What exactly is it? Well, a few weeks back Sony launched their "Greatness Awaits" PR blitz with the following trailer.
Now that the trailer as been out for a few weeks, Sony is giving its most hardcore fans a chance to win some of the props used in video. Between now and the end of July, PlayStation 3 owners can log into bidforgreatness.com with their PSN accounts and use the gold trophies they have earned as currency to bid on props or concept art all the way up to the full outfits worn by Deslin Rowe (inFamous: Second Son), Edward Kenway (Assassin's Creed IV), and others.
Much like an eBay action, those willing to throw their hat in the ring will sign-in, make an offer, and outbid each other until the time runs out. Don't worry, the disclaimer on the front of the page says your trophies won't be lost in the bidding.
Sounds like an excellent chance to get some cool gear as well as finally have a practical use for achievements. Go forth, eager Sony fans, go forth and show your devotion.
And if anyone reading this DOES happen to win something, please let me know. I'd be interested in seeing what they look like in the wild.