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BioWare's Casey Hudson rationalizes day-one DLC photo

Day-one downloadable content is an oft-talked about topic. It's simultaneously great, especially when free, but a pain since console hard drive sizes aren't where they need to be. Yet one part of the discussion rarely seems to get brought up: why developers don't just slap that content on the disc and call it a day.

Talking with Ars Technica, Mass Effect 2 project director Casey Hudson explained -- in easy-to-understand terms -- the reasoning behind this choice. Three cheers for logic! "What goes out on disc, it takes about 12 weeks to debug and certify and get into the trucks to go out into stores."

"That gives us a period of 8 to 12 weeks where we can make content, but we can't put it onto the disc because it's already out there. But we can insert it digitally, day one."

Compare that to the amount of time it takes for a finished add-on pack to leave Microsoft after certification and become playable for us gamers, which Casey says is "down to a matter of two or three weeks -- it makes a big difference."

And that's the story of how Zaeed was born. It makes perfect sense now, but honestly, a lot of people don't take the time to think these things all the way through.

Day one content: Bioware explains why it's sometimes legit [Ars Technica]








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47 comments | showing # 1 to 47
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StingingVelvet's Avatar - Comment posted on 03/18/2010 03:04
StingingVelvet
The simple fact is a lot of consumers don't care. We want the game we just paid $60 for to feel complete, to feel whole, and day one DLC detracts from that.

Also in many cases like ME2 it is a tactic to avoid resale and piracy, nothing more, and acting like it is a customer reward is silly. It's a non-customer non-reward... or something.
T-rav's Avatar - Comment posted on 03/18/2010 03:10
T-rav
It's not day-one DLC that bothers me so much as DLC that is already on the disc. That is the very definition of shady business practice in the industry. And a load of bollocks.
Jarmel's Avatar - Comment posted on 03/18/2010 03:32
Jarmel
Yea there is no excuse for on the disk DLC but the way Bioware has handled it has been fantastic so far(atleast with ME2).
El-Sveppi's Avatar - Comment posted on 03/18/2010 04:18
El-Sveppi
As long as it's not already on the disc and was created after the disc went into production then it's okay in my book.
Knight Templar's Avatar - Comment posted on 03/18/2010 04:21
Knight Templar
Bioware respects their fans and won't charge you for an unlock code, so I never though this was untoward coming from them.

But I've known the rational behind the decision for a long time, it was very well talked over at the escapist back when Dragon Age came out.
StingingVelvet's Avatar - Comment posted on 03/18/2010 04:31
StingingVelvet
Why are people acting like Bioware are saints after Dragon's Age had day one DLC you had to pay for with an in-game advertisement?

That is bullshit, plain and simple.
Sexualchocolate's Avatar - Comment posted on 03/18/2010 04:34
Sexualchocolate
I have no problem with day one DLC, so long as it's free.

I even think it's a fucking brilliant idea to put out DLC that is free to people who bought a game new and needs to be paid for by pre-owned buyers.

Pre-owned sales are money down the drain for devs, and to give us a reason to buy new, or to make the new version WORTH what it costs over a pre-owned copy is exactly what the industry needs to do.

I say give every new purchase free DLC worth £10, then until the game is down to less than £30 pre-owned it's always going to be best to buy it new.

Or like I've donw with Dragon Age: Oranges, rent it on launch day, pinch the DLC codes out of it, and then buy it pre-owned a few months later. teehee.
kylamity's Avatar - Comment posted on 03/18/2010 04:51
kylamity
The more free DLC the better.
Chronic Logic's Avatar - Comment posted on 03/18/2010 05:25
Chronic Logic
I don't get why people bitch about DLC, whether it's free or not or before or after game launch.
SullyE's Avatar - Comment posted on 03/18/2010 05:48
SullyE
I've been telling this for people for ages. They don't listen. It sucks. Look at Shale, originally created to be in the game, but then cut, and then the game was delayed a full year, so they decided to add Shale as motivation for people to support the developer.

StingingVelvet, you didn't read the article, did you?

It's not that consumers don't care, it's that they're idiots who seem to believe the company is greedy and refuses to include content in the games. If I, the developer, have finished a game, and find myself with three months before the game comes out, I might just create some free bonus content for my customers (most people complaining about Day One DLC would have to be people purchasing used copies, since anyone buying a new copy gets the Day One DLC absolutely free with the game, so they aren't even my customers, since as a dev, I'm not getting anything from them when they buy used).

Since Day One DLC comes free with the game, (Warden's Peak DLC was a result of the game being delayed and was originally going to come out months after release, and I guess people had a reason to hate it, but why on earth wouldn't anyone want to buy the DDE edition of Dragon Age and have it to begin with?), customers usually ARE getting their money's worth, unless they get it used.

If the DLC haters had their way, we'd either never see the content added in DLC, since most of it's created after the fact, or games would be delayed a long time while all that content was developed and added to the game, and after the game comes out, there'd be little reason to replay it aside from absolute excellence, since nothing new would be added as time went on.
Sir Legendhead's Avatar - Comment posted on 03/18/2010 05:55
Sir Legendhead
Wait, isn't Casey Hudson that man with the studly voice from the pre-release videos?

I think y'all be hatin'.
Sir Legendhead's Avatar - Comment posted on 03/18/2010 06:23
Sir Legendhead
@ Solgrim - Good points. Also, if people can't afford to play, they don't deserve to.
Lugtor's Avatar - Comment posted on 03/18/2010 06:27
Lugtor
I only bitch over DLC because they are ludicrously overprized.
Now i got myself Dragon Age Awakening for ~17€. Its supposed to have arround 20h of gameplay and several new features. If they now come arround the corner with DLC from 10€-15€ offering 2-3h of gameplay or just a few maps. Well I think you can get my point.
StingingVelvet's Avatar - Comment posted on 03/18/2010 06:39
StingingVelvet
@ SullyE

Of course I read it, nothing it or you say goes against my point, which is that I would rather have the complete game on the disc I just bought than have to download DLC on day one, paid for or not.

On PC at least I know I can get that DLC working someday no matter what, but I would think console gamers would dislike the idea of DLC content at launch since one day you might no longer have access to it. Look at the original Xbox Live, it's going down soon and all that DLC goes with it.

Basically I am a strong supporter of actually owning a game, owning a complete copy of a game. When I pay my $50 and get home I want that disc to contain everything, not most of it.
The Silent Protagonist's Avatar - Comment posted on 03/18/2010 06:50
The Silent Protagonist
I love how people let Bioware pull the wool over their eyes. Thanks for taking more power out of our hands as consumers by buying into this rubbish, guys. You don't see the problem because you have a hard-on for Bioware and that's what they want.

The real reason is EA's reason, which was Bioware's original rationale for this - They don't like consumer choice. They don't like being undercut by the consumer and so they shame the consumer into buying new to get "free" content by withholding it.

They also say its to curb piracy, but that's total bullshit.

And Day One DLC is not expansion content, its shit that should have been in the game. If Bioware does this to get games out earlier and avoid the foibles of Sony and MS assurance processes, they can kindly bow out of console development and pander to the wants and needs of the diminishing PC gaming community. The big three have these processes in place for a reason.

Return to Ostagar - if anything - is proof they should go through this process and forgo Day One DLC anyway. That content was pay-for only and on its first day, it has some serious problems. They had to take it down for two weeks just to fix it, but they thought it was ready. There's no good excuse for that.

I am just sick and tired of seeing content that used to be STANDARD in games getting pulled out and withheld. Now I'm tired of getting treated like a petty crook for buying used when I've not pirated games.

If developers really have a problem with used, then they need to admit there's a problem with the revenue that retailers are getting. They barely get anything for moving those consoles new and a pittance for selling games new.

It doesn't pay the bills, apparently, so they turn to used sales, which is better for them and the consumer alike.

If you don't want your retailers and customers competing with and undercutting you, then give them both a better deal. Give the retailer a nicer slice and stop selling your games for $60 without full content. I can pay half that and get full DS and PSP games brand new - why in the age of HD am I getting smaller games than I'm getting on handhelds?.
Ronsauce's Avatar - Comment posted on 03/18/2010 06:51
Ronsauce
"It doesn't bother me at all to have day one content or on-disc content that is charged for. Games are expensive as hell to make, and if it's a game I love, I have no problem with paying for more content. We are lucky that we can get the base game for 60 bucks. We have been buying games around that price for over 20 years now. "
That is a disgusting amount of consumer complacency right there.
Pinhead's Avatar - Comment posted on 03/18/2010 07:18
Pinhead
That's all fine and well, but it does require the player to own a HDD. Not to mention adequate free space. Early adopters like myself, still have that 20 gig drive, and it's definitely been sweating profusely after the DLC bonanze this console generation has been subjected to.
The Silent Protagonist's Avatar - Comment posted on 03/18/2010 07:21
The Silent Protagonist
Gamers just don't have backbones anymore.

Hell, MW2 proved that. No dedicated servers, loads of problems and hey, people are still willing to eat that shit up with a spoon an declare it the best thing ever.

