Quantcast
Blizzard loses some minerals over BlizzCon - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Blizzard loses some minerals over BlizzCon


7:00 AM on 09.18.2009
Blizzard loses some minerals over BlizzCon photo



Blizzard’s annual BlizzCon expo celebrating all things StarCraft, Warcraft and Diablo isn’t as profitable as one might think. Despite selling 20,000 tickets at $125 a pop, a ton of merchandising at the con and the DirecTV deal, Blizzard didn't see any profits from the show.

Executive Vice President, Frank Pearce, spoke at Austin GDC yesterday where he opened up on the cost of the convention:

"BlizzCon is operated at a substantial loss for the company. "It's a huge marketing opportunity, so that's the benefit we get out of that. But in terms of any kind of financial gain, it actually is a loss for us."

Frank wouldn’t go into details on how much is lost, but it’s got to be a pretty penny. GameSpot points out that Blizzard has to rent out the Anaheim Convention Center, provide around 2,000 PCs for demos and there’s all those cash prizes too. Plus, there’s the celebrity factor with Kerrigan's voice actress Tricia Helfer making an appearance along with Ozzy Osbourne’s concert.

It may have cost them a ton, but I’m sure the 11 million World of Warcraft players help Blizzard sleep at night.

FUN FACT TIME! Frank also gave an insight on some interesting numbers in relation to WoW:

"Put together, the massively multiplayer online role-playing game and its two expansions have 7,650 quests, 70,000 spells, 40,000 NPCs, 1.5 million assets, and 5.5 million lines of code, and requires 4,000 employees, 13,250 server blades, and 75,000 CPU cores."

Holy sh*t! 






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.







Real Time Strategy

11:45 AM on 01.25.2015
We Can Go Homeworld Again: Gearbox sets date for Homeworld Remastered

Finally! The Mothership has arrived. It's been quite a while since we last heard word from Gearbox and its plan to spruce up the Homeworld series for a much-needed rerelease, but more details have just jumped in, includ...more



2:30 PM on 01.19.2015
Grey Goo launch trailer shows who's the most ruthless of them all

Mankind's made an existence-long mission out of traveling to other planets and finding alien lifeforms. As this launch trailer for Grey Goo depicts, we might not necessarily like what we find. The Petroglyph real-time s...more



3:00 PM on 01.16.2015
Games Workshop's Battlefleet Gothic becoming a real-time strategy PC game

Kyle and I were just talking about how much we wanted a new Warhammer 40,000: Space Marine. What a joy that was, all up close and personal. While we wait indefinitely on that dream to come true, there are plenty more videog...more



View all Real Time Strategy






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more