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"‘Disney Infinity’ is intended to be a platform for us to continue to add content based on new films and popular IPs for years to come. The ‘Frozen’ Toy Box Pack featuring Anna and Elsa is a great example of the ‘Disney Infinity’ strategy coming to life."
"In the past, Disney might have developed a standalone video game for the movie characters, but by adding them to the ‘Disney Infinity’ platform, we were able to offer a new ‘Frozen’ video game experience to Disney fans, without asking them to purchase an entirely new video game."
"The beauty of ‘Disney Infinity’ is that everything is on the table and we really are relying on our fans to tell (us) what they want in future updates. We read the message boards and comments, so please keep that up. It does influence our choices."
"When looking at the choice of making Toy Box figures or a full-fledged Play Set, a lot has to do with does it fit the overall game. If you look at all the Play Sets (published to date) you’ll notice each brings different gameplay styles to the overall experience. ‘Cars’ brought a racing element, ‘The Incredibles’ has that fun combat dynamic, and all of those elements are then unlockable within the Toy Box."
"In the console version, we wanted to give the player as much flexibility as possible when building Toy Boxes. We wanted to make sure we weren’t limiting the player in any way so they could make their best possible creation. We have seen feedback where players have wanted this (Snapping) feature implemented, and we are listening to what the players want. However, in the PC and iOS/Win 8 versions, we have implemented a Snap feature to make it easier to build, especially with the touch interfaces."