The above is a rather amusing spoof of Halo 3's "Believe" ad campaign, using Viva Piñata figurines in place of humanity's last stand. As someone with a fondness for Rare's candy-stuffed animal shenanigans, this certainly raised a smirk from me.
Rare really should adopt this as the Trouble In Paradise commercial. It worked for Halo 3.
[Thanks, Power Glove]