Brita Champion

So every once in a while I find a picture that makes me scratch my head, or laugh hysterically, kind of like the cats wearing wigs (seriously what's with that). This particular selection first made me laugh hysterically, then scratch my head, then laugh while scratching my head...

This photo is one that I'm sure a lot of you have seen and some of you haven't but in any case, I thought I would share. (Its now used for some poster company)


So what gets me about this picture is:
A) what the hell is going on?
B) Whose idea was this?
C) I hope there were witnesses because that would be hilarious to see.
D) Darth Vader doesn't drink tap water?

I guess I was just really confused and thinking this must have been someone's art project. So I look into it... and it is! His name Daniel Bozhkov, and it's apparently Darth Vader (well obviously) trying to clean the black sea through a Brita filter?... still even with explanation... random.