokes since it started, this one is the worst of the series so far. Why? Because in a supposed “montage” of all of the great things the PS3 does, you only showed games. And they only showed 7 games. GT5, some game with a dragon in it, Killzone 2, Uncharted 2, The Beatles: Rock Band, Assassins Creed 2, Madden NFL 2010. 3 of which were multiplatform. Plus, it’s very easy to realize that only a few games were used, so good on you, Sony. Why does your marketing department suck?
Now, it might seem a little mean to declare you as the absolute worst with this one commercial, but this entire campaign is ridiculous. Why would you have a motto of "It only does everything" for anything? Especially when "everything" should encompass backwards compatibility? Hell, even if we don't consider this ad campaign in the Sony timeline of advertising, I think we can all agree you haven't exactly had any breakthroughs in that PR department, huh
P.S. How the hell is an “all-nighter” a feature? I mean… what?
P.P.P.S. I didn't even mention the series of racist ads.
P.P.S. Surprisingly enough, this still isn't the worst marketing you've ever done.
LOOK WHO CAME: