It seems like SWTOR's instances are perfect for this. You can have level 50 content, even back on a level 10 planet. They sort of do this now, but not randomized repeating encounters. I know it might be hard to do with full voiceovers, but surely there is a way. They already recycle player character responses. It'll keep people busy for a good while.
Then hold a real convention and take peoples money, and get more feedback. Or just send a comprehensive survey to all the players, with a video explaining why certain changes and things are implemented, with promise of a reward for completing the survey. Or even better, hold a web conference with a chat room that only subscribers can enter, with a live feed from the devs.
The data from any of those thing would be no different then making guild invites to a fireside chat because I bet with a certain level of reasonable doubt that these guilds are home to the same bunch of cretins that tend to stalk the games forums bitching and complaining endlessly about every possible thing, then have the werewolf nards to demand their money back. Sure, BioWare has to sift through a lot of BS to get anything out of taking the forums to heart, but honestly these are the same exact people they're dealing with, and I don't think being unmasked is going to make those people and less dickish or entitled.
Either way, this game is no where near the level that a game like EVE is on, nor is the majority of its fanbase. I don't think they're going to get much out of this at all since pretty much every TOR player I've ever talked to, no matter how many other MMO's they claim to have played in the past that were "Not just WoW", all have zero clue about how the business and politics of MMO's work in the slightest.
Hell, I haven't had a half way intelligent conversation with any player in this game yet, because everyone's either not speaking at all because the majority of the game isn't asking them to, or they're too busy thinking out loud in general about (true story) whether you should be using chloroform or gasoline to knock out that Twi'lek chick who gives you your payments when you work for Nem'ro the Hutt as a Bounty Hunter.
What's wrong, didn't get invited?

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