All our "boycotters" of MW or even something as silly as the FFXIII boycotters still broke down and bought the games anyway. They so desperately want to be on the same page as other gamers that they'll put up with anything. They don't have the stones to back up their beliefs by not spending the money.
Stahlbrand's Avatar - Comment posted on 03/18/2010 07:23
Stahlbrand
This makes sense, but I don't even thing it needs to be rationalized - if day one DLC tied to a unique original purpose keeps some cash out of the re-sellers hands and going to the people who made the game, I'm happy to see it.

If the choice is between making a retailer rich, and making the creatives rich, it is an easy choice for me.

I expect this trend to develop over the next few years to the point where you get a unique code with the game, it associates with your gametag/PSNID, and otherwise the disc is valueless for resale/duplication. If retail is still a factor.
Stahlbrand's Avatar - Comment posted on 03/18/2010 07:33
Stahlbrand
Let me just add something to clarify my position: F#ck the re-sale market for videogames.

I have never sold a game used, never intend to. I bought some used games when I was an un/under-employed student, but now that I have a steady paycheque I wouldn't do it again.

EB/Gamestop et al. are pawnshops, making money hand-over-fist by re-selling games they originally retailed (netting a percent of the price in markup) for nearly the original price.

Here is an anecdote: after watching Canadian Olympic hockey I decided I might pick up NHL 10 after playing the demo, and I went to EB. They had the game new for 64.99, and USED for 59.99! How bloody ballsy of them! And this is the case with alot of their used stock - a $5 discount off the original retail markup price for a used game, of which they pocket the entire sales value. F#ck that, and f#ck them. Greedy leaches.

Buy new, support the industry, rather than the pawnshop system.
UltorOscariot's Avatar - Comment posted on 03/18/2010 07:34
UltorOscariot
The Silent Protagonist,
Why do you insist on carrying on like Bioware ran over your dog?

You are singling them out. I didn't see any of your righteous indignation on the story about the Sinclair Solutions pack for Bioshock 2 actually being on the disc already. Or when Ubisoft announced DLC what was blatantly planned for the game to the point where it was just shaded out of the chapter selection screen in the original game from release.

Where were your "consumer choice" rants when Ubisoft decided PC users of AC 2 can't choose not to have an active internet connection if they actually bought it?

And don't pretend Bioware is the only company that has buggy DLC launches. Any one who downloaded Fallout 3's "The Pitt" on the first day was met with an unplayable horror.

Your "consumer choice" rhetoric is transparent and weak. Consumers still have choice. You can support the people who made the game and sometimes get free shit, or you can save five dollars and support Gamestop instead.

Your incessant, inconsistent bitching because you can't have your cake and eat it too makes you look nothing more than a Bioware troll.
slayer the player's Avatar - Comment posted on 03/18/2010 07:54
slayer the player
I still don't see how anyone can say that a game with dlc is incomplete. Whats wrong with supporting a game after release? Thats like not seeing a movie in theaters because it doesn't have deleted scenes and directors comentary.
Elzam's Avatar - Comment posted on 03/18/2010 08:07
Elzam
In a specific examine pertinent to Bioware (Dragon Age), looking back I can see content such as Shale being nonessential to the game. Sure there were a few unique speech-points in different areas when you carried him around, but every character had those "let me say what I think" moments. His acquisition quest felt like a DLC to me and subsequent loyalty quest was appreciated, but certainly not needed to make the game "complete." I can certainly imagine ME2 without Zaeed as well.

The only thing I'll rally against is when people bought the $10+ extra edition of Dragon Age in order to get what they thought was all the DLC, only to be greeted in-game with someone asking them to purchase Warden's Keep. From what I understand that's been corrected (or I may just have misunderstood the whole problem), but seemed a bit off.
tohdom's Avatar - Comment posted on 03/18/2010 08:43
tohdom
I hate DLC. if i know that they coming - it makes me NOT wanting to play the game until the game is "full". I hate waiting but i hate to play with unfinished product also. They should focus on bug-fixing and release a patch day one - not a DLC. Or they could start to work on the new big project or major add-on.
SilversunFrenzy's Avatar - Comment posted on 03/18/2010 08:52
SilversunFrenzy
Oh well that's not fair to say. It's not like "people don't take the time to think these things all the way through". I personally had no idea how the process for such things worked, so even if I had cared enough to think about the situation, this reason never would have popped into my head.

