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Are PS3 exclusives failing to perform? photo

A bit of recent number crunching suggests that Sony's first party exclusives are coming up short in the sales department, despite receiving critical acclaim. When compared to the AAA titles of other systems, Sony's big-name games just aren't performing how big-name games should.

According to the figures, only one PS3 game has ever managed to sell over a million copies (when we discount console bundles), and that was the original Resistance: Fall of Man, way back at the system's launch. Since then, PS3 games have generally hovered around the 500-750K mark, with LittleBigPlanet being the only other title to sell over and above that region. 

Comparing this to Gears of War selling over a million copies within launch month, Gears 2 selling 1.5 million in the same time, Super Smash Bros. Brawl and Mario Kart Wii raking in four million and six million sales respectively, we can see that Sony has a problem on its hands.

This is a theory I've shared in the past (that Sony fanboys naturally crucified me for), but it's the truth. The PS3 does have great games, but for some reason they are just not acting like proper AAA games. My weekly delve into the UK Charts demonstrates this enough, and the UK is where the PlayStation brand has always had strong support.

Sony has always lauded the strength of its first party lineup, but it seems that this focus, as well as the fact that its exclusive games are always dripfed to us inconsistently (seriously, it's taken over three years for a God of War game to launch?), seems to have not paid off.


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91 comments | showing # 51 to 91

benus's Avatar - Comment posted on 06/29/2009 12:26
benus
but it's just the sell in the us where the ps3 is doomed if you ad europe you can double the figure and then there's the japan factor...

how many gears of war in US only ?
SuitcoatAvenger's Avatar - Comment posted on 06/29/2009 12:31
SuitcoatAvenger
@Magesx;

I'm not sure mascots matter as much as they did back in the 16-bit heyday, at least not in terms of the hardcore gaming market. Sonic is now on Nintendo platforms, and Crash Bandicoot is pretty much on everything. For the casual market, yes, Mario is still a strong identifier that people trust. But those people who would be drawn to a given console due to a mascot are probably not the market for a $300-$400 dollar system.
Cowboy TTop's Avatar - Comment posted on 06/29/2009 12:33
Cowboy TTop
While some might think this an anti-PS3 post, its not, as the sales speak for themselves, no matter how you look at it or what consoles you own.

Sure, I own a 360, but I'd like a PS3 too. Its about games for me, not what they are on.

Once upon a time, Sony would advertise their games more on tv, but these days I hardly ever see any Sony presence on tv. If your console has exclusives, you need to push them hard. It seems that the only time Sony want to push their exclusives, is at big shows like E3. The last big ad push I saw on tv was for LBP.

All of you Dtoiders, how many PS3 tv ads have you seen on tv this week? I even see more 360 ads at my local cinema than PS3 ones.

Like it or not, its true that PS3 is this gens GC, where developers are bailing due to lack of sales, tough PS3 programming eats up time and money, and that high price does not help things at all. If you are developing heavy PS3 product, exclusivity is not your friend, unless high games sales are guaranteed, something only few IP enjoy.

If Sony are into digging their own grave, with bad business decisions, and keeping their prices like they always have, then I'll refrain from purchasing a PS3. I can't afford everything I want, but that's life.

What's more insulting is that they are trying to push PSP Go at a price almost the same as PS3. We are not made of money, Sony.
Black Nexus's Avatar - Comment posted on 06/29/2009 12:35
Black Nexus
Well to answer the question in the header no.

There first party games sell more than enough worldwide to recoup dev costs and pay the salaries of the employees and begin development on the sequels and other projects.once sales have done that anything afterwards is just bragging rights for the people who own 8 homes made of gold and frankly I don't give a rift about em.

People have enjoyed the games and want more, add to the fact that creating these first party games makes engines that allow others to create on what we consisder new tech (I don't see enyone saying they have maxed out the cell , or created a game that fills a 100 gb blu ray disk efficiently so soon), sounds like a success to me but apparently if it fails to reach 9 trillion sales it was a failure.

But the lack of over all sales I could to the economy, around the launch of the ps3 it finally dawned upon th U.S juuuuust how much the war cost and that the phrase "charge it" would have to be removed from our volcabularies, this created a general scorn twoards expensive things because we could no longer afford them.

Everything about the PS3 is in the early adopter phase( yes still, even to this day) from the cell to blu ray, but instead of saying we can't afford the early adopter phase anymore and waiting for a price cut, our wonderful media decided to bash it(because it didn't occour to them that that would make us look stupid), depsite the fact that blu ray is the next format (that's good considering a lot of devs are kinda running low on space) and that all you need to do to utilize the cell is spend time with it (despite the fact that the last two console generations already taught us that), or that world wide its actually selling faster than the 360 even at its price point we will bash it until the media deems it cheap and then we will flock to it in droves.

