

[Editor's note: Writing machine Altered Beets takes a critical look at the growing issue of videogame companies wanting to take away our ownership over videogames. -- CTZ]
The latest move by EA and Take-Two may or may not be what we have interpreted from it. Subscription fees may refer to time-limited ownership of DLC, or even just an industry pipe-dream that won't actually come to fruition.
But what if we are reading this correctly? It certainly wouldn't be the first property to shift us away from the actual ownership of what we buy. DRM in Spore reduces the number of times you can install it, and this means as you buy more computers over your life-time, you will slowly be stripped of your right of ownership until you have a useless disk. Games are becoming increasingly dependent on DLC to fill out the package, although some DLC bashing is a little unjustified (patching has always been a good thing).
There is also more of a move against the used-games market in attempt to squash a quite lucrative industry. A game you own is being seen as a time-limited contract, not a piece of material that is yours to do with as you like. This is especially hard on the poor, who most often can afford games only thanks to the used-game industry. It has always been huge and has never been a hot-button issue until recent times. Now, it's suddenly a crisis.
Even the move toward Blu-ray and other technologies is a way to take what we buy and control how we use it. Both HD-DVD and Blu-ray control whose machines we can play on and what TVs we can pair with our games or movies. This may not seem like a big deal to you, but since many poorer families can't afford better than an old Chinese knock-off TVs, or something equivalent, they are being left behind. Hell, I'm gainfully employed and doing pretty well, and with all my other expenses, I can't afford to transition to HD. You didn't need a special TV to hook up a Nintendo or Sega, or basically anything before the HD transition. It may not seem like a big deal, but it's all part of controlling where and how we use these products.
Some analogies and comparisons might be helpful here, so that we can know exactly what's going on. A lot of people compare the DRM issue in
Spore and other games to iTunes. I've already made two blog articles (
HERE and
HERE) pointing out why this is illogical, but let me just make a few more points on the issue. iTunes is new, hardly around long enough to be "normalized" and unproblematic. Most music is also not on the iTunes model. Even if it was, we're dealing with a tiny transaction that doesn't even come with physical media. We're also talking about a ridiculously large selection of music in all kinds of formats.
Contemporary games are relatively sparse. Top AAA titles only come out once every few weeks or so, and they come in one, maybe two formats max. All of these are physical discs or cartridges. We're talking about a physical medium, something you can carry around and will have to chuck out when it becomes meaningless. There are many other reasons highlighted in my previous blog, but suffice to say there is no good reason to compare this latest trend to iTunes.
A much better comparison is between games and say, books or movies. Both of which have lucrative used markets, both of which are physical objects and both of which have more than three minutes of content.
Imagine if you were given a book for Christmas. You could read it as much as you like, but could only store it in a maximum of three shelves before it burst into flame and exploded in a firey ball of destruction. Now you could just leave that book on the same shelf and move everything else around to make sure you didn't have to remove it. But eventually, there's going to be a fire, or some other error, or you'll want to move, or upgrade shelves. You might want to share the book with a friend, let him or her borrow it for a while and put it on their own shelf. You might even want to sell it to get some money for new books. Books are traded everywhere. They're even available at the library for free. And yet, the book industry isn't collapsing, it's doing quite well. It always has. The used-book industry has enormous numbers, but no special chips are being installed in books to make sure they aren't re-sold. And you can put them in as many shelves as you want. It's illegal, but nothing can stop you from photocopying the whole thing. Until Sony's new reader begins to replace physical books, book trading will be easy and more or less free.
Movies are a bit of a different case, but are no more controlled than books. Movies are freely traded between friends, sometimes for months at a time, and you can always watch the movie you purchased as long as your player is compatible. There is no limit to the number of DVD-players/VCRs you can play your movie in, and not really much in the way of DLC necessary to have the full experience. Piracy is a major issue in DVD releases, but this hasn't led to any controls apart from the shift to HD. The actual discs still work on as many systems as you want.
Yes, these are two very different industries, and I'm sure you could post all kinds of statistics showing how each market is different, but the principle is obviously the same. In any other medium (including
most but not all music physical media), trading, renting and re-selling are all accepted into your basic rights as a consumer. Everybody buys used movies, books or CDs at one point or another, and there's no guilt associated with it. It is accepted that if you own the physical item, it is yours to do with as you like. Some books have "not for re-sell" printed on the inside, but they won't stop working if you break that little rule. It's your power as the owner of an individual object.
Bad but thought provoking comparisons: How many walls can you hang your painting on, or do you rent them? How many rooms can you have your couches in and how many people can you share your bed with?
So why is this all happening? Many will say, "Yo dude, just admit that it's all about piracy. Or are you a pirate?"
