Penny-Arcade Versus the Advertising Highwire Act

Jim Sterling made a great post that pointed out some common hypocrisy in game marketing. Battling negative reviews publicly asking for your own take over someone else's, and at the same time, selectively splicing non-negative words from a review into a generally positive sentence to put in their advertisements to try and instill that notion that "someone said it's good so it must be."

Penny-Arcade once again swims upstream against conventional habits for everything. Their advertising review clip is taken from an actual comment from a Wired preview of the game.



I laugh out loud and respect Penny-Arcade for their efforts in promoting their recent release, Penny-Arcade Adventures: Longest Fucking Game Acronym Ever Lets Add a Few More Words Episode 1, Wang.