Marketing is one of the most important aspects of any upcoming game launch. Some companies do a fantastic job of this (Microsoft) while others just don't do any at all, such is the case with Nintendo and the release of Metroid Prime 3. Am I the only one that had absolutely no idea this game was out today until like, just now?

As the release of Halo 3 draws closer and closer, I have seen some shining examples of how to market a product. The first step in this marketing blitzkrieg is of course the Mountain Dew Game Fuel. Halo 3 is pasted all over place. Check the ad below.



Now that's a good ad, but step 2 ramps it up a bit with the production value and goes Hollywood. Neill Blomkamp who is slated to direct the Halo film has released part 1 of "Halo 3 Combat"



Awesome. It's not as if Halo 3 needs anymore help moving units, it's just that these ads are just brilliant ways to get people even more hyped about the game. Now, not all companies can afford to do this, but still this should be an example as to how you should market a game. Some really great games don't sell simply because no one knows about them. Come on September 25th.