Still, it's pretty neat.
Kris S's Avatar - Comment posted on 03/18/2010 08:53
Kris S
Are some people moaning about not getting monies worth on Dragon Age because of DLC? You are talking about the Dragon Age that gives you at least 60 hours per character without any DLC yeah? Yeah you right that is shit value for money, damn you Bioware, damn you!
slayer the player's Avatar - Comment posted on 03/18/2010 09:01
slayer the player
You know what? patches don't come on the disk, therefor I do not want patchs because it is not on the disk. If your game is unplayable I would rather not play it than you fix it and be able to. Wait that last sentence almost made too much sense.
kevinski's Avatar - Comment posted on 03/18/2010 09:36
kevinski
@slayer the player

The last sentence DOES make sense. I'd like to put a game into my Xbox 360 without it requiring an update. Don't get me wrong: I love my Xbox 360, but I wish developers would stop half-assing their games.
D Chap's Avatar - Comment posted on 03/18/2010 09:36
D Chap
"That gives us a period of 8 to 12 weeks where we can make content, but we can't put it onto the disc because it's already out there. But we can insert it digitally, day one."

I feel like people are missing this point. I also feel like those people think that developers can add content to the disc the day before its released. Like my friend says after I say "Just finished work on (some game) today" and he says- "cool did you get a copy?" and I'm like >_<

I love how people are either pissed because no DLC is offered or pissed because DLC IS offered day one at the expense of 12 additional weeks of developer crunch time. Devs work their fucking asses off to bring you this content and on Day 1- FOR FREE!

There's no pleasing you fuckers.
Occams electric toothbrush's Avatar - Comment posted on 03/18/2010 10:16
Occams electric toothbrush
Oh my. As much as I loathed having to acquire the Cerberus Network because I gamefly'd Mass Effect 2 and was codeless, I can understand the reasoning. Like all obstacles in life, I got around it and am happy to see the DLC that's coming down the pipeline.

Think people have a gut reaction to stuff like that and it's hard to let go of that feeling and see the bigger picture.

But what do I know, I'm just one sexy man.
Chris Carter's Avatar - Comment posted on 03/18/2010 10:18
Chris Carter
They could just delay the game to you know...ship the game finished. It's not like they don't know 12 weeks ahead of time before they declare it gold that Zaeed is somehow in the pipeline.

My two cents.
CaptNink's Avatar - Comment posted on 03/18/2010 10:29
CaptNink
"They could just delay the game to you know...ship the game finished."

Every day that a game is delayed costs the company money.
Chris Carter's Avatar - Comment posted on 03/18/2010 10:42
Chris Carter
@CaptNink
Remember the gold old days, when we were shipped a finished product, and game developers kept on chugging regardless? :p

Nostalgia goggles I suppose.
slayer the player's Avatar - Comment posted on 03/18/2010 10:42
slayer the player
@Magnalon
Except this was going to happen one way or another because its owned by EA, and Zaeed wasn't even out on xbox day one, so ME2 should have been delayed 3 months so he could be in it? And then he would need to be fleshed out to make sense in the main game so add a month or two, and now Firewalker and Kasumi are going gold so add another three months and now ME2 is a holiday release title, thats what you would have perfered?
Chris Carter's Avatar - Comment posted on 03/18/2010 10:50
Chris Carter
@Slayer
Nope. Just the day one content.

Somehow every Eastern game developer is able to do it (even with simultaneous global release dates) - Bayonetta for example shipped 100% with everything it needed. Mikami specifically said he delayed the game so they wouldn't have to do exactly what Bioware did - add in day one DLC in any form, and ship us the complete game. What about the poor souls who don't have internet readily available to get the content (a surprisingly high amount)?

Is Bioware Satan for doing this? Hell no; they're like my favorite developer. But what Mikami did should count for something, eh?
slayer the player's Avatar - Comment posted on 03/18/2010 11:04
slayer the player
@Manglon
Its not so much what Bioware did, as it is what EA required them to do. It's this little thing called project ten dollar, and day one dlc was going to happen no matter what. Delaying a game to include everything you can at launch is great, I just think rewarding new purchacers is great to.

People try to say it hurts consumer choice but it's just an incintive to people who buy new, it would be like getting upset that you bought a used car but a new car comes with a warranty. Just because a new car has a warranty doesn't mean you don't have the option to buy a used car. You know what, you can probably buy a warranty for your used car too.
True Axiom's Avatar - Comment posted on 03/18/2010 11:31
True Axiom
Yeah, I don't think anyone except idiots were upset about day one free DLC. Heck, I'd take free "DLC" on the disc, too. Basically, if it's free DLC (quotes or otherwise), and isn't much more than a minor inconvenience before starting to play the game, it's okay.

