hot  /  reviews  /  video  /  blogs  /  forum

Blizzard isn't opposed to an eventual free-to-play WoW

6:30 PM on 08.23.2013 // Jordan Devore
  @DtoidJordan

Well, I'd sure hope so

Although World of Warcraft's subscriber base is on the decline, the monolithic MMORPG isn't going anywhere. And if it eventually gets to that point, there's always the free-to-play option. "For Blizzard it makes sense [to go free-to-play] at some point," lead designer Tom Chilton told Polygon. "But a lot of the risk is in making that transition.

"You hear stories about developers going free-to-play and getting double the number of players, but you don't always know it works out that way and how long it stays that way," he said. "We really don't know what the rate is before people drop off and lose interest." That strikes me as something a developer like Blizzard ought to know -- if not for WoW, then for Titan. The market has changed.

Restructuring a game as big as World of Warcraft away from the subscription model would be a significant undertaking but not an impossible one. We've seen successful transitions time and time again from its contemporaries and one can only imagine what kind of numbers Blizzard would pull with free-to-play. It's good to hear the studio at least acknowledge that as a possible future.

World of Warcraft would be 'in bad shape' without embracing the casual revolution [Polygon]




 Reblog (or) Blog Reply

Jordan Devore, Managing Editor
 Follow Blog + disclosure DtoidJordan Tips
Jordan is a founding member of Destructoid and poster of seemingly random pictures. They are anything but random. Disclosure: I backed Double Fine Adventure and Awesomenauts: Starstorm on Kickst... more   |   staff directory

Get more destructoid:   We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.


destructoid's previous coverage:
World of Warcraft


  Aug 12

Robin Williams to be memorialized in World of Warcraft

Blizzard will be doing something for the late actor


View all:powered by:  MM.Elephant

Ads on destructoid may be purchased from:



Please contact Crave Online, thanks!



  Around the web (login to improve these)




Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -