Frankly, I've had it up to here with people jumping on the "I hate Halo because of the marketing" bandwagon. I get it. You are a cool hipster who shops at thrift stores, hates capitalism, and liked "[insert form of entertainment] before it was cool." Good for you. Time for a history lesson son, because shit could have been a lot fucking worse.

4. Turok: Baby Name Hunter



Back in the before time, the long long ago (2002), Acclaim was set to release Turok: Evolution, seemingly unaware that the series had peaked at Turok 2. How did they decide to market this eventual turd of a game? By paying someone $10,000 to name their baby Turok. Hit the link for a bunch of other ridiculous shit Acclaim tried to do, like buying advertisement space on tombstones.

3. God of Gore



Enough said? Super good fun times at a Sony God of War II press event.

2. Pretty Much Everything Sony Has Ever Done With The PSP. EVER.



There is almost too much to list. They created a fake fansite with two d-bags rapping, released a bunch of racially charged billboards, hired graffiti artists to deface buildings, and encouraged people to kill themselves.

1. It's So Rad



Stop yourself for a second and remember you were 10 when you saw this--probably not the most objective consumer on the planet. Imagine this movie came out today, and the final game he had to play was Halo 3.

What should you take away from this? You should be happy video games aren't the bastard child of the entertainment industry anymore, so we don't have to deal with shit like that again.

Yes, every year or so a couple games will be such huge blockbusters they will command media attention the level of blockbuster films, but so what? The only reason you see them so much is because you choose to read video game blogs, magazines, etc. If you did the same with say, a movie, and read Variety, you would see the same thing except for a film. It's selection bias, pure and simple. You have brought yourself to the marketing, not the other way around.

Now, shut up about how much you hate Halo 3's marketing, that way when you buy it because no one is playing anything else on Xbox Live, you won't have to eat so much crow.