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Penny-Arcade Versus the Advertising Highwire Act
Anti-Everything \| 5:55 PM on 05.21.2008	6 comments

Jim Sterling made a great post that pointed out some common hypocrisy in game marketing. Battling negative reviews publicly asking for your own take over someone else's, and at the same time, selectively splicing non-negative words from a review into a generally positive sentence to put in their advertisements to try and instill that notion that "someone said it's good so it must be."

Penny-Arcade once again swims upstream against conventional habits for everything. Their advertising review clip is taken from an actual comment from a Wired preview of the game.

I laugh out loud and respect Penny-Arcade for their efforts in promoting their recent release, Penny-Arcade Adventures: Longest Fucking Game Acronym Ever Lets Add a Few More Words Episode 1, Wang.

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6 comments | showing # 1 to 6

Anti-Everything

Wow, look who missed an entire post about this already.

This guy.

Niero

I still love you :)

pendelton21

I don't.

Spartacus

I still love you, too.

B-Radicate

Don't forget the dude is now a Destructoid member now, too, who still flames Penny Arcade. He blogged earlier tonight.

That is, unless it's someone pretending to be him, but this is the internet. No one lies. Ever.

hpv

At least it isn't false advertising. penny arcade does in fact suck.

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