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Ahh, Sony Marketing Strikes Again
Electro Lemon | 12:04 AM on 11.08.2009 24 comments




Dear Sony:

This commercial sucks. Disregard the fact that the “It Only Does Eveything” campaign has been setting itself up for jokes since it started, this one is the worst of the series so far. Why? Because in a supposed “montage” of all of the great things the PS3 does, you only showed games. And they only showed 7 games. GT5, some game with a dragon in it, Killzone 2, Uncharted 2, The Beatles: Rock Band, Assassins Creed 2, Madden NFL 2010. 3 of which were multiplatform. Plus, it’s very easy to realize that only a few games were used, so good on you, Sony. Why does your marketing department suck?

Now, it might seem a little mean to declare you as the absolute worst with this one commercial, but this entire campaign is ridiculous. Why would you have a motto of "It only does everything" for anything? Especially when "everything" should encompass backwards compatibility? Hell, even if we don't consider this ad campaign in the Sony timeline of advertising, I think we can all agree you haven't exactly had any breakthroughs in that PR department, huh?

Sincerely, me.
P.S. How the hell is an “all-nighter” a feature? I mean… what?
P.P.P.S. I didn't even mention the series of racist ads.
P.P.S. Surprisingly enough, this still isn't the worst marketing you've ever done.



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24 comments | showing # 1 to 24

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JoeCamNet's Destructoid Blog
Fully agreed. I love how the montage has so few games in it. I have somewhat enjoyed this newest line of commercials, but this montage one is frickin terrible.
Jon B's Destructoid Blog
Thing is, the advert isn't intended for you. You'll buy a PS3 based on what games you know there are and all the complex features and stuff.
The average person won't see "multiplatform games", they'll just see a load of games that may or may not appeal to them, regardless if they can be bought elsewhere.
GoldenGamerXero's Destructoid Blog
Selling a gaming system on games isn't the problem but when they use so few games that are actually exclusive to the console it makes a good 360 ad too. It odd that they would should so few games when everyone is almost in unanimous agreement that 2010 looks like one of the best years for the PS3 yet.

PlayStation 3. It only does EVERYTHING except play PS2 games...
Jesus H Christ's Destructoid Blog
You put your PPPS before your PPS therefore you are wrong and Sony are geniuses.
Electro Lemon's Destructoid Blog
Touche, Jesus. You've done it again.
Mikkorama's Destructoid Blog
I have to say that it also bothered me that they used very few games in the montage, but aside from that, I actually find these commercials to be humorous. I already own a PS3, though, so maybe I can't really look at it from a prospective buyer's point of view anymore.
Elsa's Destructoid Blog
I actually really like the new marketing campaign! For once, the overall campaign doesn't seem aimed at kids, it's humorous, and it's not trying to be "edgy" where you really have no idea what the hell they're advertising (the crying baby and the city walls ads).

The montage is good for people that don't own a PS3 - it shows games they likely know and don't know. It's good that they show both multiplat and exclusive games.

... it's not my favorite ad in this campaign... but I really like this ad campaign overall!!
DaedHead8's Destructoid Blog
I really liked the first commercial in this campaign, the one with dtoid up on the computer monitor behind the geeky blogger, that one really made me laugh. But every commercial since that one has gotten progressively worse and more annoying. My most hated is the candles one.
brainderailment's Destructoid Blog
They could easily montage 50 exclusive games, but then they'd be advertising games that are 1+ years old. On top of that, if they didnt show madden or beatles rock band, people who dont know might not realize they are on playstation.

"Montage" ISNT 2 FUCKING WORDS YOU ASSHOLE SOWNEE!
Qraze's Destructoid Blog
i could care less, i have my ps3, and its the one that actually does do everything.

you can't win em all if you can't love em all.
CypherVR's Destructoid Blog
EXCEPT PLAY PS2 GAMES ....yeah i'm still bitching about BC, wanna fight about it? XD

ace of knaves's Destructoid Blog
Oh, that candles one was agonizing.
robotbebop's Destructoid Blog
They're kinda cheesy yeah, but it's far more relatable than crying babies and crow eggs.

And this commercial is seriously the worst - http://www.youtube.com/watch?v=cTGAOKLQ3hs
Electro Lemon's Destructoid Blog
Let's not forget the "penis thumb" commercials, or their use of toilets as seats at GDC 07.
Undeed's Destructoid Blog
If your PS3 is larger than the smallest, which I think is the 40G, there is a download from the playstation store to return PS2 backwards compatibility. Find it, install it, and you can stop complaining.
Jon B's Destructoid Blog
@CypherVR
EXCE PLAY PS2 GAMI?
Neonie's Destructoid Blog
@undeed

PICS?
taumpytears's Destructoid Blog
Remember that time Sony killed a goat?
Nightsama's Destructoid Blog
@Undeed:
I'm guessing you've never actually tried to use that update yourself. That enables PS3s that already *have* BC to allow PS2 games that need to install to a HDD (FFXI for example) to do so. Not to mention that update has been there since 2006.
IronPikeman's Destructoid Blog
The other montage commercial which is the one I see televised most, actually includes Ratchet & Clank and Little Big Planet: http://www.youtube.com/watch?v=-0-0CkrzyKg

Side Note: Demon's Souls (possibly), Uncharted 2, Killzone 2, GT5, Ratchet & Clank, and Little Big Planet... What more do you want?

Also, they would like to show games of varying genres that aren't exclusive (Do companies that manufacture televisions only play Bluray movies, in their advertisements, that their company produces? No).

Lastly, some PS3's do have Backwards compatibility... Just sayin'
Electro Lemon's Destructoid Blog
Undeed: That's not what it does. And I'm not bitching- I'm just saying it's stupid to have a motto like that, just like it'd be dumb for Microsoft's Xbox 360 motto to be "It's HOT HOT HOT!"
Samit Sarkar's Destructoid Blog
Actually, the "penis thumb" ad wasn't made by Sony; it was some other agency.

And I think any commercial with that Kevin Butler guy is fucking hilarious.
mix's Destructoid Blog
I laughed my ass off at the montage ad when I saw it on a lunch break and I was stoked that it is on the Playstation Network as I've seen it like, 4 times now and have shown a couple of friends....it's dumb but dumb thak makes me lol is a-ok

The candle ad is funny as well.....................I like the new commercials.

I like tutrles.
the7k's Destructoid Blog
While I do agree the montage ad was pretty poor (replace those multi-platform games with Demon's Souls and maybe a few older titles like LittleBigPlanet and Metal Gear Solid 4... maybe throw in one of your exclusive sports titles), would you expect the tag-line to be "It Only Does A Lot Of Things"?

You want to get a BC machine, I've seen a few at GameStop stores and there are always a few on eBay and Amazon. When it's a lot cheaper to just buy non-BC PS3 + PS2, the reason to have the feature flies far out the window. Oh boy, Upscaling! Is it really worth that much money?


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