A British Heavy Rain commercial that details the "store robbery" scene and the various ways in which players can experience it (even though the scene always ends the same way) has been the subject of complaints by clucking busybodies with nothing better to do. Surprisingly, however, Britain's Advertising Standards Authority has shown some balls and not accepted the complaints.

The 38 wankers who whined about it claim that the commercial was aired at a time when young children could have watched it (because lazy British parents rely on the so-called "9pm watershed" to tell them when to send kids to bed even though most of them let the little bastards stay up late anyway) and that it "glamorized" violence, because apparently portraying an armed robbery as a bad thing is glamorous. Well, it would look that way if you're a f*cking idiot. 

The ASA explained that the ads were "unlikely to be seen to be encouraging or glamorising violence in a harmful way, or to be likely to cause serious or widespread offence." It also added that the commercials were broadcast in acceptable timeslots. Three of four ads were aired after 7:30pm, while another was shown past the magical 9pm timeslot, when all children in the UK suddenly fall asleep. 

God, people are dumb. 

Heavy Rain advert complaints rejected [CVG]

Legacy Comments (will be imported soon)

SayWord

Lmfao is all I got to say. :)

Sexualchocolate

I think there are people out there who only watch tv to find stuff to complain about. Imagine them sat there with their notepad, looking forward to the ad break, just in case there's something they can claim is inappropriate.

Occams electric toothbrush

@sexualchocolate: My grandmother was like that. She's dead now so it's cool.

Mr Andy Dixon

coldalarm

Right, because adverts relating to the seasons of women and/or their bowel movements aren't disturbing, amirite?

Electrium

Oh, humanity, you never cease to amaze me.

Xzyliac

Let's not forget the point. It was rejected. Victory.

Blue Odeyssey

Actually i'd like to clarify, im sure I read in a local paper that it was because it was on just after the news which was reporting on a man who had been shot dead. Still no reason to whine, but you know how people are.

Kaden101

I can understand why the British public moaned when they advertised that tosspot Graham Norton in the middle of Doctor Who, but not this. Whinging bastards!

pl0x kthanxbai

this is outrageous how dare they say robberies HAPPEN IN REAL LIFE!!!


oh my, whats next?, racial equality? gay marriage? where this world is going to end?




im surprised there are people in this world so hell bent on going agaisnt reality itself

KingSigy

Mommy, that man's acting made no sense. Does that happen in real-life?

dolson

If I had a child and we were in a store when it was being robbed, I would tell that robber, NO WAY JOSE!!! You come back after 9pm when Johnny is asleep at home. None of this burglary business during daylight! What kind of criminal do you think you are? It's one thing if you're gonna steal at gunpoint, but at 5pm in the afternoon? Have some common decency, man!

Charl3z523

Lmao @dolson

SKSith

I agree with dolson, there should be a law against robbing stores before 9pm

LsTr Of SmG

"Even though the scene always ends the same way."

It doesn't, it can end two different ways actually.

http://heavyrain.wikia.com/wiki/Hassan's_Shop

Kalmah

Kids SHOULD play that scene. Maybe afterwards, if my son and I are in a situation where we are in the back of a convenient store robbery, my son would understand the scenario and take initiative to grabbing a bottle as quietly as possible and bashing it over the thief's head, thus saving the day and acquiring a trophy... in real life, of course.

lewness

A detective trying to stop a store robbery instead of cowering into a corner?

JESUS NO!!!

HeilHiggie

Heavy Rain:Game of the year.