Quantcast
Atlus lays a subtle smackdown on ESRB leaks - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Atlus lays a subtle smackdown on ESRB leaks


6:00 PM on 12.05.2008
Atlus lays a subtle smackdown on ESRB leaks photo



I've said it before, but I'll say it again: God bless the gang at Atlus. While some companies would get all up in arms about the ESRB leaking unreleased information on their website, effectively taking the thunder away from marketing departments, Atlus is taking the road of most hilarity.

In a press release today, Atlus has revealed that all future announcements regarding its games will be made directly through the ESRB website. Claiming that the major distribution channels are positively flooded with content from other publishers, Atlus claims that the silent posting of facts about their games has been an "experiment" and "a rousing success" at that.

Their complete, tongue-in-cheek release follows the jump. Keep staying classy, Atlus. You know how much we love you for this stuff. 

IRVINE, CALIFORNIA — DECEMBER 4, 2008 — Atlus U.S.A., Inc. today turned gaming PR on its head with the news that all future Atlus game announcements will be revealed first on the ESRB website.

"Our experiment has been a rousing success," said Aram Jabbari, Manager of PR and Sales, beaming.  "Allowing information about our upcoming titles to be silently posted on ESRB's website has been a triumph, and we've decided to abandon all direct, overt disclosures of our future games in favor of quietly allowing the posting of new titles onto ESRB.org.  Every other publisher puts their press releases out there in the same distribution channel, and sometimes the news gets overlooked.  By sneaking all future game announcements onto the ESRB website for just a handful of passionate editors to find, we distance ourselves from industry conventions."

Atlus will start this groundbreaking game launch tactic in 2009, and hopes to continue the practice as long as it remains effective.

"We're sure we'll have everyone doing this at some point, following in our footsteps.  And maybe at some point it will force us to change direction.  But in the mean time, we really feel that indirectly leaking all future game announcements and hoping a few people stumble upon them and tell everyone they know is the best way to go at this juncture."

###

About Atlus U.S.A., Inc.

Located in Irvine, California and founded in 1991, Atlus U.S.A., Inc. is renowned for its proud tradition of publishing exceptional role-playing games with strong niche appeal.  The Atlus library of critically acclaimed video games includes Odin Sphere, Trauma Center series, and the award-winning Shin Megami Tensei series. For more information, visit http://www.atlus.com.

 

For breaking news, special promotions, insider info, and more, visit http://www.atlus.com/faithful to join the ranks of the Atlus Faithful!






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Atlus

1:00 PM on 09.04.2014
Atlus shares first look the Persona Q localization

It's always strange hearing a historically silent protagonist speak for the first time, and things are doubly weird for us here today thanks to these English trailers for Persona Q: Shadow of the Labyrinth. Boy, is it unsettling hearing those guys talk! Persona Q launches in North America and Europe this November.more



7:30 PM on 09.03.2014
Persona 4 Ultimax tops Japanese sales charts

Persona 4 Arena Ultimax made its debut atop the Japanese software charts with 89,000 units sold, according to the latest figures from sales tracking authority Media Create. In doing so, the fighting game from Atlus and Arc Sy...more



1:00 PM on 09.03.2014
Shin Megami Tensei IV's release delayed in Europe

Atlus has reported that the European release of Shin Megami Tensei IV has been delayed from September to October. John Hardin, Atlus USA's PR manager, revealed the news on Twitter. He stated that due to a few last-minute EU s...more



View all Atlus






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more