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XBox 360 Price Cut?
Conrad Zimmerman | 10:52 PM on 06.26.2008 8 comments




Wedbush Morgan analyst/foghorn Michael Pachter seems to think it's a sound move on Microsoft's part to do so. Citing that their current price point advantage is no longer managing to keep Microsoft's sales ahead of Sony, both in Europe and the US, as opposed to when there was a $200 difference between consoles. Coupled with other factors like MGS4 exclusivity and Blu-Ray conquering the format war he thinks that it may be time for the big M to take things up a notch. And by "up", I mean "down".

An interesting point Pachter makes is the suggestion that it's unlikely Microsoft would reduce the price of the Arcade and Elite models. Instead, he suggests that they might take advantage of cheaper hard drives to create a new SKU with a larger capacity disk and simply shunt the 120 Gb model down to being the mid-range option.

The war might heat up a bit now, but does the prospect of a larger hard drive really entice any of you who don't already own a 360 to pick one up now?


(via gamesindustry.biz)



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5 comments | showing # 1 to 5
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Spitfire's Avatar - Comment posted on 06/26/2008 23:05
Spitfire
I saw something about a price cut for the 20 gig Pro's in a walmrt ad. 50 bucks i think.

Ive been mulling around getting a 360. A bigger hd than 20 gigs doesnt really play into my decision. It would be nice to see a price cut or maybe a blu-ray add-on. Then again, hell might freeze over too.
SilverDragon1979's Avatar - Comment posted on 06/26/2008 23:10
SilverDragon1979
If you look at the sales numbers from the last generation of consoles, there were a total of 173 million game consoles sold. Thats 127 million PS2s, 24 million XBOXs, and 22 million GameCubes.

If you look at the sales numbers for the current generation of consoles there are 57 million sonsoles sold so far. That's 25 million Wiis, 19 million XBOX360, and 13 million PS3s.

If we assume that there will at least be as many consoles sold this generation as the last generation that means there are still at least 116 million game consoles to be sold. That means there is still a lot of competition out there and there is still plenty of room for each console to grow it's sales numbers. A lot of these sales will simply come with time, but anything these companies can do to entice people to buy there consoles will help I'm sure.
Cowzilla3's Avatar - Comment posted on 06/26/2008 23:30
Cowzilla3
Conrad I think you should take a look at megatrong's post and see how its really done. You have spacing which is a major no-no and that clever photo needs to be cut loose like woh. And the icing on the cake is the fact that this is intereting news. You fail at trolling. I'm ashamed to know you.
Conrad Zimmerman's Avatar - Comment posted on 06/26/2008 23:55
Conrad Zimmerman
@Cowzilla3: I'm ashamed of me too.
Toneman's Avatar - Comment posted on 06/27/2008 05:19
Toneman
Didn't they release a new SKU last time there was a price cut.

Dun dun duuuuuuuuuuuuuuuuuun.
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