The general consumer never even saw the Wii coming. They were all sucked in by the clean white gleam of Nintendo's Wii and those irresistible little Wiimotes with nary a breath of warning. Even if they hadn't played a video game since the days of Ms. Pac-Man, they suddenly found themselves reliving some glimmer of those days in their own living room, laughing aloud, calling their parents in to come join them, experiencing the pleasure of sharing a family activity.
Wii Fit is next on the horizon of Nintendo's grand plan, and it's aimed directly at the very consumer I speak of above -- call it gaming that isn't quite gaming, if you will. Regardless of what Nintendo's long time fans think about Wii Fit, this peripheral is primed to be a huge hit: in fact, analyst Michael Pachter recently divulged that per Nintendo of America, the US Wii Fit launch will be supported by "the biggest marketing campaign in history."
Wow -- even if you were unconvinced when Wii Fit was announced, you may magically be convinced soon enough, even if you had no intention of buying the thing. Hell, I may even end up with one, because if Nintendo can rock anything, it's producing irresistible marketing. I still close my DS after gaming and admire its glowy smoothness once in a while.
While Pachter couldn't confirm for sure, he did advise that WedBush believes it is more likely that Nintendo will market the product heavily through retailers like Wal-Mart and Target, who "notoriously attract couch potatoes." Wow again. Is Nintendo intentionally marketing to fat people? I can see why, but I can't help but wonder what Wii Fit has up its sleeve that will motivate the lazy.
[Via Aussie-Nintendo -- thanks, Jonathan]
Contest:
2:41 PM on 03.21.2008
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Not to make money off licensing 3rd party games but to sell gimmicky hardware
far surpassing those of Bandai or LeapFrog even.
gimmie!
i want a boogie board for my wii ;_;
NEVER!!!
We should all know by now from previous reports that Wii Fit isn't actually very good exercise at all. But Nintendo is going to sell it like it is, and the Wal-Mart crowd will buy it because they'll readily believe it will make their beer bellies just melt right off in one session.
Personally, I'll stick with my gym membership and eating healthy instead.
Fixed.
=(
You not sitting, your standing!
But really... This isn't gonna help lose weight.
Go play DDR or something.
Fuck exercise for the win!
"Use the wiimote like a lipo vac!" - Susan, MI
"Mom used the Nunchuk to do a tummy tuck!" - Brian, PA
What makes Wii Fit interesting is that you can plan a regime of regular exercise, and save all the data and your progress/or lack there of onto Wii. When the avearage person begins to see results onscreen, it will encourage them to keep going, something no exercise video or dvd can do.
Its all very well saying you'll go to the gym, but trust me, I used to go to a gym and they make exercise freaking boring (apart from the perks of checking out hot sweaty females).
Damn, you know something? If Ubisoft hook up their upcoming DS Pedometer to Wii Fit, both could sell lots and prove interesting.
Wii Fit, from Nintendo. E for Everyone!
What makes them thinking that stepping up on a white platform will make people lose weight? It wont. Hell walking to the fridge will make me lose more weight than this will. Not to mention you don't need this to do pushups or jumping jacks like everyone else already does.