What's totally ironic is that most of the bashing and the ps3 is failing articles are coming from the U.S, the country that caused the recession ( think about it for a second, the people that piledrived wall street into the ground have the balls to critizize someone else for their finacial decisions.........).

Well sorry guess I went on a bit of a rant there (work seems epecially boring with my new TV coming friday, this damn clock isn't ticking fast enough) but exclusive sell to morer than enough people and push boundaries so there proforming just fine.

(As for the UK we (as in us americans) kinda took their economy with us, they don't complain as much but I imagine their in a similar situation)
Cowboy TTop's Avatar - Comment posted on 06/29/2009 13:03
Cowboy TTop
Hey, I'm from the U.K, and I'm adding my view, sir. Those that own PS3s should open their minds, and not take this post personally, as its based in facts and not fanboyism.

PS3 selling faster worldwide means nothing, if its not selling enough and is in third place still. Like I said, GC was in a very similar situation which many of you seem to dismiss so easily. I experience the GC problem first hand, and while I might have been rallying for it, the market and sales thought otherwise, and the rest is history. Sure, it was hard to accept, but I did. My next stop was a 360, since Nintendo failed me and GC.

Sony banking on PS3 and Blu Ray so much could end up hurting them. If MS push a Xbox 720 or whatever in the next two years, and PS3 doesn't pick up sales soon, it will get buried even more than it is already.

And when Activision want to bail out, there's clearly something Sony need to do, and soon. Thing is, I know from past experience, when Sony do a price drop, it won't be for much, but still might help sales.
Kris S's Avatar - Comment posted on 06/29/2009 13:08
Kris S
@Platypus

And I thought you only crawled out of your hole to stalk Anthony you freaky little bastard
Kaden101's Avatar - Comment posted on 06/29/2009 13:19
Kaden101
I've seen a few articles recently that have suggested that part of the problem is that Sony seems to be bringing out lots of new IP's & not so much of the sequels, & it's the sequels that seem to sell well (look at Halo, Gears of War & Metal Gear Solid 4). People are fickle & they don't know what to expect from Infamous, & Uncharted, but they know exactly what to expect from God of War III & Gran Turismo 5 & that's what they want (who can blame them?) - when these two hit the shelves, there's going to be some serious sales, & then maybe the new IP's will start to sell more as well when people actually discover what the PS3 can do.

It doesn't help with the constant Sony bashing in the media. The internet is rife with it. Every single day there is the same story about a PS3 price drop..over & over & over &...yawn, & yet with the reliability issues of the 360 (that still exist) it seems to take a lot less flak. It's a constant barage of PS3 is doomed. This has got to put off some potential customers.

It doesn't help that the only figures that are ever see on the internet are American where the 360 is doing a lot better than the PS3, but if you take the rest of the planet into account (yes American's there a world outside the US of A, didn'ya know?) the PS3 has been selling units at approximately the same rate as the 360 since it came out.

It also doesn't help that Sony seem to spend about £2.50 a year on advertising/marketing, & people still think the PS3 cost $600.00 (it's £300 in the UK). 360 fanboys don't help by re-inforcing this belief all over the internet (& the 2007 argument that the PS3 doesn't have any games). Yes, a price drop wouldn't hurt, but you do get a fair bit of console for your money, it's tidier than the 360 & it's a lot less likely to blow itself up.

Just wait until GT5 & GoWIII come out (& Last Guardian because ICO & SotC were awesome) - these will be 1st day purchases for so many people. Sequels sell.
BluDesign's Avatar - Comment posted on 06/29/2009 13:20
BluDesign
I don't care. I have a really nice Blu Ray player that also has a media center and plays games. I got my moneys worth. I happen to like the exclusives, so I'm not terribly feeling like I'm at a loss since I can play on either platform.
Dexter345's Avatar - Comment posted on 06/29/2009 13:26
Dexter345
Why do you hate Sony so much, Jim? Just because some news happened doesn't mean you have to report on it.
brainderailment's Avatar - Comment posted on 06/29/2009 13:28
brainderailment
The first comment should have veen the last. Sony won't market any of their games as hard as Microsoft will.
whatisdelicious's Avatar - Comment posted on 06/29/2009 13:33
whatisdelicious
@ChaosTeaCup: I say the 360 won't have anything that artsy because it's in their benefit not to. I really doubt the typical 360 owner is craving something like The Last Guardian. I'm barely craving something like The Last Guardian.

