Whether you blindly hate them or not, you have got to give Sony credit for at least doing all they can to constantly update the PlayStation 3 to increase its worth for not only those who shelled out $600, but for those still wondering if they should. In their latest firmware update (available tomorrow), Sony does some very delicious things in the way of HD upscaling. Check out the details from the press release:

Sony Computer Entertainment America (SCEA) announced today availability of the latest version of the PLAYSTATION®3 (PS3™) firmware. Version 1.80 features upscaling of PlayStation® and PlayStation 2 games, and DVD movies up to full 1080p HD resolution when viewed on a compatible HD TV set.

The capability to upscale DVDs to HD quality is a feature normally only associated with top range DVD players, and its inclusion in the latest firmware upgrade now allows PS3 owners with an existing DVD collection to dramatically enhance the viewing pleasure of their DVD collection when viewed through a compatible HD TV set1. Not only can DVD movies be enhanced to full 1080p HD quality but so too will PlayStation 2 and PlayStation games be upscaled to provide much improved gaming pleasure.

Full press release after the jump. 

The company details:

Sony Computer Entertainment America (SCEA) announced today availability of the latest version of the PLAYSTATION®3 (PS3™) firmware. Version 1.80 features upscaling of PlayStation® and PlayStation 2 games, and DVD movies up to full 1080p HD resolution when viewed on a compatible HD TV set.

The capability to upscale DVDs to HD quality is a feature normally only associated with top range DVD players, and its inclusion in the latest firmware upgrade now allows PS3 owners with an existing DVD collection to dramatically enhance the viewing pleasure of their DVD collection when viewed through a compatible HD TV set1. Not only can DVD movies be enhanced to full 1080p HD quality but so too will PlayStation 2 and PlayStation games be upscaled to provide much improved gaming pleasure.

In a comprehensive update to PS3’s already impressive capabilities, Version 1.80 also allows users to enjoy Remote Play on their PSP across the internet, allowing them to access their PS3 anywhere in the world where a broadband internet connection is available2.

Version 1.80 also allows users on a home network to seamlessly view and play rich media content such as images, music and video on their PS3, that is stored on their DLNA3 enabled devices such as PCs and laptops elsewhere in the house, reinforcing PS3’s credentials as a home entertainment hub that truly deserves pride of place in the Living Room.

A host of other enhancements include the ability to print photo images stored on PS3’s hard disk or inserted storage media to a selection of Epson printers.

PS3 owners will be able to upgrade their PS3 with the latest Version 1.80 firmware from 24th May 2007.

Notes

1. DVD-ROM (including DVD Video content) can only be upscaled with HDMI compatible TV sets.

2. Use of Remote Play requires a powered up PS3 with Version 1.80 as well as PSP firmware version 3.50 which will be available at the end of May.

3. DLNA – Digital Living Network Alliance. For more info on DLNA, please see http://www.dlna.org/en/consumer/home