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Blizzard charging WoW players six euros for peace of mind photo

Does the thought of your level 70 Tauren shaman being hijacked by unsavory account hackers keep you lying awake until the wee hours of the morning? Does the idea of someone else getting their dirty mitts on your epic mount send you into a cold sweat? If these examples are the kind of worries that are constantly on your mind, then this product announcement from Blizzard might finally help set you at ease.

The Blizzard Authenticator is a small device that, once linked up with your World of Warcraft account, will be required to login or access the Account Management page. It does this by generating a random six-digit code that acts as a sort of second password. It’ll also be waterproof and fit on a keychain, in the event that you want to take it with you to the beach.

“It’s important to us that World of Warcraft offers a safe and enjoyable game environment,” said Mike Morhaime, CEO and co-founder of Blizzard Entertainment. “One aspect of that is helping players avoid account compromise, so we’re pleased to make this additional layer of security available to them.”

The Blizzard Authenticator will first be available at the 2008 Blizzard Entertainment Worldwide Invitational that’s taking place the 28th and 29th of this month, and will then be available at the Blizzard store thereafter for the price of six euros. Will any resident WoW players be picking one up once they’re available?

PARIS, France - Blizzard Entertainment, Inc. today introduced an optional extra layer of security for World of Warcraft®, its award-winning massively multiplayer online role-playing game. Designed to attach to a keychain, the lightweight and waterproof Blizzard® Authenticator is an electronic device that generates a six-digit security code at the press of a button. This code is unique, valid only once, and active for a limited time; it must be provided along with the account name and password when signing in to the World of Warcraft account linked to it.


This optional security measure will be available for a cost of €6.00 at the 2008 Blizzard Entertainment Worldwide Invitational, which takes place June 28-29 in Paris, France. In addition, the Blizzard Authenticator will be made available for purchase via Blizzard Entertainment’s European websites in the near future for a cost of €6.00 plus shipping.


“It’s important to us that World of Warcraft offers a safe and enjoyable game environment,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “One aspect of that is helping players avoid account compromise, so we’re pleased to make this additional layer of security available to them.”
To learn more about the Blizzard Authenticator, please visit http://eu.blizzard.com/security-token/.








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12 comments | showing # 1 to 12
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Tovan51's Avatar - Comment posted on 06/26/2008 12:31
Tovan51
“It’s important to us that World of Warcraft offers a safe and enjoyable game environment,”

Yep, as long as they can make a quick buck on it. I really can't understand how they are charging for this. Sure it's cheap, but still.
the Golden Avatar's Avatar - Comment posted on 06/26/2008 12:32
the Golden Avatar
Peace of mind.
Justin Villasenor's Avatar - Comment posted on 06/26/2008 12:37
Justin Villasenor
Doh, you're right tGA.
Zakuen's Avatar - Comment posted on 06/26/2008 12:38
Zakuen
Also with above, already paying a monthly fee, that is supposed to provide security in the first place, now they want to charge extra for stuff they're SUPPOSED to have in there? Like they aren't making enough money off people already?
king3vbo's Avatar - Comment posted on 06/26/2008 12:43
king3vbo
6 euros? Thats not a big deal... and its extra. I've been an active WOW player for over 3 years and I've never been "hacked", because I practice good security
Tovan51's Avatar - Comment posted on 06/26/2008 12:47
Tovan51
It's not the fact of how much it is, it's more that they are able to sell off what should have been included with the game, or at least the next expansion.
Timmeh's Avatar - Comment posted on 06/26/2008 13:22
Timmeh
Blizzard are getting greedy with the extra fees they are charging for everything these days. They seem to be trying to charge for every little account based action and it stinks.

they have ways and means of being to determine if you genuinely got hijacked or not and are perfectly able to reimburse stuff that gets lost, they used to be quite happy to do this at one time. Then again, that was when I still actually played it, wonder why I stopped.
rebelphoenix's Avatar - Comment posted on 06/26/2008 13:28
rebelphoenix
They are already reaming you for 15 bucks a month whats another 12?
Doomtrain's Avatar - Comment posted on 06/26/2008 16:41
Doomtrain
If this is a one-time fee like I think it is, then it's not a bad idea. Of course, that's assuming that it works. It, like every other electronic security measure is subject to being cracked, making it totally worthless, while still having cost you $12.

In my opinion they should just make their security tighter system-wide, rather than resulting to dongles like this.

I haven't played WoW in over a year, don't know how bad the account theft is nowadays, but it wasn't that big a deal back when. It was mostly people who used powerlevelers that got jammed.
Reallynotnick's Avatar - Comment posted on 06/26/2008 19:08
Reallynotnick
Up next Wow insurance!
joepaniic's Avatar - Comment posted on 06/28/2008 07:50
joepaniic
Wow, they're selling token rings. Nice. =\
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