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Doing Performance Studies Research at a GameStop: Part 1
Brandnamecommercial | 11:57 PM on 01.27.2010 16 comments


What I’m supposed to do and why:

As a Com Studies major one of the classes I am required to take is called Performing Culture. In it I will essentially be seeking to apply and analyze how the foundations of performance and cultural studies shape human interactions, the presentation of self, culture, monkey sex, identity, blah, blah, blah. A big part of my grade for the class will come from a semester long research project which requires me to select a site where people congregate (bar, frat house, sporting event, outlet mall, ect.) and by acting as a participant/observer of that site form an argument about some aspect of performance which I feel is taking place. For example, I could choose to study how/why men consciously/unconsciously exert their masculinity in an E.R. waiting room.


A proposal describing the site, my research question, and featuring a listing of relevant peer-reviewed literature, is due next week.


My unofficially proposed site:





Why the hell I chose it:

1. There’s a dynamic at a Gamestop which is really only ever appreciated by gamers. I know there have blogs about it before, but the different types of people that visit a Gamestop – from the parents who don’t know a Playstation from a Snuggie to the 16 year olds who need to constantly try and dick measure their video game knowledge with the clerk – are all ripe with research boner potential.

2. It involves something I’m actually interested in.

3. I’m supposed to spend at least 10 hours ‘on-site’ so I’d prefer if it was somewhere with some redeeming qualities. In other words, I’d rather kill a homeless man by shoving change into his eyes (while yelling, “Here’s your spare change, hope you can afford SOME SPARE EYES.”) than spend my time at a club or a Walmart.





Why I’m telling you all this:


To ask if y’all have any suggestions as to what I might want to specifically look for in this research. Are there some annoying behaviors or interesting quirks you find when visiting a gamestop you’d like to have analyzed and translated into boring, pedantic cultural research?


***
In the process of writing this blurb I came up with one idea, which I kind of like. It’d be interesting if I found a GameStop with a female employee in the area, and documented how the predominately male cliental interacted with her (“OMG a girl that likes teh gamez 2!”) as compared to her vagina-less counterparts.



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15 comments | showing # 1 to 15
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Kyle MacGregor's Avatar - Comment posted on 01/28/2010 02:07
Kyle MacGregor
"As a Com Studies major"
I initially read this as Corn studies. Hehe.

Anyway,

At my local GS I am rarely greeted or acknowledged by the staff unless I go up and ask them something or have my wallet out a the counter with a game in my hand.

Conversely, the staff will attack little kids, middle aged men, and mothers telling them what they should buy...oftentimes really bad games that "appeal" to their "demographic".

They're also very selective about pre-orders. I've rarely been asked, but I've noticed that people who buy the big game of the week AAA title do a lot.

I'd also be interested in seeing how long you could play at one of their consoles without getting bothered by the staff. I wonder if they'd let you go opening through closing, or would ask you to leave or buy something after a while.

You say the teenagers do it a lot, but test the knowledge of the staff. I've run into my fare share that don't know GTA from Need for Speed. They're both car games amirite?

Maybe test how far the staff's willingness to track down a particularly obscure or out of print game will go.

Hope that helps man. I hope to see your findings!
Los255's Avatar - Comment posted on 01/28/2010 02:20
Los255
Very interesting!

I find Gamestop trips to be depressing sometimes. There is 1 major reason for this.

- The employees never seem to express enjoyment in what they're doing or trying to sell me.

Sometimes I like to think the people working there are just as passionate about games as I am and it's disappointing that they don't try to engage me or even be intrigued in my choices. I'm not asking to be BEST BUDZ EVER, but from one gamer to another, ask me something about the game I bought or why I chose it. Interaction with customers is very important and as someone who used to work at Circuit City selling TV's, I wanted the customer to lower their guard not just for the sale, but to gain their trust and make it an enjoyable experience. I don't get that from these guys. I understand they're dead set with used sales goals, pre-order and accessory speeches, but a little energy could go a long way.

That's why most trips are in-and-out missions. I've seen most of those oblivious parent, e-peen guys, and masochists that invade the stores at times. But I don't seem to care what happens at those stores anymore.
lem's Avatar - Comment posted on 01/28/2010 02:48
lem
Gamestop is Australian EBgames isn't it?
Hmm... See if you can tell a difference between manager and general staff knowledge of products. Most EB's I've found have been kinda bleh but one in particular if you get the manager he's great, and another is the absolute opposite (and the non manager one was some girl that put me onto importing Demon souls well before I'd heard of it anywhere... best advice i got from a store)
Kyle MacGregor's Avatar - Comment posted on 01/28/2010 04:11
Kyle MacGregor
@ lem
Gamestop bought EB Games a few years back, so they're both the same company. In California we have both.

