Remeber the Intel sound? It was 3 simple notes that let you know there is "Intel Inside". Now I'm sure they are still using it in ads now but I wouldn't know. I don't watch TV really, too busy playing TF 2 and WoW to care. Anyway I was looking at some reviews on gametrailers.com and wanted to see a review for Eye of Judgment. I go into another tab to read the latest on Britney Spears when I hear the commercial for Eye of Judgment. I ignore it and at the end of it I hear a sound that was oddly familiar. I took my usual lunch and went to play HALO 3 when I started up the XBOX 360, I heard the start up sound. The sound is distinctive and you hear it and immediately think "XBOX 360". So I frantically run back to desk and look for the ad which i can't find on youtube for some reason and the PS3 sound they have at the end of their commercial for Eye of "Judgment" and maybe others. (This is where I saw it. I dont know about any others) is start of the XBOX 360 start up sound. makes me wonder if this was an intentional move because I've seen PS3 ads before and they were using the little bloop/conk sound from the PS2 and early ps3 commercials. I hope it's my mind playing tricks on me and not Sony grasping at straws.