Electronic Arts may be voted the worst company in America, but that doesn't stop gamers flocking into its arms and nestling against its hairy, masculine, welcoming chest. In the two weeks since EA launched Battlefield Premium, the service has pulled in 800,000 subscribers.
The number of subs roughly equates to an extra $40 million for EA. If this keeps up, EA will actually recoup Battlefield 3's obscenely huge marketing budget!
At any rate, this success is fueling EA's desire to put "premium" services into a lot more games, so expect to see it crop up everywhere now.