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Avalanche: Ignoring PC because of piracy is 'giving in' photo

Avalanche Studios co-founder Christofer Sundberg has voiced disapproval for publishers who ignore the PC because of piracy, claiming that they are merely surrendering rather than dealing with a problem and trying to find ways around it. 

"Avoiding a platform because of piracy rather than attacking the problem is just giving in," explains Sundberg, "so I’d recommend finding smart solutions to allow players the freedom needed to play our games full out and the developers and publishers getting their return of investment."

That said, Sundberg said that a PC version should be skipped if the game is designed primarily for consoles: "If the game is primarily a console game, we always recommend the publisher to avoid a PC SKU as PC gamers are PC gamers and console gamers are console gamers."

Sundberg has a point. Avoiding PCs because of piracy is silly, especially with platforms like Steam doing a good job already of combating the issue. Of course, you could go too far in dealing with the problem, like Ubisoft and EA have done. It's always going to be a tricky situation, one that publishers likely won't ever bother dealing with in a creative way. 

Avalanche: Skipping PC “because of piracy” is “just giving in” [VG247]








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41 comments | showing # 1 to 41
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Ramalho's Avatar - Comment posted on 03/25/2010 10:02
Ramalho
Is that a very small wolverine? (the animal, of course...)
MidnightOwl's Avatar - Comment posted on 03/25/2010 10:07
MidnightOwl
I thought it was a badger.
Saha's Avatar - Comment posted on 03/25/2010 10:08
Saha
well , u cant blame the publishers and developers. They must do what they must in the best interest of their company, u cant always cant go licking the arse of every consumer. Its pretty clear that PC gaming is crippled with piracy. Developers deserve better. We all know why ALAN WAKE isnt coming to PC, its because MS and remedy are afraid that their game will get pirated to death.
Haylzorz's Avatar - Comment posted on 03/25/2010 10:10
Haylzorz
I'm quite scared that the developers will drop PC versions altogether... I am purely a PC gamer, I don't own any consoles because I'm just not interested in them. I don't like feeling as though I'm going to miss out on a great game just because I haven't gone out to buy an Xbox 360 or a PS3.
MidnightOwl's Avatar - Comment posted on 03/25/2010 10:14
MidnightOwl
Haylzorz, I'm pretty sure you've missed a lot of great games because of your decision.
Ramalho's Avatar - Comment posted on 03/25/2010 10:21
Ramalho
The only badger I knew was the one with the white head and 2 black stripes on top of their eyes but after I read your comment I searched google and apparently there's different kinds of badgers... Well, I still think a dwarf wolverine would be a better header.
Tom Davy's Avatar - Comment posted on 03/25/2010 10:21
Tom Davy
"If the game is primarily a console game, we always recommend the publisher to avoid a PC SKU as PC gamers are PC gamers and console gamers are console gamers."

Nothing stopping you making a PC only game, made for PC you bellend
Ragewaar's Avatar - Comment posted on 03/25/2010 10:25
Ragewaar
Tackling pirates

LIKE A BOSS

Oh wait thats Sandburg not Sundberg...my bad.
DUGDAWG's Avatar - Comment posted on 03/25/2010 10:25
DUGDAWG
Steam has really changed the way I play computer games. About a year ago, I had all but given up on gaming on the PC. The hassle of finding the right patches, having to keep track of discs and access codes, and fiddling around with drivers, was about to put me over the edge. Gaming on consoles was so much easier, but then I found Steam. Not only did Steam fix the majority of the headaches associated with computer gaming, but it also regularly offers excellent deals on games. Now, I enjoy computer gaming again, but I only buy games off of Steam.
teke367's Avatar - Comment posted on 03/25/2010 10:27
teke367
I'm kind of split on this, I think publishers may be missing out on good revenue streams if they don't attempt to combat piracy and make PC games. However, the only way I think piracy will end, or at least the only way the majority of people will think it's wrong, is if it actually kills an industry.

Many people aren't going to feel bad if a billion dollar company gets ripped off a little here or there, but if PC gaming becomes a thing of the past, there will be a lot of anger directed at pirates.
coldalarm's Avatar - Comment posted on 03/25/2010 10:37
coldalarm
I think that said it all, teke367. As a PC gamer, I'm kinda getting sick of being shafted by publishers/developers. Alan Wake? PC version canned. Fable 2? No sign of it. Halo 3? No PC version in sight.
And then, when we do get a version of a game (e.g. Mirror's Edge or Assassin's Creed 2), it's sometimes released a few months later and with some anti-piracy device. Whilst DRM doesn't really bother me (Steam, GfWL, that stuff doesn't annoy me).
I could go on some half-informed rant about being "second-class citizens" or something, but in truth I just want publishers/developers to stick a series out to the end and not to can versions near release, and to stop giving us poorly ported piles of arse (Alone in the Dark 5 is a great example).
ran24's Avatar - Comment posted on 03/25/2010 10:45
ran24
That's actually not a bad strategy, skipping PC version ports if it was a console developed game. Shit is often inferior in control, and the always present in some form of DRM is a turn off for buyers. It sucks for PC users, but suck it up and buy a console.

Obviously there are exceptions to the rule: FPS and RTS, which will always have a home in the PC market even if they were console developed.
jiminator's Avatar - Comment posted on 03/25/2010 10:46
jiminator
I have tons of steam game. I can't buy console games and I won't buy "always online" SP games. I am a revenue stream, and if publishers don't want my money I will give it to companies that do.
Clarke's Avatar - Comment posted on 03/25/2010 10:47
Clarke
Too bad I don't care for Just Cause 2 but good for them!
Occams electric toothbrush's Avatar - Comment posted on 03/25/2010 11:17
Occams electric toothbrush
I can appreciate their "This is hard and annoying, let's quit." attitude.
Nozomu's Avatar - Comment posted on 03/25/2010 11:38
Nozomu
I find it quite amazing that people (publishers, developers and other forumites) usually go bananas about PC piracy, yet get their heads right in their asses when it comes to 360 piracy, for example.

Anyway, thank you for your comments Mr. Sundberg.
runtheplacered's Avatar - Comment posted on 03/25/2010 12:03
runtheplacered
@ Nozomu,

"usually go bananas about PC piracy, yet get their heads right in their asses when it comes to 360 piracy, for example. "

Thank you. I was about to lose it with all of these people completely forgetting that Xbox games are pirated, generally, BEFORE a PC game is pirated. By that I mean a release group will copy and upload a game a lot of the times before a PC version is even uploaded. Certainly Xbox games are constantly pirated. Yet, for some reason nobody gives a shit.

You have people like ran24 telling people to "suck it up and buy a console", which is probably the worst possible advice you could give in this scenario. I bought consoles because I happen to want to buy a couple.. but to tell people to just give up on their platform of choice is beyond ridiculous. Get real.

@ MidnightOwl,

"Haylzorz, I'm pretty sure you've missed a lot of great games because of your decision."

I'm pretty sure she's (going by the avatar) been playing some fantastic games on the PC because of her decision. See what I did there? Hopefully you do.
JFF's Avatar - Comment posted on 03/25/2010 12:13
JFF
It's make me curious. Why piracy hit so hard some guys and no hit Valve or Blizzard or Runica Games?
putz's Avatar - Comment posted on 03/25/2010 12:29
putz
You do realize that Xbox360 and Wii use DVDs and you do realize DVDs are cheap to copy thus Xbox and Wii piracy rate is very, very high. It's no different from PC. The PS3 is the only non-pirated system because Blu-ray are still too expensive.
Steam is not a solution because their games are still too expensive, one euro costs at best 3 times (one unit of money) from (a poor country), so there is no way people living in poor countries are going to pay $40 or more for a game which will cost them 150+ from their money. This is why piracy will not stop.
xaliqen's Avatar - Comment posted on 03/25/2010 12:35
xaliqen
You really have to respect these guys. They take a stand on issues like this, bucking the industry trend.

And they also come out with awesome games like Just Cause 2 (playing it right now) that work great on both PCs and consoles (well, maybe Just Cause 1 wasn't as great on PC).

It's rare to find a developer that fully backs up their philosophy with hard work and resources the way these guys do. Bravo.
KingSigy's Avatar - Comment posted on 03/25/2010 12:38
KingSigy
I agree with their statement of, "PC Gamers are PC Gamers." It's really annoying to have a game created for 360 and then ported to PC, it almost never runs the same.
Vanilla Gorilla's Avatar - Comment posted on 03/25/2010 12:38
Vanilla Gorilla
Protip: Make a game worth buying.