Apart from being ad hominem, this response is so ignorant as to be belligerently stupid. There is no reason to believe any of this is affecting piracy in any way, other than increasing it. More of the same does not = solution.
Almost every study of piracy and the industry shows that the industry is actually expanding, despite increasing piracy, and that at least in the movie industry, piracy does not explain the majority of profit losses (when they occur). In fact, there are many well argued reasons why piracy actually either doesn't hurt the industry or, in fact, helps it. One example is argued at the blog
HERE.
Piracy against little producers, like the
recent stupid stealing of World of Goo is despicable, but probably isn't as bad as it sounds.
World of Goo is an indie title that none of the reviews have really fully shown to me why I would want it. I'm not going to buy it. I don't have that kind of income just sitting around. Everything is budgeted. However, if I pirated and liked it, I might actually purchase the thing. Now I have no intention of doing that, but it shouldn't be surprising that a niche title isn't getting tonnes of money right off the bat. It's exactly the kind of thing people want to try before they buy. That doesn't excuse them from stealing from a couple of poor artists, but I still would bet that if there was no piracy for such a title at all, there would probably be fewer sales. Studies of piracy do show this, again and again. Not every time, but often, sales are actually boosted by pirates who take a shine and decide to purchase a legitimate copy.
If you want a discussion on the lies behind the piracy "crisis",
Ars technica is a good place to start. There are many others out there as well, Google is your friend.
Now, okay, so piracy isn't a good thing, even if it is "possible" that it benefits producers. However, one thing is for sure, anti-piracy measures like subscription fees and draconian DRM actually encourages, rather than discourages piracy. Piracy of games like
Spore went up dramatically once word of the DRM went out. Re-sale will be slim, but piracy will continue unabated.
DRM actually encourages piracy folks, it's that simple. If you are opposed to piracy you NEED to be opposed to the practices that take ownership of physical media out of our hands and puts it in those of the publishers.
We would never have gotten this far down the path away from consumer rights had this been any other industry. As your games become subscription only, restricted to one console only, and one TV, with a great deal of content only available through an additional download, many of us are just going to nod our heads and say "eh, it's all right, they have to do that. Anyway, I didn't buy a game, I bought the USE of a game, and it's their right to do with it as they will."
Except any contract between you and the original company is signed AFTER purchase, not before, because that would discourage sales. Any contract puts them squarely in control and you at their discretion.
We're entering an interesting era. At the apex of a financial crisis, a handful of companies still making money hand over foot may have the opportunity to end the fair trade of owned goods, to change the whole relationship between physical media and consumers. You may cease owning games -- all of the main publishers may begin to control every imaginable use of the product you purchase.
Now you can sit back, and say, "It's no big deal, my mom buys all my games," or, "I'm in IT, and have great benefits," or just "I don't care." These are all legitimate (if short-sighted) responses. But you have to wonder, what would it mean if nothing I owned was mine to use in perpetuity. Will I have a library to share with my kids, or will everything I own be useless in another 20 years? The ultimate disposable society.
Look, I'm not calling end of the world apocalypse here, but it's about time we honestly appraised the whole gaming industry and our place as consumers. What rights do we, and what rights should we have? How can we protect those rights (just by sitting there?). If piracy isn't being stopped by any of these measures, what is their real justification? What are the hidden costs, and how can we be given back the right to own what we buy?
Sorry to cut you off, but I have to download a new license for my toaster.
Shouldn't have bought it used.
I can't stand short-sighted opinions like "I'm not going to install it on more then 3 computers anyway". No matter how you see games, they are a cultural value and have to be preserved, not rendered disposible after a number of uses/years because of the pure greed of some corporations. In that way, pirates are good for society. Just look at all the abandonware, tons of games that would have been lost forever otherwise.
"You're buying a license, not a game", "They have to do it to fight piracy", "It's the only solution available". Fuck you all. Goddamn brainwashed apologists.
The fact that they can revoke my license is, I admit, a problem. But the fact is that if they give me any shit, I can get everything they put out for free indefinitely anyway.
I wouldn't use EA's system though, because a) they are a shit company completely bent on eroding my rights as a consumer and b) their PC games are now merely shoddy ports from inferior console hardware, so fuck 'em.
The day that I can no longer solely own my games is the day that I seriously consider walking away from the hobby, and never buying them again.
Good write up, mang.
Digital Distribution (as it stands today) is not the way to go.
"He's on fire!"
"Razzle Dazzle!"
@Gameboi
I'm right there with you. That's the thought that went through my head as I read this; when I no longer "own" the game I just bought and have to do all sorts of weird crap to get it to work, I'm out.
I'm a little ticked that there are games that can only be purchased in a digital format that I really wanted (such as Castle Crashers and Bionic Commando), but I'll accept the fact that I can't purchase a physical disc or cartridge since there are only a few out there that I'd do that for. When EVERYTHING is like that...again I say "I'm out."
I feel the same as many of you lot. I love games, but as they now are saying bs like 'we gamers are purchasing a license for a game, rather than the game itself, its complete crap. I too would opt out of buying games and just play and collect past hits instead. Its for this very reason that I keep everything I buy, that's right, no trade ins or sales of my stuff, because this kind of corporate crap has the power to end the industry out of pure greed of the maybe buck.
DLC like demos and patches have their place in the industry, but if bigwigs start to get ideas above their station, for DLC to become the first line of sale, then that's when a possible end of the games industry grows. They might be too blind to see it in their greed, but I can and have done for a long time.
I totally agree about the piracy part, as piracy has always been a double edged sword, but I've always believed, never enough to kill the industry. If you take a look at past computers and consoles, piracy has always existed to a degree on them, even back in my childhood on the Spectrum and Commodore 64. Did piracy kill these systems?
Answer is simply no, because technology moves at such a pace to never let piracy kill systems, it simply the cycle of technology progress that begins and ends use of consoles and computers. So when I keep hearing about piracy killing game x, its never as clear cut as that. Its more than likely, gamers don't want said game (I could easily be wrong, but its possible).
Piracy has its uses, such as game roms. Were us gamers not taking an interest in past old games, while many in the industry said no one was interested in old games, the likes of WVC etc would not exist. Despite them hating it, piracy gave birth to this games market and WVC is a god damn hit, go figure. Therefore, there is no way those in the industry can ever say, with complete conviction, that piracy is totally evil and wrong.
All this chasing of the lost maybe dollar/pound/euro, laced in pure corporate greed is the root of evil in the industry. Don't believe the hype, eh? All you have to do is take a look at what recently happened globally with banks as a prime example, of what can happen when few have power over many. The games industry is called somewhat 'bullet proof to such stuff, but the DRM, dumb copyright issues, DLC etc is going down a very dark road, that we might never return from, unless sense and reason prevail.
So to all you gamers out there, if you really love you games, let the powers that be know that despite them greedily trying to bite into 2nd hand games (stupid idea, imagine if you had to buy everything in the world brand new) and kill piracy (virtually impossible), that we love of relationship with physical media, with fair access to the games on them.
As for Nintendo and the new DSi, its designed to kill piracy on DS. A nice trojan horse indeed (while including cheesy extras), but again Nintendo lie to us, because R4 carts are not all about piracy but also homebrew games and aps, something they still dance around to this very day and never acknowledge, calling all of it piracy is safer for them to hopefully defeat it, but gamers are far from stupid.
But like I said before, when the DS official life ends because of game tech progress, it will be the homebrewers etc
that will be breathing life into it, just like many systems before it. Even the old Dreamcast gets such love still, from this loyal crowd.
Despite the joys of Xbox Live, PSN etc, I'll always seek to own my games physically and totally. There nothing that beats, purchasing a new game, busting the cellophane of a game, its the natural feeling you get from anything new. From braving twilight launch cues or trawling ebay or whatever to get that game you love, you can't beat owning the real deal. And while some piracy entices me, especially of old forgotten games, I'll support new games always with a physical purchase.
I love this industry and I don't want it to end, but these suited corps and analysts fools may sew the seeds to its end, more than any piracy could, with their overzealous protectionism. They should count their blessings and enjoy the ride, as I know I and many others will.
I won't give up my right to own games, without a hard fight.
Also, re-downloading stuff you pay for is especially important if things like xbox make products that simply don't last.
I <3 greedy corporate crap.
pretty much, DRM needs to die.
They can try and sell you whatever the hell kinda license they want to and when you accept those terms and conditions however awful they may be, they are not violating anyone's rights in any way - sucky but true. The only way it'll change is if people stop accepting it.
Aaand, that's where it gets tricky. I mean, I have good intentions and don't WANT to support this kind of DRM but when the game comes out I've been waiting a year for with great anticipation, I just don't know whether the (fairly small) possibility that the DRM will come back to bite me will prevent a purchase. I think a lot of people who moan about DRM secretly feel the same way.
Difficult situation, eh?
Nice write-up, AlteredBeets. It's really crazy how all of these different issues are coming together in gaming, piracy vs. used games vs. DLC vs. online vs. HD vs. DRM, and so on. As a side note, anyone interested in reading up on similar topics would probably do well to check this book out. I met Cory Doctorow twice last year and his rants on the subject are ones I've found particularly enlightening/enjoyable.
not long ago Jim Sterling did a not on how some larger publishers (yes EA I'm talking about you)seem to think that when you buy one of their games. they own you.
While Jim was probably kidding. he might be right.
