Quantcast
Blizzard loses some minerals over BlizzCon - Destructoid

DestructoidJapanatorTomopopFlixist



Blizzard loses some minerals over BlizzCon


7:00 AM on 09.18.2009
Blizzard loses some minerals over BlizzCon photo



Blizzard’s annual BlizzCon expo celebrating all things StarCraft, Warcraft and Diablo isn’t as profitable as one might think. Despite selling 20,000 tickets at $125 a pop, a ton of merchandising at the con and the DirecTV deal, Blizzard didn't see any profits from the show.

Executive Vice President, Frank Pearce, spoke at Austin GDC yesterday where he opened up on the cost of the convention:

"BlizzCon is operated at a substantial loss for the company. "It's a huge marketing opportunity, so that's the benefit we get out of that. But in terms of any kind of financial gain, it actually is a loss for us."

Frank wouldn’t go into details on how much is lost, but it’s got to be a pretty penny. GameSpot points out that Blizzard has to rent out the Anaheim Convention Center, provide around 2,000 PCs for demos and there’s all those cash prizes too. Plus, there’s the celebrity factor with Kerrigan's voice actress Tricia Helfer making an appearance along with Ozzy Osbourne’s concert.

It may have cost them a ton, but I’m sure the 11 million World of Warcraft players help Blizzard sleep at night.

FUN FACT TIME! Frank also gave an insight on some interesting numbers in relation to WoW:

"Put together, the massively multiplayer online role-playing game and its two expansions have 7,650 quests, 70,000 spells, 40,000 NPCs, 1.5 million assets, and 5.5 million lines of code, and requires 4,000 employees, 13,250 server blades, and 75,000 CPU cores."

Holy sh*t! 






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.








Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

Real Time Strategy

11:00 AM on 07.20.2014
EarthBound localization dev chats about the old days on his new Kickstarter

Marcus Lindblom is a heck of a guy. Every time you think he's let loose everything there is to tell about taking Shigesato Itoi's Mother 2 and transforming it into EarthBound, he pulls out some new stories to shares. Right no...more



3:30 PM on 07.16.2014
AirMech Arena starts its Xbox 360 beta next week

Oh, that's right -- Ubisoft and Carbon Games are bringing AirMech to Xbox 360 this year with AirMech Arena. The original browser-based release (which has since come to Steam) was good fun. It's real-time strategy, but instead...more



2:45 PM on 07.03.2014
'90s real-time strategy game Z comes to Steam tomorrow

Some people have fond memories of The Bitmap Brothers' real-time strategy game Z. I do not. Never played it! It's returning to PC with "a faithful and thoroughly modern reworking" on Steam, set for release tomorrow. Sounds a ...more



View all Real Time Strategy






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more