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Atlus explains why their games are a real bitch to find photo

Ask anyone who missed an Atlus title's launch and attempted to pick it up later how hard finding their games can be.  The only thing worse than being the gamer who tries to find the recommended Atlus title "too late" is being the "responsible" game buyer that let a good one slip through the cracks.  After being both several times, I started wondering why their games are so damned hard to find.

Luckily, MTV Multiplayer is on the case. They spoke with Atlus public relations lead Aram Jabbari about demand problems, and it turns out that some of the problem lies with the company's size. The small publisher releases only niche Japanese titles, and this forces them to be very conservative with release numbers. “There’s no malice in it,” says Jabbari. “I wish we could produce to demand.”

“It’s a lot better to come up five percent short of total sales, as opposed to having 25 percent excess product. With that [extra] 25 percent, you’re going to have markdowns,” said Jabbari.

Sometimes, things are completely out of their hands. Last year's PS2 title Odin's Sphere was produced to the normal conservative estimates, but when the reviews and word of mouth hit, there were only so many copies to go around, and demand went through the roof. And it seems like the launch of the DS Lite managed to boost demand of Trauma Center: Under The Knife. The game was already about a year old by then.

It doesn't sound like Atlus intends to increase production numbers anytime soon. But, gamers that play these types of games have known that for awhile. I recently had problems finding a copy of Disgaea: Afternoon of Darkness for the PSP. I lost my original PS1 copy of Persona, and I'm still desperately looking for a good quality copy. Arcana Heart is already reserved, so I don't have to mess with hunting it down. I pray that Persona 3: FES makes it to my house safely. 

My first instinct is to blame Atlus for creating a kind of false demand. But, the more I think about it, the more I realize that their typical release is not even close to a mainstream game, and that they're really taking big risks with every release. And, in the long run, if their conservative releases help them to continue releasing quirky JRPGs and the like, I guess I can continue to preorder and hunt these titles down.








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Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools. Meet the rest of the team



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55 comments | showing # 1 to 50
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MPHtails's Avatar - Comment posted on 03/27/2008 23:00
MPHtails
That's the bitch about bringing over good games: theres too many mainstream gamers that it's easy to overestimate a game's sales. If you make too many it's a waste of money so it's more sensible to make a lower number of copies and underestimate demand.
Cowzilla3's Avatar - Comment posted on 03/27/2008 23:01
Cowzilla3
Thats actaully really interesting to think about. I'm alwasy annoyed when games don't have enough copies in stores but why take the risk when a good chunk of games proabably don't sell well enough to begin with.
FatBologna's Avatar - Comment posted on 03/27/2008 23:02
FatBologna
Amen to that brutha! I consider Atlus to be like the criterion of video games. A true collector's company finding the shit we normally wouldn't get over here if not for them...
deletemyaccount's Avatar - Comment posted on 03/27/2008 23:02
deletemyaccount
I too reserved arcana heart and p3 fes just to secure a copy of each, knowing they will be extinct in a matter of days.
And how damn coincidental, I just bought cubivore used from gs not even 1 week ago.
SPIDER PIG's Avatar - Comment posted on 03/27/2008 23:04
SPIDER PIG
Its part of the fun of an atlus game, the scavenger hunt
Dale North's Avatar - Comment posted on 03/27/2008 23:05
Dale North
giraffywaffy: you're the coolest person here!
godkow's Avatar - Comment posted on 03/27/2008 23:07
godkow
This reminds me of my failed searches for Cubivore...
Riegel88's Avatar - Comment posted on 03/27/2008 23:07
Riegel88
I love Atlus, I only have 3 games from them though, Rhapsody:A Musical Adventure, Odin Sphere, and Kartia: The Word of Fate which I found in Roses for $10
John Master Lee's Avatar - Comment posted on 03/27/2008 23:08
John Master Lee
Dale, you just discovered Atlus' secret to success! Inventory can kill a company. Just ask Acclaim. Or Interplay. Or Atari. Oops! You can't!
Cloud09's Avatar - Comment posted on 03/27/2008 23:10
Cloud09
I kinda figured that was the case with Atlus. Small release numbers and the only store that usually carries their games are Gamestop.