I've bought several games I have pirated. I use it as a quality testbed, if I play it for free and hate it, I don't keep playing it. Some games I have pirated I have actually bought on more than one occasion. The big kicker isn't having restrictive DRM that prevents people from pirating, it is having a high enough quality product to make the pirates *want* to buy it.
Velt's Avatar - Comment posted on 03/25/2010 12:41
Velt
Ok, time... I live in Uruguay, I dare you go and find a 360 that is not cracked.
hpv's Avatar - Comment posted on 03/25/2010 12:52
hpv
Clarke: WTF!?!? You don't "care" for Just Cause 2? Why do you hate fun?
huetoid's Avatar - Comment posted on 03/25/2010 13:13
huetoid
Guess he didn't get the memo.

nb4 OnLive
Drakengard's Avatar - Comment posted on 03/25/2010 13:31
Drakengard
I think the PC gamer has two main thing against themL:

1) Smaller consumer base in so far as games are concerned

2) The average PC gamer is more 'tech savvy' in comparison to console players.

Ultimately, yeah, the Wii and 360 are pirated like crazy. But because of their larger consumer group and the lack of tech knowledge a large portion of consumer don't know how to get a hold of a pirated copy even though its about as easy as a few clicks of a mouse and some downloading time. Thus more sales on consoles and the publishers are willing to eat the loss for now.

It's not surprising though. If there's one thing that companies like it's less savvy consumers. They could come up with a system that is more secure, but that would take effort that they don't want to put in so long as there is a mass of people they can feed off of without going that extra mile. Ultimately its just easier to ignore the PC platform altogether, which sucks.
matrixdude171's Avatar - Comment posted on 03/25/2010 13:48
matrixdude171
Lets give a round of applause to Sundberg!
suit's Avatar - Comment posted on 03/25/2010 13:55
suit
Soo.. I've played a few hours of Just Cause 2 on PC and I gotta say that's some blunt irony Sundberg uses there. >_>
Mr. Leo's Avatar - Comment posted on 03/25/2010 13:56
Mr. Leo
Steam does a great job for PC gaming, developers should think in STEAM games instead of "games for windows".

And PC gamers can like console games too, >_> "If the game is primarily a console game, we always recommend the publisher to avoid a PC SKU as PC gamers are PC gamers and console gamers are console gamers." DON'T AVOID THE PC PORT T_T
Shoop's Avatar - Comment posted on 03/25/2010 14:19
Shoop
What about the people who play both? ;_;

PC gaming and console gaming aren't mutually exclusive
dj-anon's Avatar - Comment posted on 03/25/2010 15:07
dj-anon
I've been buying indie games for a while since I'm tired of all the DRM and unfinished games bullshit.
readbigwordsisgood's Avatar - Comment posted on 03/25/2010 15:20
readbigwordsisgood
I played PC games as long as Mods, Graphics and free DLC added value to justify the prohibitive cost of "recommended Specs".

The Xbox is just a conspiracy to defraud. with a 50% failure rate it is far beyond a lemon. Any game purchased for it is a fraud as you are being promised the right to play the game for your lifetime on a monopoly platform that has a lifetime average of 2 years - which is just plain old constructive theft.

If GM could convince consumers a car should only last 2 years, there wouldn't be a Japanese Auto Industry.

So in this instance I would argue it is technically impossible to be guilty of "piracy" regarding Xbox games - because even purchasing the game does not secure your rights to play the game, since the platform it self is a fraud.

You can't steal something that you can't purchase. Just giving money does not equal a purchase. For a sale to be binding and legal the buyer has to have rights. As it stands, you have no right to play the game in a monopoly system of manufactured obsolescence.

However, corporations also have a monopoly on Governments and Law. So I assure you you will be found guilty of piracy whether you are guilty or not.
RudyChan's Avatar - Comment posted on 03/25/2010 15:31
RudyChan
Honestly, publishers think there's not a big enough market on the PC. Don't they know about a little thing called Steam? I hear it's doing quite well. If they would just stop giving PC gamers shitty ports of console games maybe we would actually buy them.
moggle's Avatar - Comment posted on 03/25/2010 15:52
moggle
Christofer Sundberg smart smart smart. Ubisoft and EA dumb.
Korolev's Avatar - Comment posted on 03/25/2010 20:46
Korolev
I agree with Sundberg. If you check out the data, you'll realize that many companies can make a big profit off PC games, even with the prospect of piracy. Not every PC owner pirates you know, in fact, most don't.

Valve are committed PC developers and they are doing well. BioWare releases games for the PC and that has made them a profit.

I think many studios are just angry at pirates. They are obsessed with "beating them" and "destroying them", and while I understand that I think they are letting their emotions get in the way of logic. You have to understand that as nice as it would be to destroy piracy, such a goal is a deluded dream. They can't destroy piracy on consoles either. As long as there are computer programmers, there will be pirates. I'm not defending piracy, but like criminals and terrorists and drug dealers, pirates will always exist. They always have, they ALWAYS WILL.

Smart companies like Valve and BioWare focus on creating a really good game that makes people WANT to buy it. I could have pirated Mass Effect 2 days before it came out here in Australia. I didn't. Why? Because I LIKE BioWare. I WANT to support them. Same thing with Valve or, previously (pre-Bobby days) Infinity Ward.

Developers need to realize that silly tactics like what Ubisoft pulled with ACII will not work. However angry they are with Pirates, the technology to "beat them" doesn't exist yet and probably never will. In fact, the protection for ACII was broken within days.

They can either persist with nonsensical, counter-productive, infuriating, expensive and complex methods to try to "beat" or "destroy" piracy, or they can accept it as a problem that will never go away, and try to contain the situation and encourage people to buy a game first hand. Valve does this by fostering community spirit. BioWare does something similar, and has the Cerberus Network deal for free DLC. Infinity Ward had to do nothing other than craft a magnificent experience that MADE people want to buy it.

Piracy is bad, like drug dealers, gangs, crime and war. Not on the same level of course, but yes, Piracy is a problem and I don't blame a studio for feeling frustrated and angry at pirates for taking their money away from them. But they are going about it the entirely wrong way. They won't win this way. A new approach is required.
bustaballs's Avatar - Comment posted on 03/26/2010 02:50
bustaballs
Finally, someone with a brain. Everyone I know that downloads games are doing it because:

A: There is no demo
B: The demo was too short or sucked
C: No DRM (Before or after legit purchase)
D: No cash but want to play the game until they get money
E: Copy of game is not available in that area.
F: The game is no longer distributed and can't be bought.

I've rarely met anyone who downloads game simply because they are free that way. Remember when the movie industry died from people copying tapes or when the music industry died from people copying tapes, cd's, and downloading mp3s? It'll be just like that!

The arguments made by some of these companies is ridiculous. I remember when Crytek complained about how much Crysis was illegally downloaded. The game sold over TWO MILLION COPIES. They whined about how every download was a lost sell and how they know it was downloaded 10x more than it was bought. That means that company legitimately thought that Crysis would have sold TWENTY MILLION COPIES if it wasn't for pirates. The only games to sell more than 20 million copies were either included with consoles or included with some kind of accessory. The only exception to that is New Super Mario Bros for the Nintendo DS which sold about 21 million copies.
bustaballs's Avatar - Comment posted on 03/26/2010 02:52
bustaballs
I'm a huge supporter of Good Old Games and as I get the money, I do my best to purchase every single awesome game on that site. I like Steam to some degree but GoG just completely won me over with the no DRM deal.
AHoodedFigure's Avatar - Comment posted on 03/26/2010 04:16
AHoodedFigure
I have yet to see a creative way that actually deals with the problem well, though. Steam works for some things, but I think people are more willing to steal a small-time game because of lack of reviews and guarantees of a minimum level of quality. It's the small timers that wind up needing the PC because its distribution mode is so easy (which is probably the same reason it's so easy to steal them).
Rocketmaus's Avatar - Comment posted on 03/26/2010 08:07
Rocketmaus
Nowadays, almost (if not all already) Plattforms are cracked and able to play illegal copies of games, so the complaining of the companies are having no weight. Instead of crying like babies, they should think about who they could solve the problem instead of ignoring them. Just my two coins.
Locke's Avatar - Comment posted on 03/26/2010 12:36
Locke
wow this seems like a flip-flop for Jim as not long ago he was lauding the PC gaming was dying due to piracy.
FunkzillaBOT's Avatar - Comment posted on 03/31/2010 06:48
FunkzillaBOT
Avalanche Studios -- Just put it on Steam! What's wrong with you? Wow, you are giving in. Or lazy, or stupid.
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