Ok............
so now the ice has cracked... and now shows a whole universe beneath it with some glowing blueish erotic eyes... Those look like Colletes eyes... So following the whole trying to figure out this giant mess of hints ... following all the runes and minor details and all, I can tell you without a doubt, and full confidence that!... I am totally confused...
At the beginning it looked like something simple to say it was the Lych King from Warcraft, then as more details were shown, we had many runes that looked like the ones from Diablo, then today we look at the last rune and it looks like a Viking shield which it could resemble Lost Vikings... so seriously, wtf!?
WHAT DOES IT ALL MEAN!!?!?
http://wowriot.gameriot.com/blogs/The-Starfeed/4th-Rune-spotted-eyes-in-the-sky 
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Also, I think if Diablo 3 isn't announced I might cry...
FUCK YEAH!!!
The numbers are from the show LOST (the hatch code)
The Lost Vikings were set in a frozen "dark times" era
The runes, while some of them point to other games, also point to something to do with Lost Vikings.
Effin' Evil Penguins.
Also, yes, that does look like a Viking Shield.
The eyes though? They look like the Death Knight's eyes and considering the Death Knight is covered in Ice, I think this might possibly be related to that as well.
Oh well, I would have loved to see a Universe of Starcraft or something like that.
http://pc.qj.net/Blizzard-s-World-Wide-Invitational-2008-teaser-Valenzetti-and-Diablo-3-QJ-NET-investigates/pg/49/aid/121540
http://www.wowinsider.com/2008/06/27/blizzards-splash-screen-changes-for-june-27th-a-lost-penguin/
The QJ.Net link has a more in-depth look at why it's highly possible that Diablo 3 is coming, based on looking at the LOST conspiracy angle in relation to the lore.
Also, Shameless Self-Promotion Panda says:
http://tinyurl.com/5c9owa
http://tinyurl.com/3lflze
Besides, the forums already have a Diablo 3 category. :)
http://tinyurl.com/6mn6dm