Beware, obese Americans: Wii Fit US campaign will be "biggest in history"

The general consumer never even saw the Wii coming. They were all sucked in by the clean white gleam of Nintendo's Wii and those irresistible little Wiimotes with nary a breath of warning. Even if they hadn't played a video game since the days of Ms. Pac-Man, they suddenly found themselves reliving some glimmer of those days in their own living room, laughing aloud, calling their parents in to come join them, experiencing the pleasure of sharing a family activity.

Wii Fit is next on the horizon of Nintendo's grand plan, and it's aimed directly at the very consumer I speak of above -- call it gaming that isn't quite gaming, if you will. Regardless of what Nintendo's long time fans think about Wii Fit, this peripheral is primed to be a huge hit: in fact, analyst Michael Pachter recently divulged that per Nintendo of America, the US Wii Fit launch will be supported by "the biggest marketing campaign in history."

Wow -- even if you were unconvinced when Wii Fit was announced, you may magically be convinced soon enough, even if you had no intention of buying the thing. Hell, I may even end up with one, because if Nintendo can rock anything, it's producing irresistible marketing. I still close my DS after gaming and admire its glowy smoothness once in a while.

While Pachter couldn't confirm for sure, he did advise that WedBush believes it is more likely that Nintendo will market the product heavily through retailers like Wal-Mart and Target, who "notoriously attract couch potatoes." Wow again. Is Nintendo intentionally marketing to fat people? I can see why, but I can't help but wonder what Wii Fit has up its sleeve that will motivate the lazy.

[Via Aussie-Nintendo -- thanks, Jonathan]