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Atlus makes mad bank, Sony kicks themselves harder

7:00 AM on 03.16.2010 // Josh Tolentino

Hey, remember last night, when Jim told us about Sony regretting not publishing Demon's Souls themselves? Well, they can cry some more, because Atlus has been reporting rather grand gains of late.

Over the first half of this fiscal year, Atlus drew in about 378 million yen - or $4.3 million dollars - in operating profit. That's up a whopping 236% from last year.

Of course, $4.3 mil is pocket change compared to the kind of money big dogs like the Activisions and Sony Computer Entertainment(s) of the world deal in, but still, that's two hundred thirty-six percent. And most of that came from Atlus USA, raked in over the last quarter alone.

Big movers in that period included the PSP remake of Shin Megami Tensei: Persona (which Dale reviewed here), 101-in-1 Party Megamix (which totally flew under my radar), and of course Demon's Souls, the Cruel Little Dungeon-Crawler That Could. I'd bet that it had a significant part in that profit party, since it's one of the relatively few full-price, current-generation releases the company has published so far.

See? This is what happens when you give a damn about your customers and know your audience. And with a bunch of other titles like 3D Dot Game Heroes, Persona 3 Portable, Shin Megami Tensei: Strange Journey (reviewed here), and Trauma Team in the pipeline, the rest of the year looks promising, as well.

Congrats, guys. You earned this one.

Demon's Souls does well, Atlus swimming in profit [Siliconera]


Josh Tolentino, Random Asian Contributor
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When he's not posting about Japanese games or Star Trek, Josh serves as Managing Editor for Destructoid's sister site, Japanator. Go there for the best in anime, manga, and cool news from Gloriou... more   |   staff directory

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