Most of Sega's 16-bit-era advertising either a.) touted its blast processing power or b.) shamelessly ripped on Nintendo in a nasty smear campaign. Everyone remembers the classic "Genesis does what Nintendon't" phrase, and I think that slogan is particularly applicable for this ad, too: Nintendo isn't unnecessarily sexual.
Quite frankly, I'm not sure what kind of message Sega is trying to send here. I mean, I understand the pun, but shouldn't games get easier as you play them more often? Of course, that little dose of common sense doesn't quite fit into the joystick-boner metaphor they've got going.
Here's the text from the ad:
You sit there, eyes glued to the writhing, arcade-quality graphics, pulling and squeezing your knob. Now you're breathing heavily over the digital stereo sound. Now you're shooting all over the place, but it's no use ... "GAME OVER."
Joystick £34.99
16-bit Megadrive with Altered Beast game £149.99
Altered Beast, indeed.
[Via NeoGAF and GoNintendo. Thanks, Nihon!]
Joseph Leray is a founding Destructoid editor and has better hair than you. He speaks French and needs to send us his updated bio in English, preferably.
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Contest:
1:30 PM on 06.28.2008
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I saw this in speed dial and though 'That doesn't look SFW'
Oh... god.
He's shooting all over the place!
Wow, I don't really know what to say. As for the original ad...yay sega!
I have now decided SEGA should go into advertising instead of making half-assed games that spit in the face of their customers.