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Brad Nicholson avatar 1:57 PM on 06.19.2008
Ubisoft Creates ‘Play Zone’ Label for the Wii



Development for the Nintendo Wii is a veritable license to print money, and it is apparent that Ubisoft has realized this fact. Recently, Ubisoft created the “Play Zone” label to get in on the party game craze for the console. In response to a gamesindustry.biz inquiry, Ubisoft’s EMEA Marketing Director John Parkes has this to say:

"With our new Play Zone party titles, the Wii gamers who like to spend time with friends and family will have fun with the Wii through innovative and involving mini-games.”

Sports Party will be the first title released under this new shroud, and will hit store shelves on July 11. Welcome to the ranks, Ubisoft. I won’t know what to do when I’m perusing my Wii aisle from now on. It’s a hard enough choice between Carnival Games, the two Rayman titles, Tamagotchi Party On, Mario Party 8, Warioware, Wii Play, Game Party, Ninja Reflex, and EA Playground.

[Via gamesindustry.biz]

Tagged:    cblog  

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