Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

Angry Birds

Artist files suit against pet toy company over Angry Birds trademark

1:45 PM on 08.06.2014 // Brittany Vincent

Welcome to the confusing world of copyrights and trademarks

Years before the Angry Birds videogame franchise took the world by storm, pet accessory maker Hartz partnered with Seattle artist Juli Adams to release a line of cat toys going by the name of Angry Birds. A lawsuit filed by Adams this week accuses Hartz of unlawfully taking her trademarked designs and turning them into a licensing partnership with the developer of the Angry Birds videogame line, Rovio.

According to a statement issued today by the attorneys representing Ms. Adams, Hartz Mountain Corporation approached Adams after discovering her work at a Pacific Northwest art fair in the mid-2000s. Adams was asked to create a line of pet toys based on her unique style. The result was a line of toys that looked roughed up and angry with the knowledge that they were going to be dragged around by the cats. The name she came up with for the line was "Angry Birds."

The lawsuit dictates that Hartz entered into an agreement in 2006 that there would be no transfer of ownership of the Angry Birds property from Adams to Hartz. In March 2007, Hartz filed a trademark for the "Angry Birds" name as pertaining to pet toys which still stands today. The lawsuit claims that Hartz used its trademark to enter into a licensing deal with Rovio for an line of toys based on the Angry Birds game franchise in 2011. Adams's designs were swapped out with characters from the Rovio game and no further royalty checks were sent to her.

In addition to unceremoniously discontinuing her designs, Hartz also told her that she could no longer use the name "Angry Birds" due to the existing copyright Hartz had on the name used for pet toys. Adams is now seeking compensation based on the revenue generated via the trademark.

Adams' lawsuit only targets Hartz and she has no quandaries with the use of the name "Angry Birds" associated with the videogame franchise from Rovio. Her issue lies with the use by Hartz of her intellectual property to sign a deal with Rovio without her consideration and without giving her compensation.

Artist Sues Pet Toy Company Over Angry Birds Trademark [Kotaku]

Brittany Vincent, Former Associate Editor
 Follow Blog + disclosure Tips
Can't play witcha, I been busy workin', baby. Brittany Vincent is an accomplished video game and freelance entertainment writer whose work has been featured in esteemed publications and o... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

destructoid's previous coverage:
Angry Birds

View all:powered by:  MM.Elephant

Ads on destructoid may be purchased from:

Please contact Crave Online, thanks!

Cblogs of 11/25/15 + Turkey N Stuff

Cheat Codes Podcast - Ep. 73: Stay Classy

NVGR: Updated Album "ADBC" (No longer an EP)

So that just happened: The Talos Principle

Sick, Sad and just dumb news: 25th November - Leighapalooza

Context Matters! Fanservice's Secrets EXPOSED!

To editorialize or not to editorialize: An editorial

Tiny Dangerous Dungeons REVIEW - The Pocket Metroidvania

Cblogs of 11/24/15 + Big Ass Fort

Primal Carnage: Extinction Review (PS4)

 Add your impressions

Status updates from C-bloggers

Pixie The Fairy avatarPixie The Fairy
Time for Thanksgiving dinner, then more Shantae! [img][/img]
LinkSlayer64 avatarLinkSlayer64
So Macy's parade had that performance from "The Wiz" which made me realize I'd much rather have seen "The Wizard" where everyone is dancing around wearing power gloves. Come on Nintendo, THE TIME IS NOW!
GoofierBrute avatarGoofierBrute
Happy #Darksiders2 day-I mean Thanksgiving. Happy Thanksgiving everybody!
Shinta avatarShinta
Transformers Devastation PS4 - $24. The Order 1886 $10. Digital flash sale on PSN. I think I'm going to have to bite on both these. And I hate digital if I can avoid it ...
SpielerDad avatarSpielerDad
Remember folks, don't forget to smoke cigarettes in between courses during thanksgiving to help in digestion.
Jiraya avatarJiraya
For friends in UK that want a 3DS XL - 99.99 pounds [url][/url]
Mike Wallace avatarMike Wallace
Playing New Vegas again because reasons, it occurs to me that it'd be nice if Old World Blues gave me the option to move the Brotherhood of Steel to the Big MT instead of wiping them out for Mr. House.
ShadeOfLight avatarShadeOfLight
Near heart attack as for a minute it seemed like the A button of my 3DS was busted. It's fine now though, I think we'll live.
Barry Kelly avatarBarry Kelly
There's now a £4/$5 Raspberry Pi. So cheap it's a cover extra on the latest Mag Pi. Based on the original chipset, it's single core but clocked at 1Ghz so it's quite a bit faster and oh so tiny. I can't wait to see what folks build with it.
Atleastimhousebroken avatarAtleastimhousebroken
After a lifetime of not spending a single cent on FTP games, I finally broke and dropped €1 in the Nintendo Badge Arcade. I just had to have all the Luigi badges asap. I feel dirty. Plus side, my 3ds will be covered in Luigi.
Jiraya avatarJiraya
The postman just brought me gifts i bought for myself ... [img][/img] [img][/img]
James Internet Ego avatarJames Internet Ego
Umm.. no Microsoft. Where is the 'go away' button? [img][/img]
StriderHoang avatarStriderHoang
I tried driving as Uber last night to start supplementing my income and everyone so far has been super chill. Also, I started practicing in my sleepy small home city so the training wheels were still on. No big city bar hoppers just yet.
RadicalYoseph avatarRadicalYoseph
Just got my Gwent physical edition. I don't understand special abilities - for example, Arachas have an icon with two knights beneath the close combat icon. Avallac'h has an eye in that same spot. Help? (I'm no longer a squid btw)
KyWii avatarKyWii
Happy Thanksgiving all! Load up on carbs and then get back to playing Fallout 4.
Archelon avatarArchelon
New extended television spot for The Force Awakens! [youtube][/youtube]
TheKodu avatarTheKodu
I dunno if I just had a freak incident but I think Ubisoft may have just changed the Renown gain in Rainbow Six Siege to be less shit as in overnight they've patched it. If true, kinda good on them.
Atleastimhousebroken avatarAtleastimhousebroken
Does it mess with anyone else's head that when beating a SMBW level in Mario Maker the music doesn't do that little 'booowoo oop' at the end. [youtube][/youtube]
ScreamAid avatarScreamAid
I've developed a new hobby to indulge in while on Skype with friends: creating stupid Sonic OCs. I have so much fun making them for some weird reason, and once I have enough of them I might as well post a c-blog of them, am I right? Look out in the future
El Dango avatarEl Dango
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -