Over the first half of this fiscal year, Atlus drew in about 378 million yen - or $4.3 million dollars - in operating profit. That's up a whopping 236% from last year.
Of course, $4.3 mil is pocket change compared to the kind of money big dogs like the Activisions and Sony Computer Entertainment(s) of the world deal in, but still, that's two hundred thirty-six percent. And most of that came from Atlus USA, raked in over the last quarter alone.
Big movers in that period included the PSP remake of Shin Megami Tensei: Persona (which Dale reviewed here), 101-in-1 Party Megamix (which totally flew under my radar), and of course Demon's Souls, the Cruel Little Dungeon-Crawler That Could. I'd bet that it had a significant part in that profit party, since it's one of the relatively few full-price, current-generation releases the company has published so far.
See? This is what happens when you give a damn about your customers and know your audience. And with a bunch of other titles like 3D Dot Game Heroes, Persona 3 Portable, Shin Megami Tensei: Strange Journey (reviewed here), and Trauma Team in the pipeline, the rest of the year looks promising, as well.
Get more destructoid: We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out
Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.