Subscriptions are FINALLY a part of Dtoid! I couldn't be happier. I'm a big fan of supporting what you love and enjoy, I think it's important. But at the same time, just this weekend I was bitching about all the ads on Dtoids (almost unusable) tablet edition and how I just shut all that shit down on my home browser.
Huge's unveiling this week is kind of coincidental. Alex Navarro, from the Bombin' The A.M With Scoops and the Wolf podcast, prompted a rather heated conversation just last week about the tension between supporting your favourite sites, but hating the absolute shit out of ads. The discussion brought out all the usual extremes, from the zealots who believe everything on the net should be free yet somehow also scrubbed of ads, to the righteously indignant lunatics who purport to click on every ad to generate their favourite site's some clickthrough revenue.
Shifting through the debris though, it seems to me like the current ad model just doesn't work.
The number of hits it takes to generate any kind of funding is ridiculous. Tens of thousands of eyeballs for a handful of dollars. No wonder so many sites get clogged with ads running every boarder and even traipsing through the middle of the screen while you're reading, they need to multiply every hit on the site as much as possible to make a penny. It's why so many sites break their articles up between pages, forcing you to load a new series of ads every few paragraphs.
Not to mention that your hardcore fans, the people visiting the site on a regular basis, are going to be the ones most annoyed by ads. I won't even try to pretend that I didn't block Dtoid's ads on a regular basis. I just want to check the blogs that need capping, not play "click the helicopter" or navigate between three bars of Doritos and F2P games.
A subscription model makes much more sense to me. I enjoy the site, I like the content, I love the community, I'm willing to pay in to make it better. If subscribing means I get to avoid those ads, and Dtoid can focus on better journalism and features instead of click-bait troll posts and cosplay galleries, so much the better.