Yeah, Braid was artsy, but dude. We're talking exclusives here.
SuitcoatAvenger's Avatar - Comment posted on 06/29/2009 13:35
SuitcoatAvenger
BluDesign summarized my earlier ramble in a nice, neat package. We should be BFF now.
Cowboy TTop's Avatar - Comment posted on 06/29/2009 13:36
Cowboy TTop
That's cool Blue and I hope to be in the same position one day. Its always best to own all consoles, so we can experience as much good product as possible.

However, I still think Sony could do more, and the fact they are not is worrying enough. Change advertising agencies or whatever. Compile videos of all the sweet PS3 games out there and get it on tv. This is not hard to do.

All last place consoles have always got flack press, that's just the way it is. The powers that pull the Sony strings need, to step up and prove us all wrong. Please do.

MS greatest weapon, is that they listen to their customers and respond accordingly, even after the RRoD biz, they still fixed it well. Can't say the same for Sony as much, but there you go.
SantanaClaus89's Avatar - Comment posted on 06/29/2009 13:37
SantanaClaus89
These numbers are for NA only. NOT worldwide sales. Funny how you don't mention that. But I would expect nothing less from Jim Sterling.
DinnertimeNinja's Avatar - Comment posted on 06/29/2009 13:38
DinnertimeNinja
First off, ALL of the numbers you're providing are misleading AND you've left out some heavy hitters like MGS4 and Ratchet and Clank.

These are America only numbers when the PS3 install base is MUCH more dependent on international sales than the 360 is. Over 55% of PS3's were sold outside of the US. Compare that to about 30% for the 360 and I think you see what I'm getting at. Every one of those games you've mentioned has sold WELL over 1 million worldwide, plus quite a few more exclusive titles that eclipsed that mark as well.

Second, Sony's biggest problem (in addition to the high price point) is MARKETING! MS knows how to market their first person exclusives because pretty much all of them sell mainly to the same audience. I know it's a stereotype, but that doesn't make it any less the true that the majority of owners/buyers of these games are college age males.

Sony, on the other hand, is trying to advertise that they have exclusive games for everyone to enjoy (think of their past X-Mas ad campaign) and are sending mixed messages to the consumer in the process.

If they spend too much time on LBP, the harcore, frequent FPS fans (that often drive sales) are left wondering why the hell they should pay extra money for a system that has these perceived "kiddie" games. On the other hand, if they advertise for something like Killzone, then it's easy to see why someone with their family in mind would pass up buying a more expensive system that has possibly mature games.

Sony is in the hardest spot of the 3 main console makers, and it's hard to think that it isn't because of the initially crazy-high price point. I got my PS3 20gb used on Ebay for $300 including a second controller because it had physical blemishes. Even with how much I love and play it, I don't know if I would have one today if I hadn't found such a great deal.

Price matters a lot more than Sony wants to admit.
DinnertimeNinja's Avatar - Comment posted on 06/29/2009 13:42
DinnertimeNinja
Oh, and one last small comment.

Banjo Kazooie: Nuts and Bolts has only sold half a million copies worldwide and it was even released at a lower price point.

Shows you how even a larger fanbase faced with a CHEAPER, but still great game, can look the other way if the game doesn't fall into an easily marketable category.
Black Nexus's Avatar - Comment posted on 06/29/2009 13:46
Black Nexus
@TTop
Who's taking it personally, I'm BORED.

Anyway yes selling faster does mean something especially if your at a higher price point, it means (unlike the gamecube) there's demand for the product.

And for everyone sayin blu ray was a downer for sony a whole lot of companies (I can't link from here but you can look it up) jumped onboard the bandwagon and continue to this day.

As for the new xbox where do you think there getting the money from, they where 5 billion in debt from the old xbox and added atleast another 6 from the rrod fiasco (and that was a year ago, I imagine since its still happening that has grown), I'm happy their getting sales from xbl and software because that's the only thing covering operating costs right now. By approximation the xbox chain as a whole has them about 12 billion in debt and there still spending money like its 1999, and I'm sure they will lose their ego and give sony money to use blu ray and fix their storage problem.

Add in the sunken value of a dollar and the fact that there a american based company and that because of vista apple was able to chip away at their dominant computer market and let's just say its not a good time to be a banker over at microsoft.check the stocks, MS pockets aren't that deep anymore.

There stuck with the 360 wether they like it or not, for good or bad, for better or worse. All that new console stuff is a baseless rumour and from a finacial stanpoint, doesn't make sense.

As for the activision, they lost over a billion dollars for saying that, and with sony overall contributing to 42 percent of their income, you better believe the pres of activision got worked over the coals for that, suffice to say that aint happenin.

I said what I said because in general I've noticed what the media says and what actually happening usnt adding up, you really shouldn't believe everything your told.
Black Nexus's Avatar - Comment posted on 06/29/2009 14:11
Black Nexus
Edit usnt mean isn't in blackberry keyboard.
Nevi's Avatar - Comment posted on 06/29/2009 14:11
Nevi
The main post is based on domestic US sales I think? MGS4 sold over 3 million worldwide within three weeks...

360 has done a lot better in the US thant the PS3, which may account for some of the disparity mentioned in the post. I think both PS3 and 360s third party AAA titles do better than Wii's also?
Onlineatron's Avatar - Comment posted on 06/29/2009 14:25
Onlineatron
360 releases 2005

PS3 release 2007 in UK

360 larger install base (in US and UK)

PS3 smaller install base (apart from mainland EU and JPN)



I can't for the life of me think why PS3 games would sell less.... -.-
pedrovay2003's Avatar - Comment posted on 06/29/2009 14:33
pedrovay2003
@ BlackDove

It hasn't been that expensive for a long time already. You're $200 higher than what it is now.
mix's Avatar - Comment posted on 06/29/2009 15:01
mix
The mascot would help a bit as I've heard too many times in the store from granparents speaking about "that gaming system with the cartoon fello who jumps".

They also tried to buy Ps2 games for theit grandsons Nintendo machine and that they liked disney movie X so the game must be good....

Old people just won't buy the PS3 for their kids kids.

Better adverts would also help BIG time.
Turbofail's Avatar - Comment posted on 06/29/2009 15:02
Turbofail
"If I built a console that broke down, causing the owners to buy a new one 2-3-4 times over, of course I'd have a larger install base..."

It worked for the PSX and PS2.
Drunk Ste's Avatar - Comment posted on 06/29/2009 15:04
Drunk Ste
I'm sick to death of the militant fanboy attitude this generation, it seems to reach new levels of stupidity on a daily basis.

Maybe it’s because I'm getting older and maybe it’s because I’ve been through just about every major console and computer generation that this seems so pathetic to me. Yes Sony (and Microsoft) have made some stupid decisions both from a business and technical standpoint but I personally love this hardware generation. All the competition reminds me of the 16-bit days when I had both a Mega Drive and a SNES, so long as no consoles die a horrible death like the Saturn and Dreamcast I’ll be perfectly happy.

All of you need to grow up, people are allowed to like other things, shouting sales figures, technical specifications, prices and insults at people won’t change that. Just because someone reports something that YOU don’t like does not automatically make them bias for or against one company. You need to realise that competition is a good thing that benefits us.
Turbofail's Avatar - Comment posted on 06/29/2009 15:04
Turbofail
"The mascot would help a bit"

The last time they tried that, we ended up with Crash Bandicoot.

>_>
diversionmary's Avatar - Comment posted on 06/29/2009 15:05
diversionmary
I own all 3 and love them all for different reasons. I only own two games for the ps3 (valkryia and LBP) and consider it a waste to buy games for it vs 360. All of my friends play on the 360, so there isn't any point in getting a multi-platform game for the ps3. KZ2 and Resistance don't really interest me, what else is there? Rez? Katamari? Ico? Where are the interesting titles?
I can't even play these ps2 games on my 80gb ps3 :/ I pretty much only consider buying games for the ps3 is it's primarily a 1st person title, like dead space.

In the end I only bought the ps3 because I wanted a bluray player. The ps3 does have amazing and quiet hardware and the interface is very nice and "apple" vs the 360. For what I bought it for, it performs excellently.
alex1314159's Avatar - Comment posted on 06/29/2009 15:39
alex1314159
alas, it's true
but gears of war is bland and monotonus, good games does not equal good sales.
fetusmilk's Avatar - Comment posted on 06/29/2009 15:43
fetusmilk
i dont care. im still gonna buy the games I wanna play.
these numbers have no effect on any of us. get over it. and play your games.
adultswim810's Avatar - Comment posted on 06/29/2009 15:44
adultswim810
As a gamer, I don't care, just keep making great games. If people don't play them it's their loss.
Cowboy TTop's Avatar - Comment posted on 06/29/2009 15:52
Cowboy TTop
Hey agree to disagree, its up to you, but I feel no shame in raising any points since I'm a long time gamer who has taken an interest in the games industry. Dtoid would be crap if we couldn't discuss anything.

I too was there back in the 8-16 bit days, where the rivalry was fierce and no quarter given, in what seemed like console Mortal Kombat....or video game armageddon. Indeed, competition makes things better for us, but its annoying to see other competition not raising their game.

Militant fanboys...? That's funny.

Are Sony first? No
Are they second? No
Are they third? Yes

Sony are too stubborn and don't like being wrong. PS3 will have some good exclusives, but it will never be enough.

@Diversion. Good for you, sir. I hope to be in your position one day. I'd still think Sony had problems even if I already owned a PS3.
Senger's Avatar - Comment posted on 06/29/2009 16:17
Senger
Even though PS3 are at a total reasonable price for all the bonuses you get with the system. The reason these games aren't holding up to par is because not everyone has a ps3 in their homes. We all know it is a matter of time a price cut hits and some posts are saying you might even see a price cut of $100 which will make the ps3's sell way better.
Rockefellow's Avatar - Comment posted on 06/29/2009 16:29
Rockefellow
I think the most imperative issue isn't rationalizing why Sony is under-performing with the numbers Jim posted, but why he didn't post world-wide sales numbers instead of an individual region.

That said, there is little doubt that Sony isn't doing as hot as Microsoft or Nintendo.
buri3's Avatar - Comment posted on 06/29/2009 16:33
buri3
I shouldn't have to point out but.

The top performer on that list is a sequel to an exclusive, gears of war 1 didn't sell nearly as fast as 2 because 2 was a sequel to a game that had to establish itself as well, while i'm not saying "compare GOW1 sales to this list" i'm just saying the trend is the same, sequels do better because people trust the brand.
mrsatan's Avatar - Comment posted on 06/29/2009 18:14
mrsatan
What a dumb ass article. The PS3 has nowhere near the install base of the Xbox. Obviously the core games are not going to sell as many copies.
BattyAdroit's Avatar - Comment posted on 06/29/2009 19:22
BattyAdroit
I'm not sure why we're so worried about these kinds of things. It's not like the big three are going anywhere anytime soon.
DemonEyes23's Avatar - Comment posted on 06/29/2009 21:34
DemonEyes23
it's not as if the PS3 first party games have been bad many better than halo3 or gears of war 2. The problem seems to me to be perception and it's cool to play halo/gears (also the larger install base) so its pretty clear they are going to sell more copies.
JustLikeBuck's Avatar - Comment posted on 06/30/2009 03:59
JustLikeBuck
The Problem is that the PS3 isn't a "Shooter" console, and it's not a "Party" console.

Playstation owners have always been far more diverse in what they play than any other platform (including PC). So not everybody is going to want an FPS, or an Action Adventure, or a Karting game.
ChaosTeaCup's Avatar - Comment posted on 06/30/2009 04:38
ChaosTeaCup
PS3 is an awesome little beast. Ugly as sin (seriously, it looks like a digibox on crack), but an awesome little beast. Problem is, when you've already owned/played on a 360, then you've already experienced next-gen on consoles, and as good as the PS3 is, it just doesn't 'blow your doors off'. The head start from MS really did decide the next-gen console war, and not just in terms of the larger user-base that enabled. The Sony system was unable to produce the 'wow' factor, and therefore their wonky little system was greeted with a worldwide 'meh'
Solid Squirrel's Avatar - Comment posted on 07/27/2009 14:25
Solid Squirrel
It should be noted that the article refers to FIRST-PARTY Sony games--that means in-house developers. MGS4 did in fact sell over a million copies, but it's made by Konami. A third-party developer.
Demiath's Avatar - Comment posted on 07/28/2009 05:49
Demiath
I guess the primary reason for the discrepancy in the exclusive sales figures is the PS3's meager installed base. It's not like you can fault the sheer quality of the PS3 exclusives such as Valkyria Chronicles, Metal Gear Solid 4 and the absolutely amazing Uncharted...
dirtyd89's Avatar - Comment posted on 07/29/2009 14:21
dirtyd89
PS3 titles do sell maybe not as much as 360 titles but they do sale.
Sony and it's developers still make quite a bit of profit on every game they have made and sold despite low appearance of numbers.
Sony has also managed to meet its yearly goals on consoles sales.
Sony has never missed a goal.
However if this Slim is real and it is released then they'll be able to sale more consoles.
Also Sony could improve on their marketing a bit.
Besides what gamer cares about sales.
None of you guys are analysts or businessmen so why do you care.
That's right because everybody are fan boys.
I'm a real gamer I own both PS3/360.
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