A videogame-playing friend of mine unfamiliar with the glory of Atlus once relayed to me his impressions of the company.
"Atlus? They only publish anime tie-in games, right?"
Ah, the unenlightened. I fully understand his sentiment. He mostly plays Halo and Call of Duty, after all. I clarified to him that while most Atlus-published games are heavily anime-styled, Atlus has not actually released to many games that are full-on, licensed from a non-game anime IP.
That's changed now, as Atlus is publishing not one, but two licensed Naruto games, namely Naruto Shippuden: Dragon Blade Chronicles for the Wii, and Naruto Shippuden: Naruto vs. Sasuke for the DS.
Dragon Blade Chronicles looks like an action game showing Naruto and friends beating up on monsters while wearing surprisingly "RPG-looking" gear and wielding magic dragon blades. Naruto vs. Sasuke is a sidescrolling beat-em-up with some spiffy cell-shaded graphics.
And in classic Atlus fashion, sweet preorder and premium bonuses. Ordering the limited edition of either game on Amazon nets you sets of five character figurines, and preordering the standard version at Gamestop (online only) produces a cool black-and-orange baseball cap with the ninja logo-thing on the front. As with the Persona 3 Portable Junpei cap, this sort of thing is far less embarrassing than many other forms of anime-fan apparel.
The Dragon Blade trailer is above, and the Naruto vs. Sasuke trailer is below. What do you think? You into any of this? Is your instinctive "buy Atlus" reaction having any effect? Still embarrassed by the cap?
Contest:
10:30 PM on 09.16.2010 | 
http://www.siliconera.com/2010/08/30/atlus-absorbed-merges-with-mobile-developer/
But do care about atlus, so I hope it sells well for their sake.
And while on the subject of Atlus, am I the only one bummed that they're not publishng From-software's follow up to demons souls.
That was a huge success for them, and it feels like they got a raw deal. After the excellent release of demons souls
But pff Naruto I don't care.
I also found it amusing that Jugo was counted among Naruto's "friends."