Anybody who wants to grind Activision's nose in its own crap is a friend of mine, even if it has to be Atari. The new Ghostbusters publisher, by way of Infogrames president Phil Harrison, has expressed a desire to show Activision what it's missed with the spurned Terminal Reality game by making it a success.
Phil Harrison addressed Activision CEO Bobby Kotick's rather disgusting claim that his company is only interested in games that could be "exploited" with yearly sequels and millions of dollars in revenue.
"What Bobby, perhaps unhelpfully said, was that those games were franchises which wouldn’t make $100m of revenue and generate sequels," Harrison explained. "If that’s his benchmark, then fine – and we’d love to aspire to the same benchmarks. But you know what? I would love to turn Ghostbusters into a $100m franchise, just to prove him wrong."
That's a gutsy attitude from Mr. Harrison and one I can get behind. Activision dropped some terrific looking games, simply because it only cares about milking a franchise to death. If those rejected titles can go on to do great things, it would be a slap in the face to Kotick, or rather, a slap to the one place where Kotick has feeling -- his bank balance.
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Contest:
5:40 PM on 12.17.2008
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RIGHT. UP. THERE.
And tell him GHOSTBUSTERS SENT YA!
Anywho, the gaming industry could do with more heat. Well played, Mr.Harrison.
So true! Just look at Halo.
July seems so far :(
On the other hand I think it definitely is worth talking about why Activision think that yearly exploitation is the only worthwhile and profitable thing to invest in. I don't buy that at all.
They went full retard.
They only want games that they can release yearly for at least ten years, according to Kotick. Since Ghosbusters lacks that kind of mileage, they dropped it.
Essentially, Activision wants to become a sequel factory. That publisher is going to herald a new videogame crash one day, you watch.
I think Atari's faith in the game should be rewarded...also cause I think the game is gonna be good...