Basically, if I pay 50/60$ for a game, I am willing to put up with a minor, unobtrusive inconvenience to make it better so the developers don't go out of business, because I like the developers. I 50/60$ like them. And I can, surprisingly, connect to the internet, and download a fairly small file. What I don't want is obtrusive software installed on my computer, or being at the whims of people knocking servers offline. I want to play my game, once I've started to.
Chris Carter's Avatar - Comment posted on 03/18/2010 12:19
Chris Carter
@Slayer
They could have initiated project 10 dollar for Cerberus, and just had later date non-day one DLC.

Very easy solution.

I actually LOVE project ten dollar, but project ten dollar does not equal "automatic day one DLC".
Br0th3rGr1mm's Avatar - Comment posted on 03/18/2010 13:03
Br0th3rGr1mm
I'd be more impressed by any company stating the real reason behind Day 1 DLC. It's a possitive method of discouraging used game sales. I fully support this reasoning.

My main question is if they actually ship the game for disc burn without ever testing if the Day 1 DLC will install and work properly? Obviously if it hasn't been developed yet, the answer is yes....pretty big risk, if you ask me.
Arttemis's Avatar - Comment posted on 03/18/2010 13:04
Arttemis
I really don't have any problem with day-1 DLC, so long as it's FREE. This is content that was created with their production budget, so it should be included with the already-inflated retail price of $60. Because of that, it should already be on the disc, but if this is the method that publishers feel best convinces customers to purchase new, then I'm not too upset.

Day-1 DLC that's charged for is ridiculous. It is literally content created with funds from their initial budget specifically to charge additionally for. There's no justification for charging for what is essentially a fragmented game.
Judas's Avatar - Comment posted on 03/18/2010 13:06
Judas
Day 1 content should be free. When its not, it feels like corporate greed to gamers. Companies will not be able to alter the perception that we feel when content is handled this way.
slayer the player's Avatar - Comment posted on 03/18/2010 13:35
slayer the player
@Magnalon
I'm pretty sure it does but I could be wrong, I dont remeber what Bad Company 2 got, maybe it was just early acces to game modes or something so I guess you are right. But in the case of Dragon Age Shale was ment to be day 1 dlc, and was. However Warden's Keep was released day one because the game was delayed and it was ready to go.
StingingVelvet's Avatar - Comment posted on 03/18/2010 15:24
StingingVelvet
# Brlito

I love how you assume $7.99 is a hardship for me because I dislike the idea of day-one pay-to-play DLC. It can't be that I am against it on principle, oh no, I must be broke.

And I am not worried about my Xbox DLC, if you read my post you would see that I play on PC, my point was that all these people buying DLC and games on Xbox Live which are DRM protected have no idea how long those purchases will remain viable, meaning your $60 purchase could be forever neutered at some point. Now, I don't know about backing console stuff up, that is news to me, but even if you do so the DRM-ed content will not work unless connected to Live in many situations, which one day might not be possible as we see with the original Xbox.

Almost the entirety of posts in this thread seem to think Bioware is more important than consumer rights, which is just sad to me. I should not have to activate my game online with their service to receive the entirety of my $50 purchase, it should be right there on the disc I bought, PERIOD. I don't care about resale, about piracy, about anything else than my money getting me the entire game to play and not play when I want to, to sell one day if for some reason I want to, etc. etc. etc..

Consumers are more important.
TheGregsaw's Avatar - Comment posted on 03/18/2010 15:33
TheGregsaw
Zaeed was free! Why complain about FREE CONTENT?
slayer the player's Avatar - Comment posted on 03/18/2010 16:24
slayer the player
If you are playing on pc than you save $10 and have no right to complain about a $15 valued free dlc. And besides that what are you buying used on pc?
StingingVelvet's Avatar - Comment posted on 03/18/2010 17:29
StingingVelvet
@ slayer the player

It is not the money, it is the having a completely owned product principle.

And yes, PC games can be bought used, why not? DRM-free games anyway, which ME2 is.
SullyE's Avatar - Comment posted on 03/18/2010 23:25
SullyE
@StingingVelvet

"Of course I read it, nothing it or you say goes against my point, which is that I would rather have the complete game on the disc I just bought than have to download DLC on day one, paid for or not."

I guess your opinion is okay. I mean, me, I'm going to buy whatever DLC Bioware puts out or anything. I don't mind that they keep me interested in the game by occasionally releasing new content after release; hell, it's better than getting nothing for another two years while a sequel is developed.

If you want the complete game on disc, just wait for the usually inevitable GOTY edition that includes everything.
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