Gamestop started in Texas. Electronics Boutique started in Philadelphia. I guess the companies just expanded to different regions, and to keep customer brand loyalty they never bothered to change the names of EB outlets after the merger.
FatherChesz's Avatar - Comment posted on 01/28/2010 07:51
FatherChesz
I'd be curious to see how people handle playing the demo games. Do they come in and dive straight in to the demo console with no intention to buy anything? Do they pretend to look interested in things first? Will they concede the game to someone else?

Personally I think the female clerk idea is more interesting, but it's still an idea.
DF's Avatar - Comment posted on 01/28/2010 09:38
DF
I've actually had good experiences with my local GameStop. They greet when I enter and ask if I need help finding anything (usually). And they don't really harass me and they do the usual "would you like to preorder anything?" bit that I'd expect anyway.

They did have one female employee though I'm sure she didn't last long. =\
Occams electric toothbrush's Avatar - Comment posted on 01/28/2010 09:42
Occams electric toothbrush
Female clerk is like female waitstaff studies: tits = sales. I'd like to see how the employees interact with the soccer moms to buy "that game with the guy and he jumps and I think Ultra is in the title". Those customer interactions either go surprisingly well or awful. Neat post and I hope you post your findings.
fetusmilk's Avatar - Comment posted on 01/28/2010 10:07
fetusmilk
you should do a study on the games people buy and why. some people buy the dumbest shit.
Enkido's Avatar - Comment posted on 01/28/2010 10:51
Enkido
My experience with Gamestop usually goes like this.
Enter store.
Gamestop Employee: Hello is there any way I can help you today?
Me: You can help me by getting the cheapest version of (insert game here), new or used, and not asking me about any type of game insurance, pre-order bonuses, special beta access, combination bomb defuser, flamethrower, drink mixer, or game controllers unless I specifically ask you about them.

I generally leave with game in hand and the cashier visibly shaken by my preemptive attack.
Occams electric toothbrush's Avatar - Comment posted on 01/28/2010 12:09
Occams electric toothbrush
@Enkido: A hug is just as effective.
grassr00ts's Avatar - Comment posted on 01/28/2010 12:17
grassr00ts
Id think it would be interesting to look at parents/kids interactions with selecting video games for children. I've seen many times where parents tell their young child to select a game, with the parents not bothering to take a look at the game to approve/disapprove of the content in it. THis could present problems involving children/parents not giving consent to whatever your research question is, but thought it was worth mentioning.
Brandnamecommercial's Avatar - Comment posted on 01/28/2010 13:38
Brandnamecommercial
Thanks for all this help guys, brainstorming's easier when it's with a bunch of well minded folks. This is giving me a good list to keep in my head when I start the observations. I'm talking with my professor today to go over what I think I'm trying to accomplish, and by early next week I'll probably post some version of my proposal. And of course I'll be posting my on-site notes as they are written.

@grassr00ts
Yeah, I'm given strict guidelines to not risk writing about things that require consent of subjects (because that gets into a lot of paperwork). But essentially anything I passively see, as long I'm not directly interviewing or questioning a person in a forced way, is fair game.
SuperDance's Avatar - Comment posted on 01/28/2010 17:17
SuperDance
I’d rather kill a homeless man by shoving change into his eyes (while yelling, “Here’s your spare change, hope you can afford SOME SPARE EYES.”)

I laughed at that for five minutes. Other than that, looking forward to seeing the results.
beverlynoelle's Avatar - Comment posted on 01/28/2010 18:47
beverlynoelle
It would definitely be interesting to see how many non-gamers go into Gamestop on any given day. I wonder how many of their customers are people that really don't know a thing about gaming, such as parents buying games for kids, girlfriend (or boyfriend, or wife, or husband) buying for their S.O., and that sort of thing. Your idea with female employees is a good one. Both GameStops where I live have lady-managers and several women employees. I'm sure they have to put up with a lot of shit on a daily basis.
Dynamic Sheep's Avatar - Comment posted on 01/28/2010 22:37
Dynamic Sheep
Study the success ratio of pushy salesman vs. non-pushy salesman against each group of customer. For instance, I'd hypothesize that pushy salesman sell the best to uninformed customers (non-gamers), but that non-pushy salesman sell the best to informed customers.

Also, @Cadtalfryn - "I'd also be interested in seeing how long you could play at one of their consoles without getting bothered by the staff." I played Super Mario Galaxy for close to two hours in an empty store before a salesman came up and told me that the demo was only supposed to be played for ten minutes. I assume I could've played longer if business had started picking up an hour and a half into my playing.
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