Still, I've come to love Atlus games. I really enjoyed Tactics Ogre: The Knight of Lodis for the GBA back in the day, and I have other Atlus games I'm pretty fond of too.
doc love's Avatar - Comment posted on 03/27/2008 23:10
doc love
This is the first write up I've read in a eons that hit two games I've had marked on the calender for months.

PS, was it persona or persona 2 that was reprinted by gamequestdirect?
Tragic Hero's Avatar - Comment posted on 03/27/2008 23:12
Tragic Hero
Tactics Ogre: Let us Cling Together and Knights of Lodis are like needles in the haystack. Well you could buy them on ebay but chances are your copy of Knights of Lodis will be bootleg and Let Us Cling together might be 80-100 dollars. God Bless Atlus though.
deletemyaccount's Avatar - Comment posted on 03/27/2008 23:13
deletemyaccount
I love you too dale
xoxo
Gen Eric Gui's Avatar - Comment posted on 03/27/2008 23:14
Gen Eric Gui
I thought their reason for printing small amounts was well known...?
BenHaskett's Avatar - Comment posted on 03/27/2008 23:20
BenHaskett
I discovered Knight of Lodis by accident and loved it. Two years later, I saw three boxed copies at GameStop and bought all of them just to pass them out to friends. That was such a fantastic game...

Since then, I've only purchased a few Atlus games because many are just way too hardcore for my tastes (Izuna and Etrian Oddesy). I did however buy both Trauma Centers for the Wii and enjoyed the hell out of 'em.

Oh, and Contact! I fucking loved that game! Did anyone else here play Contact?
deletemyaccount's Avatar - Comment posted on 03/27/2008 23:23
deletemyaccount
I did when it came out. I thought contact was pretty cool for a while, but I never did get around to finishing it
Loki Power's Avatar - Comment posted on 03/27/2008 23:25
Loki Power
I always wanted to play Cubivore but I could never find it, I guess I know why now.
Clyde's Avatar - Comment posted on 03/27/2008 23:25
Clyde
even more coincidencial I bought a copy of cubivore on ebay like not even 24 hours ago :p
JoeCamNet's Avatar - Comment posted on 03/27/2008 23:28
JoeCamNet
HEY DALE, YOU'RE WELCOME FOR FINDING DISGAEA FOR THE PSP.
Reply to my damned emails, you corporate whore.
B5512's Avatar - Comment posted on 03/27/2008 23:47
B5512
Disgaea: AOD (and i think everything since Disgaea 2) was published and distributed by NIS america--I know I had trouble finding the PSP game, but new D2's are all over ebay for $20ish. just sayin
Excel-2011's Avatar - Comment posted on 03/27/2008 23:56
Excel-2011
I think I read this a few years ago.

Thank God for companies like Atlus. If not for them and Konami, I wouldn't bother with video games to the extent that I do now.
manasteel88's Avatar - Comment posted on 03/28/2008 00:10
manasteel88
Yeah thank god for Atlus...since they are the only company I know of that puts out games that actually make me want to actually play the game. I've gotta say that its one of the few companies that has a product that I'll do a double take to see if I actually want it.

Just got Shin Megami Tensei: Devil Summoner: Raidou Kuzunoha versus the Soulless Army free from a Hollywood Video that was closing down paired with my copy of La Pucelle Tactics...I think I got a good haul for only $3
Wedge's Avatar - Comment posted on 03/28/2008 00:13
Wedge
I've got a copy of Cubivore.

Also STEAMBOT CHRONICLES.
Wedge's Avatar - Comment posted on 03/28/2008 00:16
Wedge
I bought Knight of Lodis at launch, regret ever trading it away. I do have the Tactics Ogre PS1 port, but it kind of sucks...

And yeah, as pointed out, Afternoon of Darkness is handled by NIS America now.

Aaaaand I have FES pre-ordered to come in the mail with the Disgaea 2 Art Book.
s0lesurviv0r's Avatar - Comment posted on 03/28/2008 00:19
s0lesurviv0r
I'm glad I didn't pay 249 fucking dollars(bloodsucking bastard) for my copy of Guilty Gear way back when it released. My brother has a copy of Persona buried somewhere or at least I think he does. I've preordered Arcana Heart too, god next month is going to be soooo great! Atlus forever!
Kyousuke Nanbu's Avatar - Comment posted on 03/28/2008 00:25
Kyousuke Nanbu
I read about this years ago, Atlus always makes few numbers so they can break even if it doesn't sell well.

I'm amazed Odin Sphere was in such high demand considering how terrible it was, where people so desperate for 2D visuals?
Bob Muir's Avatar - Comment posted on 03/28/2008 00:29
Bob Muir
It's not like they never do reprints if there is demand for a game. I know Trauma Center on DS got a second print run. Furthermore, there are a few companies out there that basically provide funding to publishers like Atlus for additional print runs in exchange for some of the take. This is why you can find previously rare games like Gitaroo Man and Disgaea (originally published in the US by Atlus) more commonly, but still for high prices (pure profit made by the reprinters).

Some collectors hate this practice because it devalues a previously rare game (I know I'd be pissed if they started reprinting Valkyrie Profile on PS1, since they have reprinted games as old as that), but overall, it's a positive process because the new games are indistinguishable from the first run and still of the same quality and legality, meaning more gamers get to experience these games.
Cheeburga's Avatar - Comment posted on 03/28/2008 00:33
Cheeburga
<3 Atlus.
Go Man's Avatar - Comment posted on 03/28/2008 00:46
Go Man
One of my favorite games for the DS is Contact, made by Atlus, and I can't tell you how much I'm looking forward to a Drone Tactics! May 13, please come faster!
Wedge's Avatar - Comment posted on 03/28/2008 00:56
Wedge
I wonder how many people think Atlus makes the games they publish...

The only series Atlus (parent Japanese company) generally makes is Shin Megami Tensei series...
Go Man's Avatar - Comment posted on 03/28/2008 01:23
Go Man
@ Wedge

Sorry, you're right. They published Contact and they'll publish Drone Tactics. I took a browse through their website though, and I wish R-type command was coming to DS as well as PSP. :(

Still though, they publish some pretty good games.
SourGr8pes's Avatar - Comment posted on 03/28/2008 01:27
SourGr8pes
There is one big gripe I have about Atlus games: Since most of them have very limited prints, you pretty much have to get them ASAP before they shoot up to $100 on e-Gay. The Atlus smorgasbord in April is going to kill the bank for me.

But Atlus is my AntiSquenix, I've learned to love them for all the shortcomings of my former love:
Hey, hey Square-Enix? Remember back when I was a kid, and you cockblocked ALL those cool RPG titles from the Super Nintendo because we weren't Japanese? Yeah... Atlus is giving me the satisfaction that I need, that you were rarely ever able to provide. Also, you have a 1 inch peenor.
TravisOnPhonics's Avatar - Comment posted on 03/28/2008 01:33
TravisOnPhonics
So much love on the Eggs of Steel drop. What a great game. Now just show Write, Camera, Action for the PC and we'll be set.
maxio098ui's Avatar - Comment posted on 03/28/2008 01:54
maxio098ui
i find it pretty annoying but ebay or a dutch equivalent saves me most of the time. I just picked up Persona 3 and i'm a happy man. just finding other titles is hard
CWal37's Avatar - Comment posted on 03/28/2008 02:31
CWal37
Cubivore is awesomely fun, I have always regretted returning it to the rental place. I had never seen it anywhere before, and I never saw it anywhere again.
Capn Birdseye's Avatar - Comment posted on 03/28/2008 03:09
Capn Birdseye
Plenty of copies of Disagaea in Australia, here. I bought it the other day on special.
Highflyer's Avatar - Comment posted on 03/28/2008 03:43
Highflyer
Correct me if I'm wrong, but isn't the marginal cost of reproducing a video game essentially zero. All of the costs associated with the game come from production and localization, which are all fixed costs. Creating copies of game costs next to nothing.

Once they break even on their fixed costs then the whole $30-$50 for the is pure profit for them. So in theory they have nothing to lose by releasing more copies. They would still make money even if they sold the game for $20.

However, if they didn't do such limited releases then people may not be as willing to pick them up immediately, which could affect sales.
TrailerParkJesus's Avatar - Comment posted on 03/28/2008 03:49
TrailerParkJesus
Doesn't the cost of the games come mostly from the developmemt side, rather than the printing, because I pretty sure those pieces of plastic that make up the disc and case are pretty cheap and actually would cost them less (per unit) the more they print. And even if they have an excess and be forced to say, drop the price to like $20, that's still priced above profit

I think

And Atlus is just not giving themselves enough credit.
Knivy's Avatar - Comment posted on 03/28/2008 04:38
Knivy
I know what you mean, I usually buy the last copy of any Atlus game I'm getting even if it just came out 1 or 2 days ago.
liqideos's Avatar - Comment posted on 03/28/2008 04:54
liqideos
Maybe if the people who like Atlus games actually pre ordered the games they claim to care about so much this wouldn't be an issue.
Miguelcar808's Avatar - Comment posted on 03/28/2008 05:55
Miguelcar808
I just checked wikipedia and the on titles that I have seen in stores were Thousand Arms, Shin Megami Tensei: Digital Devil Saga. Atlus has almost zero presence in Europe :(
Cataract's Avatar - Comment posted on 03/28/2008 06:35
Cataract
Holy crap. I actually ave Eggs of Steel. I remember getting it as a kid and it being a decent platformer.
JamnOnTheOne's Avatar - Comment posted on 03/28/2008 07:46
JamnOnTheOne
Both of these titles have 99 cent auctions on ebay and appear to be rather plentiful.
Gen Eric Gui's Avatar - Comment posted on 03/28/2008 07:47
Gen Eric Gui
@Miguelcar808: I'm pretty sure that's because Atlus has no European base of operations. Koei takes that role for you guys, IIRC.
LarkOhiya's Avatar - Comment posted on 03/28/2008 08:11
LarkOhiya
I'm sorry dale. I've neglected you! and I also hold down the B button without fail.
Demtor's Avatar - Comment posted on 03/28/2008 08:59
Demtor
Wow, never really thought about that. Makes sense I guess though. Atlus games make me cry when I look for them on ebay. I just don't have hundred dollar bills lying around to spend on old JRPGs.
Surf314's Avatar - Comment posted on 03/28/2008 09:05
Surf314
Thanks for reminding me that P3 was Atlus. I'm going to go ahead and preorder it.
loki d20's Avatar - Comment posted on 03/28/2008 09:07
loki d20
And this is why I'll never get to play any of the Persona games. I refuse to pay the $80 for them used, even more for supposedly new versions of them. I disagree with their reasoning, I believe they can live with increasing the production amount by even 25%, but I think they like keeping them rare to boost the hype for them as well as the rush to buy them.

I'm getting Odins Sphere and some others now, though, so I can have them to play rather than never having them at a later time.

Another downside to these, they will never hit the Greatest Hits list because of their low production quantities. IMHO, that's something every game should try to get on, rather than stay under.
Lightthrower's Avatar - Comment posted on 03/28/2008 09:26
Lightthrower
Cubivore!!!! Now that's good nostalgia right there! I remember how i used to destroy geometry with my bloodthirsty attack pet, good days, goooood days.
freeman1's Avatar - Comment posted on 03/28/2008 09:36
freeman1
It's not just Atlus games. I had to get Street Fight Anniversary Collection off of ebay. And I never could find the first Mario Vs. Donkey Kong or Yoshi's Island for GBA.
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