With viral marketing, regular marketing, internet marketing and marketing you don't even know about, the advertising world is a complicated place and game companies need to be at the top of their games in order to catch our attention -- or they can just be really funny. Every year the MI6 Awards honor those gaming companies that pulled off this stunning feat and this year Blizzard, who won for World of Warcraft: Wrath of the Lich King, and Bethesda, who won for Fallout 3, took home plenty of ice, which is what I assume they give out as these things.
Blizzard took home Gold for the Outstanding Overall Marketing Campaign, with Bethesda picking up Silver. However, Bethesda was really the big winner for the night with nine awards for Fallout 3, including Standout Print Campaign for its "DC Metro Takeover" (check it out here at this totally awesome cblog), Sharpest Pen Award for its "Vault Dweller's Survival Guide" booklet, and three awards for its E3 trailer. Other winners include Guitar Hero: World Tour for Most Effective Viral Marketing/Promotion and the Don't You Wish You Thought Of This award going to the Rayman Raving Rabbids Ringtone Creator. You can check out the full list here, but reading about good ads is boring; watching them is awesome. Hit the jump.
Gold Winners
Most Effective Viral Marketing/Promotion EndWar Parrot Video Eyestorm Productions
Outstanding TV or Theatrical Ad Fable II “Destiny” Microsoft Xbox
Matthew Razak is Destructoid's Associate editor and co-founder of film site Flixist. He began as community member "cowzilla" and was since sequestered to write brainy features material. He lives in Los Angeles with his beautiful wife.
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that last video made me chuckle. I also liked the Fallout teaser, it's very well put together and almost made me excited for the game. however hell will have to freeze over until I let an open-world RPG get me excited...
No "GOTY" award for Bethesda's marketing team? I mean, if it wasnt for their prowess, nobody would have awarded Fallout 3 the preemptive goty's they got after those preview with cake and goodies.
Also, travesty that they got "sharpest pen" for the survival guide, it was basically the old manual for Fallout 1 with drawings of the game's monsters.
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11:00 AM on 04.11.2009
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I loved the parrot viral ad.
Also, travesty that they got "sharpest pen" for the survival guide, it was basically the old manual for Fallout 1 with drawings of the game's monsters.