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Blizzard: Copying WoW means your MMO will be sh*t

4:20 PM on 11.30.2009 // Jim Sterling
  @JimSterling

Want to cash in on the MMO craze? Think that copying World of Warcraft is the way to do it? NAUGHTY BOY STOP IT! Blizzard has addressed the multitudes of wannabes that have tried to follow in WoW's footsteps, urging hopeful MMOs to be their own thing, rather than create poor imposters.

There are a lot of people that try to emulate World of Warcraft - and as flattering as that is our end it's definitely not the right move," advises lead producer Shane Dabiri in PC Zone. "I know that World of Warcraft is very successful, and so people think if they were to make another game just like it they could somehow capture that audience. However, I don't think that's what players are looking for.

"Players that have invested time in WoW don't just want to do the same thing in other game -- they want to try something completely new and different. I think the industry needs to move in that direction to come up with some innovative new MMOs that are trying really different things. Take City of Heroes -- at least that's something that's not a fantasy game."

This is very true in all areas. Once a market's cornered, you're an idiot to try and simply copy the leader and expect to copy the profits. This is why the whole "me-too" approach to motion control is such a silly move. Still, nobody's ever going to learn, so we can expect unoriginal fantasy MMOs for many years to come, whether we like it or not.



Jim Sterling, Former Reviews Editor
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