hot  /  reviews  /  videos  /  cblogs  /  qposts

Bethesda and Blizzard know how to sell you stuff

11:00 AM on 04.11.2009 // Matthew Razak

With viral marketing, regular marketing, internet marketing and marketing you don't even know about, the advertising world is a complicated place and game companies need to be at the top of their games in order to catch our attention -- or they can just be really funny. Every year the MI6 Awards honor those gaming companies that pulled off this stunning feat and this year Blizzard, who won for World of Warcraft: Wrath of the Lich King, and Bethesda, who won for Fallout 3, took home plenty of ice, which is what I assume they give out as these things.

Blizzard took home Gold for the Outstanding Overall Marketing Campaign, with Bethesda picking up Silver. However, Bethesda was really the big winner for the night with nine awards for Fallout 3, including Standout Print Campaign for its "DC Metro Takeover" (check it out here at this totally awesome cblog), Sharpest Pen Award for its "Vault Dweller's Survival Guide" booklet, and three awards for its E3 trailer. Other winners include Guitar Hero: World Tour for Most Effective Viral Marketing/Promotion and the Don't You Wish You Thought Of This award going to the Rayman Raving Rabbids Ringtone Creator. You can check out the full list here, but reading about good ads is boring; watching them is awesome. Hit the jump.

Gold Winners

Most Effective Viral Marketing/Promotion
EndWar Parrot Video
Eyestorm Productions

Outstanding TV or Theatrical Ad
Fable II “Destiny”
Microsoft Xbox

Sharpest Eye Award—Best Directing
Fallout 3 Teaser Trailer
Bethesda Softworks

Most Effective Viral Marketing/Promotion
Bike Hero
Droga5

This didn't win anything but it should have

 



Matthew Razak, Contributor
 Follow Blog + disclosure Tips
Monday reviews aren't on Monday. It's old school, trust me. OK, so I've been and editor for a while now. I probably should fill this part in a bit more fully. I've been here a while. In most a... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

OrochiLeona avatarOrochiLeona
So there's a chance more MKX characters are being revealed today. Now, I'm not saying you *should* cross your fingers and say a prayer for me to get my waifu Sindel just, y'know, it would be monstrous of you to make me cry with your lack of love & support
StriderHoang avatarStriderHoang
Just so you know, I've been a Huge subscriber for a few years but I thought I had until the end of September to cancel it. So I've opened an inquiry for the refund, which is on tinypass' end of things by the way.
techsupport avatartechsupport
I once posted that Total Recall was the best movie ever made. I would like to make note that Starship Troopers is a close second. Carry on.
Mike Martin avatarMike Martin
I put too many peppers in my sausage and potatoes. My asshole is on fire. I want to cry when I wipe. But it was good.
OverlordZetta avatarOverlordZetta
One glorious Japanese twitter user made a custom LBX of one of my favorite Kamen Riders: [img]http://i.imgur.com/yp1oraHm.jpg[/img] It's like getting peanut butter in chocolate but with small robots and spandex banana men!
SeymourDuncan17 avatarSeymourDuncan17
I feel terrible for not reading most of you beautiful people's blogs. Let's just say my passion is writing, not reading :s
techsupport avatartechsupport
People can debate GOTY all they want, but the real question is: D-Horse or Roach?
Mr Knives avatarMr Knives
I'm dragging myself away from my PS4 long enough to say that MGS V is pretty darn awesome so far.
Myles Cox avatarMyles Cox
Down with that PAX Pox. Auhhhghghghhhh
Shinta avatarShinta
MGSV: Sneaking into a heavily guarded Russian military base in Afghanistan at night, slashing throats while listening to this. [youtube]https://youtu.be/-hWZqllm3mQ[/youtube] Comes off like a perfectly planned scene in a Scorsese movie or something.
Pixie The Fairy avatarPixie The Fairy
Tortilla chips: The only food I know and love to betray me by deciding to flip to a bad angle and stab me in the gums.
IDrawOnTape avatarIDrawOnTape
I'm ok with Namco shutting down Soul Calibur: Lost Souls, as long as they keep Ace Combat:Infinity running. Love that game and just hit 3 million credits.
ScreamAid avatarScreamAid
Holy fuck I feel new again. I've been on hiatus for a while and haven't been up to writing. I might just jump back into things after I relearn things here. Does anyone even remember me? Like damn it's been a while.
Jed Whitaker avatarJed Whitaker
In MGS5: The Phantom Pain, Solid Snake dies from lung cancer from all those years of smoking. #FakeSpoilers
RadicalYoseph avatarRadicalYoseph
[youtube]http://youtu.be/FDSHslyrxkM[/youtube] If you don't know the truth, you don't know the score. The end is coming near. MAJOR SPOILERS!
Paul S avatarPaul S
Wow, it's really easy to get people upset over video games.
wutangclam avatarwutangclam
I hope MGS V is living up to everyone's expectations. I can't get enough.
Barry Kelly avatarBarry Kelly
I dislike the idea of intentionally reinforcing the notions that either race or gender are character traits, and those that don't match your own are completely unrelatable.
Shinta avatarShinta
Who's your favorite female black writer on Destructoid's staff? Post a comment below with your votes.
Dr Mel avatarDr Mel
I'm ok if someone chooses a character's ethnicity in a story with the intent of being more representative, as long as the story is good. And if even SOME people feel like it helps them relate, then good! Don't bother me none.
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -