Look, everyone! Someone sneezed and Jim Sterling didn't say "bless you"! The nerve! The gall! He is big, hot-headed, and apparently extremely rude! He needs to be taken down a peg or two! Quick! Furiously hammer out a rebuttal! There must be some arrangement of keystrokes that will send him reeling in anguish and remorse for his horrible crimes!
Let's start a smear campaign! Let's dig up some nasty dirt on Jim Sterling and make him cry rivers of double-thick chocolate milkshakes! I'll get the ball rolling with this damning video: