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Blizzard: Copying WoW means your MMO will be sh*t photo

Want to cash in on the MMO craze? Think that copying World of Warcraft is the way to do it? NAUGHTY BOY STOP IT! Blizzard has addressed the multitudes of wannabes that have tried to follow in WoW's footsteps, urging hopeful MMOs to be their own thing, rather than create poor imposters.

There are a lot of people that try to emulate World of Warcraft - and as flattering as that is our end it's definitely not the right move," advises lead producer Shane Dabiri in PC Zone. "I know that World of Warcraft is very successful, and so people think if they were to make another game just like it they could somehow capture that audience. However, I don't think that's what players are looking for.

"Players that have invested time in WoW don't just want to do the same thing in other game -- they want to try something completely new and different. I think the industry needs to move in that direction to come up with some innovative new MMOs that are trying really different things. Take City of Heroes -- at least that's something that's not a fantasy game."

This is very true in all areas. Once a market's cornered, you're an idiot to try and simply copy the leader and expect to copy the profits. This is why the whole "me-too" approach to motion control is such a silly move. Still, nobody's ever going to learn, so we can expect unoriginal fantasy MMOs for many years to come, whether we like it or not.








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41 comments | showing # 1 to 41
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marxistforlife's Avatar - Comment posted on 11/30/2009 16:30
marxistforlife
Guess what? Those games that have "copied" World of Warcraft have done well, or at least better than games like Hellgate London that actually tried something different. Every industry is like this, music, movies, etc, it's not like people copy World of Warcraft and are unaware that they can try something new. They're part of a corporations, and investing in a completely unique IP is usually a waste of money and time.
vApathyv's Avatar - Comment posted on 11/30/2009 16:30
vApathyv
Lol at the header- Romi And Michelle's Blizzcon Reunion?
Monodi's Avatar - Comment posted on 11/30/2009 16:31
Monodi
Does that mean all of the WoW copies are very spot on?
Onlineatron's Avatar - Comment posted on 11/30/2009 16:35
Onlineatron
Role on DC Universe: Online!
StingingVelvet's Avatar - Comment posted on 11/30/2009 16:37
StingingVelvet
He is right on some level, there needs to be a unique world and some unique mechanics, but the key thing about WoW is accessibility (sadly) and that is what other MMOs need to emulate for those numbers.

Personally I think The Old Republic has a real chance at at least competing with WoW.
Jon B's Avatar - Comment posted on 11/30/2009 16:37
Jon B
DAT NECK

That aside, I totally agree with them. If you're going to be playing something for a really long time, you need to have nailed everything about the game. WoW has had so long to develop now that trying to beat it at its own game is just stupid, because there's just no way you can offer everything better.

Plus, more diversity is always a good thing. JFPSRPGRTSMMO PLZKTHXBAI.
Volomon's Avatar - Comment posted on 11/30/2009 16:42
Volomon
I just have one problem with the whole copy thing, it works for everyone else. Ever heard of Coke and Pepsi? Mc Donalds and Burger King. I know your getting my food references Jim, don't deny it. Sam's Club and Costco? Oh what about the re-engineering that ATI use to do with Nvidia stuff back in their early years, I mean that was borderline illegal if anyone found out. Microsoft and the first mouse, copy from IBM.

There just to many historical examples that says this guy is full of bullshit. People are not always looking for something different sometimes they are looking for an alternative.

Now you copy something that's doing great and somehow make it BETTER, and you got yourself a winner.

(On a personally note though, I'm looking forward to seeing what Final Fantasy Online 2 has)
iconsam's Avatar - Comment posted on 11/30/2009 16:45
iconsam
The one of the left is hotter.

Also LOL @ "DAT NECK"

I really have to wonder what MMO Blizzard is going to come up with next that wont' compete with WoW. But not to worry, I'll have about 10 years to think about it until it actually comes out.
Willias's Avatar - Comment posted on 11/30/2009 16:55
Willias
The problem is that the games that are copying WoW are just copying WoW. Every part of your game has to have a reason for its implementation, not just because the leading game in the market has those features. Which is often the problem: People are copying WoW too literally, without trying to figure out where to improve on Warcraft, or make innovations to improve in areas where WoW lacks.

Happened a lot back in the EverQuest days, a lot of MMOs copied what EQ did and managed to build up a decent sized user-base, but couldn't get as large as what EQ had. (In the western market anyway, the eastern market was dominated by Lineage. Which is STILL being copied by a lot of the current MMOs over there, the most recent and notable being Aion.)

And then finally World of Warcraft came out, which copied a lot of what EQ and Dark Age of Camelot did, but improved on it and added to it enough to completely surpass what the older games could offer.

Until another MMO does that, WoW will continue to sit on the top of the MMO throne with little to no competition.
KingSigy's Avatar - Comment posted on 11/30/2009 17:04
KingSigy
I haven't played an MMO intently since WoW because they all are just WoW. Even if one MMO has another feature, WoW will have it in due time and with a better implementation. There is no point in me dropping more money when I will eventually get everything.
Zeron's Avatar - Comment posted on 11/30/2009 17:07
Zeron
You know, the whole "copy something successful" thing has worked several times in the past, but I think they key to stealing some of the originator's customer base is to undercut their prices.

You can't expect to make a copy of WoW, sell it for the exact same price/subscription fee and be able to steal players. It's just the way these games work that people would rather NOT opt to lose the progress they've spent days/months/years building up.

There needs to be incentive.
Doos's Avatar - Comment posted on 11/30/2009 17:36
Doos
I need to bang those ears.
Floodland's Avatar - Comment posted on 11/30/2009 17:42
Floodland
Wait, wait, wait... isn't this the company that saw Mythic doing the Tome of Knowledge and thought "oooooh, we'll have a bit of that"?
shinryu's Avatar - Comment posted on 11/30/2009 17:52
shinryu
...because WoW is a bit shit to begin with.
Vanilla Gorilla's Avatar - Comment posted on 11/30/2009 17:58
Vanilla Gorilla
Their point still holds, though.

If anything, I'm surprised the competitors don't blatantly copy WoW even more. Features that are now more or less accepted as standard are even lacking. If you're going to copy, do it right for Christ's sake.

Aion, for example, has a guild bank. If you've ever been in a WoW guild that was anything more than a super casual guild (and even they are not exempt) for any real period of time, then you've probably seen guild bank drama. In WoW, there is tracking for who put what in, who took what out as well as features that the leadership can utilize to control the chaos that often leads to guild bank drama.

Aion has none of that. It's literally the leader sets who can use guild bank and that's that. There isn't intricate settings (such as having multiple tabs in WoW where certain ranks can access this tab, but not that one, or deposit things, but be unable to withdraw them, or giving a tab a complete free for all) and that leads to problems. If someone cleans out the guild bank, there is no way to figure out who it was. You just see that everything in the bank is gone.

Why is this so? You couldn't learn from the standard and do it as well?

If you're gonna copy, please just do it right~
Vanilla Gorilla's Avatar - Comment posted on 11/30/2009 18:00
Vanilla Gorilla
*There aren't intricate settings... I talk good English.
TheDaftPunk's Avatar - Comment posted on 11/30/2009 18:13
TheDaftPunk
WoW only remains successful because of how accessible it is. The whole design of the game has shifted, for the worse in my opinion. Casual gamers don't like to spend too much time in order to accomplish something, and I think that's why WoW is so appealing to these types of gamers, you don't have things like the difficult level grind in Aion.

I would like to play either WAR or Aion right now, but my PC can only handle WoW. I don't agree that, to be successful, developers have to create a non-fantasy MMORPG. As I said, I'd love to play either WAR or Aion right now.
Leathersoup's Avatar - Comment posted on 11/30/2009 18:26
Leathersoup
@StingingVelvet - You are correct. Blizzard has made a very accessible game, but they've done other things that sets World of Warcraft apart from other games. They made a complate game and polished and tested the snot out of it before shipping.
Quite often you see these MMOs come out and people do play them, but because they weren't built properly either there's no game to begin with or there's game up to a certain level and then it just ends and the players are expected to entertain themselves and they leave.
In order for an MMO to be successful it needs to be several things:
- a complete game
- polished (very few defects, intuitive UI)
- accessible (subject matter needs to be mostly familiar, the product needs to run on any machine and still look decent, in other words don't alienate potential customers)
- fun (this is often overlooked as a result of wanting people to grind endlessly so that subscription money keeps flowing in. It's not hard to see the illogical side to that.)
The Silent Protagonist's Avatar - Comment posted on 11/30/2009 18:28
The Silent Protagonist
I like to think I gave WoW a fair shake, but its just not my game at all. I wouldn't call it accessable more than I would just say it was just the first real easy mode MMORPG.

The world is nice to explore and its got a nice story, but I feel like I'm just being coddled. Afrer years of EQ and FFXI, I'm tempered to want something with a bit more bite to it.

Soloing Beastmaster in FFXI just has an edge I haven't found in any other MMO, but crowd controlling as an Enchanter in EQ komes rather close to the same thrill.

So yeah, less copying WoW and more work on making something that's actually challenging. Also would be nice if MMOs moved away from that whole "raise level cap/obsolete your endgame gear" scheme.

FFXI has never even done that, they've balanced all endgame sets against each other to boot. FFXI has had its problems but the fact its entire endgame and endgame gear is still relevant is something I can really appreciate.
BattyAdroit's Avatar - Comment posted on 11/30/2009 18:45
BattyAdroit
I'm glad I devoted my fancy Destructoid-given computer to EQ2. There is no better MMO currently. WoW can't even begin compare to the breadth and depth of the game.
NuDimon's Avatar - Comment posted on 11/30/2009 18:52
NuDimon
WoW did not become the most played mmorpg because it's the best one out there imho. It's mainly because it's a bit easier to get into. And even if you suck at it the game got stuff that you can do regardless of skill.
SnatchTease's Avatar - Comment posted on 11/30/2009 18:55
SnatchTease
Isn't WoW just a copy of Asherons Call and Everquest with a little makeover.
-PL-'s Avatar - Comment posted on 11/30/2009 19:42
-PL-
WoW is nothing like Asheron's Call. Actually, I demand you take that back. How dare you sully the name of Asheron's Call.
runtheplacered's Avatar - Comment posted on 11/30/2009 19:56
runtheplacered
"WoW is nothing like Asheron's Call. Ac"

Unfortunately, you're incorrect. WoW absolutely ripped off Asheron Call's User Interface. Which to me is even funnier when people try and claim that LOTRO stole their user interface from WoW. Quite funny indeed.
runtheplacered's Avatar - Comment posted on 11/30/2009 20:00
runtheplacered
for those that don't know.. LOTRO is made by Turbine.. which also made Asheron's Call.. hence the hilarity.
Hopeless Savage's Avatar - Comment posted on 11/30/2009 20:01
Hopeless Savage
isn't wow basically just everquest?
I'm asking.

because I don't play mmos, like, at all.
Vanilla Gorilla's Avatar - Comment posted on 11/30/2009 20:10
Vanilla Gorilla
*There aren't intricate settings... I talk good English.
Vanilla Gorilla's Avatar - Comment posted on 11/30/2009 20:11
Vanilla Gorilla
Errm, wtf? O_o Eeeenteresting...
TurboHyperFighting's Avatar - Comment posted on 11/30/2009 20:28
TurboHyperFighting
Hrrrmmm....?



Hrrrrmmm.....

Crunshii's Avatar - Comment posted on 11/30/2009 20:42
Crunshii
yep, this is why 2010, all the masses will be moving to FFXIV. Even if they not, I for sure will lol.
whatthi's Avatar - Comment posted on 11/30/2009 21:05
whatthi
maybe WOW should send this to them as well they copied earlier fantasy styled games as well

and the girl on the right really looks like an elf wtf?
Monte's Avatar - Comment posted on 11/30/2009 22:21
Monte
@runtheplacered
WoW is like the Halo of MMORPG's... it did what other games of it's genre had already being doing, but did it a little better and with a bit more polish... and then fans promptly give it credit for doing it first
Sharpless's Avatar - Comment posted on 12/01/2009 02:41
Sharpless
Man, those women sure look thrilled to be dressed like elves.
Midgetsnowman's Avatar - Comment posted on 12/01/2009 06:46
Midgetsnowman
@Marxistforlife: Hellgate London didnt fail because it was different. He;llgate london failed because it was managed by idiots and was buggy as all hell. Most unique MMOs like City of Heroes or Lord of the Rings or EvE that dont try too hard to copy WoW are the ones that survive.
Electrium's Avatar - Comment posted on 12/01/2009 10:44
Electrium
I totally agree, and I love how you related it to the motion control thing. More developers need to learn that straight copying gets you nowhere...

Look at all of the freakin' generic Korean F2P MMOs out there. Every time I'm on YouTube I see an ad for a new one.
Rob Savoie's Avatar - Comment posted on 12/03/2009 03:17
Rob Savoie
if Huxley ever gets released, its going to shit all over the other MMO's.

if you haven't heard about it, its a MMOFPS that... wait for it... ... ...DOESN'T SUCK!

yeah, got in on the closed beta a few months back. this game is going to destroy everything.
Ganjookie's Avatar - Comment posted on 12/03/2009 08:55
Ganjookie
WOW is the lowest common denominator in the MMO world.
socialnorms's Avatar - Comment posted on 12/03/2009 12:52
socialnorms
"Only we get to create fantasy worlds." They're like giant children demanding exclusivity for their derivative, LOTR-ripoff universe.
David Knott's Avatar - Comment posted on 12/05/2009 16:31
David Knott
Funny, since most of the updates since Vanilla WoW have been poached from other similar MMOs.
JEM's Avatar - Comment posted on 12/09/2009 13:17
JEM
1.. Huxley is NOT an MMO. Its pretty much GW with guns and AFIAK they are still planning to use the F2P with shops model. Plus its made by a koren company so the game is going to suck. The " MMO " FPS crowd is alot smaller than the Fantasy / Medieval MMO crowd so it isnt going to be crapping over anyone.

2.. I wish people would stop copying WoW aswell.. There has only been 1 success at doing that and thats Runes of Magic but they also have some different things in there like multi classing ( th first online RPGs did this but its jsut now getting put into MMOs? Seriously.. ).

3.. Asherons Call was the lamest MMO of all time. It was behind EQ , UO and then DAOC.. LAST. Mobs aggroing through walls .. The only positive was the GM events and monthly patches. The game stunk.

4.. EQ2 is a good game but to say it has alot more depth than WoW is pretty fanboyish. It probably has more content but not more depth.

5.. Jealousy isnt a good thing and it shows in threads like this... EQ2 1-9 chat is only full of it. WoW this , WoW that.. We get it you want to fit and and feel that bashing WoW will make you accepted.. It doesnt.. It makes you look like a fool.

The end.
Killereffect's Avatar - Comment posted on 03/30/2012 06:56
Killereffect
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