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Can it be true? A Platinum Games title with some marketing weight behind it? Sega is giving Bayonetta the AAA treatment in preparation for its launch on January 8, going so far as to sponsor UFC matches with the game. In addition to tying Bayonetta to a rather popular sport, Sega's also produced this snazzy new commercial. 

With it being one of my most anticipated games of 2010, I'm glad Sega is putting some cash behind the promotion of this game. Whether the marketing works or not remains to be seen, but I'd say this thing has a good chance of shifting a decent amount of copies. It certainly deserves to!








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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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44 comments | showing # 1 to 44
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Harris Hatsworth's Avatar - Comment posted on 12/27/2009 00:13
Harris Hatsworth
Just played the demo today. Day 1 purchase. Sexy Devil May Cry is something I want to own.
Shin Oni's Avatar - Comment posted on 12/27/2009 00:14
Shin Oni
that commercial's whack. Compared to like...the DMC commercials, that shit doesn't show enough eye candy. trying to compare it to the japanese commercials is like...not even worth it.

still, day 1 purchase still. Just hurry the fuck up. Also I thought it was the 5th it dropped?
Dreamsower's Avatar - Comment posted on 12/27/2009 00:17
Dreamsower
Nice call of La Roux for the music, cool teaser. I can't believe it is already coming out so soon, my how time passes.
RenegadePanda's Avatar - Comment posted on 12/27/2009 00:18
RenegadePanda
Tried to get it early since a Best Buy broke street here, but it seems they put a stop to that. No store around here had it, so I guess I'll have to wait til the 8th. I have a gift card waiting that very well may be a copy of Bayonetta in a week.

Wait, how is it launching on a Friday? This confuses me.
Kraid's Avatar - Comment posted on 12/27/2009 00:24
Kraid
I can't wait!!!!

also , That commercial was just perfect, suprisingly classy and well thought out.
Baleur's Avatar - Comment posted on 12/27/2009 00:25
Baleur
Great ad, but its still fucking ridiculous that we have to watch 30sec of fucking honda ads on this site, before we get to watch another 30sec of game ads...

Why are we watching commercials to be able to watch game commercials?
Excel-2011's Avatar - Comment posted on 12/27/2009 00:40
Excel-2011
@Baleur:
It's that or pay to see them.

Or just find it on YouTube or something.
HEL105's Avatar - Comment posted on 12/27/2009 00:51
HEL105
The demo was great, this is a day one purchase for me, too.
ThunderHeartXI's Avatar - Comment posted on 12/27/2009 01:00
ThunderHeartXI
It's coming out on the 8th in Europe, still on track for the 5th here. I'm really glad that a game as fucking wacky and purely Japanese as Bayonetta is getting a lot of promotional weight behind it. This needs to be kept up.
Camiwaits's Avatar - Comment posted on 12/27/2009 01:37
Camiwaits
Meh.
RogueEpidemic's Avatar - Comment posted on 12/27/2009 01:45
RogueEpidemic
I guess it is true that you boys will buy anything with tits and guns. The art style is fucking terrible and kitschy.

Fucking children.
otakunoise's Avatar - Comment posted on 12/27/2009 01:46
otakunoise
any word on the improvements sony has made for the ps3 version?
Druid 01's Avatar - Comment posted on 12/27/2009 01:51
Druid 01
this fucking clip has been looping like crazy at work (gamestop) to the point that it is, unfairly to the bayonetta itself, really making me hate this game
doctoranddonna's Avatar - Comment posted on 12/27/2009 01:56
doctoranddonna
@RogueEpidemic

Whatever, man. Do your HW before you go pointing fingers at everyone. In case you don't know, Hideki Kamiya directed "Bayonetta" --- who's he, you ask? Only the guy who helped lead and create "Okami" and "Viewtiful Joe." Sure, I have issue with the character designs in "Bayonetta" but narrow-minded fools who pass this game up as tits and guns don't have any idea who's behind it. Platinum Games is essentially the new home of most of Capcom's critically acclaimed but now dead Clover Studios.
16bitmonster's Avatar - Comment posted on 12/27/2009 02:39
16bitmonster
@rogueEpidemic did you play the demo? if you did then you would see how creative the art style is.. just because you are scared of hair bikini's and flashy heel guns doesn't make you more adult then the rest of us.

personally i enjoyed the demo more then the whole DMC series.. fun, poppy and gorgeous.
azr's Avatar - Comment posted on 12/27/2009 03:05
azr
@RogueEpidemic, how mature of you.
Eraser's Avatar - Comment posted on 12/27/2009 04:16
Eraser
I am already playing the game and it is worth every hype it gets! This is the best action game I have played in a very long time! Devil May Cry can´t reach Bayonettas height!

And it plays much better than God of War. The fighting system is pure orgasm and Bayonetta herself is just a great character.
SASUGA RIVAL's Avatar - Comment posted on 12/27/2009 04:40
SASUGA RIVAL
My preorder is already set. Now just to wait til Jan. 5th.
ArrestedDeveloper's Avatar - Comment posted on 12/27/2009 05:12
ArrestedDeveloper
I don't have anything relevant to add to this conversation but so that I feel included I will now quote a random line from Ghostbusters.

"Back off man, I'm a scientist."
NoctisLucisC's Avatar - Comment posted on 12/27/2009 05:27
NoctisLucisC
@Eraser
As i have played the full retail game Bayonetta is one of the best pure Action games ever...But you can't compare a pure action game with an epic action adventure game like GoW.Bayonetta is pure action there isn't much epicness in there just pure fun,GoW series are epic action and epic puzzles(adventure element)
Jared Ari's Avatar - Comment posted on 12/27/2009 06:04
Jared Ari
I played the demo and didn't really like it (360 btw). I guess I just don't enjoy the combo system. Then again, it could be the character of Bayonetta... I find her extremely shallow and unbelievable. I know that's how she's supposed to be, but I like to work for my women :)
David Putz's Avatar - Comment posted on 12/27/2009 06:15
David Putz
I've said it before and I'll say it again; Witch Time is bullshit.
Sanious's Avatar - Comment posted on 12/27/2009 06:15
Sanious
@RogueEpidemic

That is definitely not the reason I am looking forward to it. The game looks great and it looks like a lot of fun. Looks over the top, looks like it has it's own sense of style and looks like it knows what it is, so it works.

I love/hate the demo because it was fun but I didn't feel like I got enough out of it. Still looking forward to it, though.
EdgyDude's Avatar - Comment posted on 12/27/2009 06:47
EdgyDude
@Baleur: at least you can change to a different tab while it runs, i've been to other sites where unless that ad with the tab is the active tab it won't play forcing you to eat the damn thing with every fucking video.
's Avatar - Comment posted on 12/27/2009 06:48
Diyana
What Rogue said but less confrontational. I played the demo and felt very meh about it. DMC with butt cheeks is all I got. Then again I don't have a penis.
Nevi's Avatar - Comment posted on 12/27/2009 07:15
Nevi
I don't know if UFC is the right conduit to market such an overtly gay game?
Nintendan's Avatar - Comment posted on 12/27/2009 08:03
Nintendan
@Nevi

Yes because running around as a hot chick shooting guns is totally gayer then running around with meathead men.....
Jim Sterling's Avatar - Comment posted on 12/27/2009 08:23
Jim Sterling
Not sure what's overtly gay about a game with a sexualized female character that is being marketed directly to the heterosexual male demographic.
Videodrone31's Avatar - Comment posted on 12/27/2009 08:27
Videodrone31
@RogueEpedemic
how dare you have a opinion different from the majority. You Nazi!
Batthink's Avatar - Comment posted on 12/27/2009 08:38
Batthink
@ Dreamsower;

Agreed. It's the better, cooler dubstep-mix too.
ruffox's Avatar - Comment posted on 12/27/2009 09:17
ruffox
very tight
RogueEpidemic's Avatar - Comment posted on 12/27/2009 09:31
RogueEpidemic
@ Nevi -

I totally love butt sex and don't find this game appealing. Am I really not gay!?
elysse's Avatar - Comment posted on 12/27/2009 10:33
elysse
You know, ever since someone mentioned she resembled Tina Fey.. I can't un-see it.
Interstella5555's Avatar - Comment posted on 12/27/2009 12:07
Interstella5555
Game releases on Jan 5th I beleive.
Infinitys End's Avatar - Comment posted on 12/27/2009 12:57
Infinitys End
Jim, you did good for once with all this hype. I am SO. THERE.
Sotanaht's Avatar - Comment posted on 12/27/2009 13:49
Sotanaht
This game has seen far too much exposure. To the point where it sickens me. I almost want it to fail just because of that.
Sterling Aiayla Lyons's Avatar - Comment posted on 12/27/2009 14:27
Sterling Aiayla Lyons
I...I almost want to cancel my Mass Effect 2 pre-order for this...damnit, and I <3 what was in the demo so much.

Either way, I still need to find out how to come up with the difference of 35 dollars by the release date T_T
Kraid's Avatar - Comment posted on 12/27/2009 15:25
Kraid
I don't understand the hate for this game. Why would a over the top hack'n'slash be pathetic ??? I don't feel like Platinum Games is hiding the fact that it's a sexualized broad starring the game.

It got tits and ass we get it people.... It only adds to the amazing ridiculousness that the game will provide.

For my part , I'll be sure to have a swell time.
Ben Perlee's Avatar - Comment posted on 12/27/2009 17:18
Ben Perlee
OMG, now I just want to buy this game because they used a La Roux song in there. So happy!
The Cast's Avatar - Comment posted on 12/27/2009 17:42
The Cast
This was used in Europe but I am extremely happy they're using the same commercial over here!
Gee-Man's Avatar - Comment posted on 12/27/2009 20:33
Gee-Man
Damn, what's up with some people? I'm not interested in the game myself, but people seem determined to label it as nothing more than tits and shallow gameplay. Yes, there are tits (since when was this a bad thing?), but the gameplay? Fucking over-the-top awesome. Just not good enough for me to cancel my preorder of Mass Effect 2 and NMH2.

But the usage of a La Roux song...very tempting I have to admit.
whateverthismeanstoyou's Avatar - Comment posted on 12/28/2009 10:17
whateverthismeanstoyou
Played the demo on 360. The controller feels awkward. Other than that, it just felt like typical Japanese games. Rent for certain. Purchase to won, don't know at this point. Too bad PS3 version is bad. I could have liked the PS3 controller playing this game.
Gestault's Avatar - Comment posted on 12/29/2009 03:38
Gestault
When I see people criticizing this game because of its overt sexuality, but then in the same breath praise another game in the same genre, I have trouble not cracking a smile. For better or worse, lets consider the most popular contemporaries in the genre: God of War? Tits. And straight up corny sex. Ninja Gaiden? Tits. Devil May Cry? Ever hear of Lady? tits. Seems to me it comes with the territory.

I've hated characters like Lara Croft on principle right along, but something about this game feels different. I loved the demo, the art style is sweet, and I actually like the character. She's funny.

I'm NOT saying anyone isn't allowed to criticize the game, but some criticism is more obviously a thinly veiled attack on something else than others.
jack01's Avatar - Comment posted on 10/07/2010 20:03
jack01
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