And you forgot to mention how things like this are killing PC games.since console games dont have as many DRM issues as PC's (for now). I really think that DRM on PC gaming it's killing it's on industry and alineating some potential consumers
After a while it will trickle down to average consumers who won't feel the need to pull out their wallets as much. This will lead to either more piracy or just a lack of enthusiasm in gaming. I mean if I had to pay like $150 a year for a single game I doubt I would be interested in playing other games since it would quickly get too expensive. Lack of gaming variety would make me bored and probably push me into other hobbies I might find interesting.
DRM is pointless and it will always be broken, most of all because more, smarter people work on the opposite side of it. I do wonder how EA will take the whole "We'll pirate Spore because of the DRM" thing and turn it into another "Look at these numbers of illegal downloads! It's a cancer!" thing.
Because of DRM I'm not sure I'll buy another game for pc from EA ever again. I probably will never buy another pc game again unless there are more companies like valve that constantly give us great games that are more than worth the money we put forward for them.
DRM is a pain in the ass, but it's a necessary evil. EA are doing a poor job of it, but at least they give you a disk and case to look at. Valve just let you play their game, with no ownership at all.
Want to be rid of DRM? You're piracy habit is gonna have to go first.
DRM is hacked and cracked even before the street date occurs (Spore is a huge example of this).
Personally I think DRM is only hurting the people who actually buy the games.
I was about to type something else here, but your article was so insightful that any further commenting on the subject would become repetitive lamentation.
Again, good work. Too bad industry insiders are blind halfwits who never read things like this.
I wouldnt even buy a game that has that kind of restriction, regardless of how good the game is.
There are always other games to play, and better ways to spend my money.
The only things that matters to these people are numbers. Express your distaste in the comments section by all means but I don't think it helps much.
Decent write-up though. A bit long winded and at some places it felt really cold and emotionless. I thought the comparison with renting walls was a bit tired. An important topic nonetheless.
And Spore is not even a very good game. Take my advice, don't buy it.
Do you think that is World of Goo had DRM that it wouldn't have had a 90% piracy rate? There are groups (some of them even work as individuals) who can crack a game so thoroughly there's no need to patch it after install, they can alter the install process files to prevent the DRM even getting installed.
As for your comment about no piracy = no DRM, you're an idiot. You think EA is using DRM to stop pirates? They're doing it to stop the second-hand market. The second-hand market hurts gaming more than piracy does, because second-hand sales are that: sales. People are willing to buy the game but opt for a pre-owned copy that's $5 cheaper. Second-hand takes away legitmate sales whereas piracy was never a sale in the first place.
I see DRM getting worse and worse over the next 10 years. There isn't enough outrage among the casual populace to make a difference, even while many download services are shutting down their DRM servers and leaving people with useless licenses.
You know what really ticks me off? The people who are loudest about software ethics, the Linux people, consistently fail to build distribution platforms. All your software is bundled in a distro as a supported, 2nd party package, and 3rd-party software is nearly impossible to install unless you know how to compile stuff yourself. Linspire failed for a reason. Figure out the reason and fix it! Fix the damn packaging issues so commercial developers can make money without launching their own distros. Not everybody can make their own platform -- they just want to write apps!
DRM just needs some competition to have its butt stomped out. People do not have the will to boycott to preserve their rights as gamers. Make some alternatives, instead.
Personally, I think gamers should demand timeline contracts. DRM keys are guaranteed for a minimum amount of time, and beyond that deadline, the keys are abolished. That would be a start -- if only people would demand such conditions in the first place. You can never rely on a DRM key being valid forever.
I give it three thumbs up.
As a self-confessed pirate, I will admit that many of the games I had sitting in my ROM folder, I later went out and bought, new if possible, to support the developers.
The bottom line is that the games industry is trying to make as much money as possible, and in doing so, they will probably try many new methods, most of which will fail. Hopefully in another 5 or 6 years, this will all have died out. To me, the best way to prevent piracy?
Make a game worth buying.
It's also great for highlighting some of the short-sighted arguments some folks have been making for this increasing level of control, particularly with regard to how some view game and software piracy in the developing world. I also ranted about that in this blog post.
Also, if a game, such as Far Cry 2, has crap DRM and limited installs included in one verision (the PC) don't go buy the console version. There are plenty of games/publishers who do it right, support them AND let them know why you are supporting them.
Another thing I'd like to add is consumers don't technically "own" their copies of the games when they purchase them. It is still technically property of the company and we have it on lease. If you don't believe me dig up your software's EULA and see for yourself.
I am not a lawyer but it's difficult putting serious thought into an article that's as clearly biased as this.
Above all this I had a nice laugh at the commenter who gloated that Steam doesn't apply DRM to his titles. I'd like him to explain to me his definition of DRM ;-)