Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

Mass Effect 3

ASA: EA did not lie about Mass Effect 3

1:00 PM on 06.13.2012 // Jim Sterling
  @JimSterling

The fallout from Mass Effect 3's controversial ending still hasn't dissipated from some corners of the Internet, and those still angrily believing they were misled by Electronic Arts have suffered a dint in their argument today -- Britain's Advertising Standards Authority has sided with the company.

While a significant number of players felt that their choices in the game did not influence it as promised, the ASA (which was contacted along with other groups) found all three of ME3's endings "thematically quite different," certainly different enough to lend credence to EA's promise that the choices influenced the conclusion. 

The ASA said it does understand why some customers felt lied to, but that the advertising, as presented, was not false. This decision runs counter to the Better Business Bureau's decision, which concluded EA told a naughty fib. 

While I personally get several of the problems people had with Mass Effect 3, the thought of getting EA caught on false advertising charges always seemed a bit too far of a stretch. At the end of the day, the company said you could make choices that changed the ending, and that is what you got. The endings weren't that great, and to dislike that fact is legitimate, but EA's marketing folks didn't exactly lie. They just didn't stop people taking what they said and imagining something grander. 

Mass Effect 3 advertising was not misleading, determines ASA [Gamasutra]



Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory



 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

destructoid's previous coverage:
Mass Effect 3


  May 15

BioWare announces most popular Commander Shepard names

I like 'Josh Homme Shepard,' but that's kind of dumb, I guess


  Apr 25

Pew pew pew! Check out these new Mass Effect replica guns

Project Triforce makes some slick, expensive stuff


  Feb 25

Details on Mass Effect 3's final free DLC pack Reckoning

The fifth, final, and free multiplayer expansion


  Oct 19

RIP Commander Shepard

Who will step up? The Asari? The Turians?


  Sep 07

Mass Effect anime delayed

Won't be making it into your N7 stockings this Christmas


View all:powered by:  MM.Elephant

Ads on destructoid may be purchased from:



Please contact Crave Online, thanks!


The sexiest Senran Kagura character has been found!!

Room to Share: Why More People Playing Games Is a Good Thing

OVERWATCH SONG - This World Needs Heroes

Cblogs of 2/8/2016 + Face Petting in FE is a TERRIBLE Mechanic

Calendula: Is this the start of the cynical "meta" games?

Testing the new blog editor update

With The Sudden Outbreak of Resident Evil Remasters...

(Fire)Watch Out!: Moving past our sensitivity for spoilers

Shouldn't gaming be more than a digital tableau?

Avengers Academy is a diseased freemium abscess on the taint of mobile gaming

 Add your impressions

 Quickposts
Status updates from C-bloggers

Operative20 avatarOperative20
I really want to continue my RE playthrough but this FUCKIN JAVA PROGRAM JUST WON'T WORK WHY AM I SUCH A FAILURE
SayWord avatarSayWord
Life is Strange Spoilers: I am about to start Episode 5 but noticed Uzumaki inspiration right away. Beginning scene with the town and lighthouse, tons of Spirals including the projections in the "End of the World Party". Anyone else notice this?
JPF720 avatarJPF720
Is it just me or with only one month and a week 2016 has been hit with some considerable losses, but in terms of severity and scope? From musicians and athletes to freaking websites...Let's keep riding this storm of sadness guys.
Parismio avatarParismio
Cam you believe that hot dog's with cheese in them exist? That is the grossest monstrosity to ever grace the market. The cheese belongs on top of the dog people! All over it!
Pixie The Fairy avatarPixie The Fairy
Looks like I have a new job doing deliveries which is 50% sitting on my ass in the passenger seat. $12/hr. I wonder if I can do monster hunting during that 50%...
ObliqueZombie avatarObliqueZombie
Holy cow, Final Fantasy VII was actually REALLY good! The PS4/PC "cheats" really helped my enjoyment. Check out my Cblog for extended thought, and what do you think of FFVII with a 2016 outlook?
OverlordZetta avatarOverlordZetta
I regret nothing and I regret everything.
Steel Squirrel avatarSteel Squirrel
Hope my Flash Sale sense is correct this week. I was hoping for more than a Ubisoft sale. Also, is it just me, or does it seem like Ubisoft games are on sale every damn week?
Gamemaniac3434 avatarGamemaniac3434
So far my blog has done quite well. Why not be cool, and read my delectable blog, then furiously fap it like its going out of style, as all of the cool people do? Give into peer pressure today, its what everybody is doing!!! Fap enough, maybe a waifu?
Rico the Penguin avatarRico the Penguin
The Localization team for Rune Factory 4 gets my seal of approval. It isn't every day that a dragon calls me a dumbass. 10/10
t0ss avatart0ss
Overwatch beta today!
trippytip avatartrippytip
Homework really sucks guys. I haven't played Yakuza 4 in weeks. I don't wanna totally drop it again ;_; *goes back to reading nonsense*
Atleastimhousebroken avatarAtleastimhousebroken
Just started Pillars of Eternity and I'm elated I can play as a treeman druid! Which brings me one step closer to a game that lets me play as an Ent. Besides that walking tree simulator and WoW, are there any decent games where you can play as an Ent?
SpielerDad avatarSpielerDad
Wampas are real and have been spotted in Spain. http://nypost.com/2016/02/09/yeti-captured-on-video-at-ski-resort-in-spain/
Larxinostic avatarLarxinostic
Overnight, I dreamed Destructoid existed as an old-timey collectibles shop. Quickposts graced the shelves as paintings, available for purchase; the number of faps on a post directly equaled its price. Video games and VG accessories also were up for sale.
Scrustle avatarScrustle
Usually I'm not comfortable showing stuff off like this, but this is something I've been working on for college work, and it's the first thing I feel like is at least halfway worth showing.
StriderHoang avatarStriderHoang
I don't understand how my wife's students could hate her if she ordered this for the classroom's Scholastic service.
weslikestacos avatarweslikestacos
My band's debut album is #31 on the iTunes country charts! Sorry for this shameless plug, but I'm pretty pleased about this!
gajknight avatargajknight
I've been listening to a lot of opera recently. I blame Cowboy Bebop and it's incredible "Ave Maria".
El Dango avatarEl Dango
It's [img]http://i.imgur.com/GIwY4vT.png[/img]
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -